Monthly Archives: April 2010

Google Local Business Center Now Google Places

Google Local Business Center was renamed to Google Places since the company is looking to rebrand the product around the Place Pages that was introduced last fall. Place Pages is for business listings found in Google local searches.

These listings contain relevant information about a business from various places on the web, like, reviews and images, and other information the business decides to put up after claiming their listing.

The company said that Google Places is “just the beginning of what’s to come from our efforts to make Google more local.”

Yahoo Enters Partnership To Help Users Find Apps

The market for apps is growing each month and if a company wants to get its name out there, they should develop some apps of its own. This is what YAHOO! is going to do since partnering with Appolicious.

Appolicious, founded last year, lets users review and rate apps for Android devices, the iPhone and iPad. It offers a list of recommended apps along with personalized recommendations.

During the formal announcement it was revealed that, “Links to Appolicious’ original articles about the latest apps will be featured in relevant content on Yahoo!’s media properties. Users who click on an Appolicious link will be directed to a co-branded site . . . . In addition, Yahoo! users will be able to automatically join the Appolicious site using their Yahoo! ID and password.”

Alan Warms, founder and CEO of Appolicious, slightly hinted that people would benefit people because, “by linking to our content throughout Yahoo!’s media sites, we will be able to bring a best-in-class experience to consumers and advertisers.”

New Anonymous You Social Network Set For Launch

Eddie Krassenstein, CEO of the new social networking site Anonymous You announced that the site would launch on Tuesday April 27.

Similar to Facebook, AY.com will allow users to create profiles, but the only difference is that users can anonymous leave comments on a user’s profile.

Krassenstein came up with this concept for this social networking site because “because there have been so many times when I found myself and my friends wishing we could answer questions or make comments anonymously.” He believes that being anonymous will let people be more truthful.

Yahoo Names Next Chief Product Officer

It’s barely been two weeks since YAHOO! announced that chief technology officer and chief product officer Ari Balogh would be leaving the company, and now a semi-replacement has been named: Blake Irving, former exec. at Microsoft.

Irving previously worked as a professor at Pepperdine University, and prior to that, was corporate vice president of the Windows Live Platform group at Microsoft.

In a statement Carol Bartz acknowledged that, “Blake brings to Yahoo! genuine large scale Internet expertise from a mature company known for world-class technology.” She continued, “I am confident that we will increase technological innovation and deliver against our vision to be the center of people’s online lives.”

Irving’s first day at YAHOO! will be Mary 17th.

AOL Launches Self-Serve Ad Platform

AOL launched a beta version of Advertising.com Ad Desk, a new self-serve display ad platform that’s aimed at medium- sized Internet marketing advertisers.

This ad platform will allow advertisers have more control of their online ad campaigns. It will let advertisers access demographic information and audience size across AOL’s properties.

“Transparency and control are the future of online advertising,” said Jeff Levick, Executive Vice President, AOL Advertising. “Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look for innovative ways to promote their brands and evaluate their ROI when planning campaigns.

“We believe Advertising.com Ad Desk is our client’s on-ramp to display advertising as it provides increased self-management and access to proprietary AOL information that has previously never been available.”

AOL has stated that its Ad Desk platform would evolve over time to meet the needs of the larger advertisers and agencies.

“This is a beta version of Advertising.com Ad Desk,” added Levick. “We are working directly with larger agencies and Internet marketing advertisers now to define the future updates of this tool to ensure it meets their needs and requirements as well.”

Google AdWords: Improving Performance

Every company wants the best results from their Google AdWords campaign and in order to do that, it’s important to constantly optimize your campaigns to make sure they’re performing to their best potential.

Tips to improve your Google AdWords campaign performance

Organize your Google AdWords campaigns by topic. 
Creating a separate campaign for each of your product lines, resources or brands will help make monitoring your advertising and making any adjustments to improve your campaign performance really easy.

Target the right languages and locations. For each Google AdWords campaign, you can choose to target your ads to specific languages and locations. Make sure you’re only targeting the languages and locations relevant to your business.

Create highly specific ad groups. With your Google AdWords campaign, it’s important that each ad group centers on a single product or service to make sure your ads are reaching the most qualified users.

Avoid duplicate keywords across ad groups. 
 Google will show only one ad per advertiser on a certain keywords, so there’s no need for having duplicate keywords in different ad groups or campaigns. Duplicate keywords would just compete against each other and the keyword that performs the best will trigger your ad.

Google AdWords- Improving Keyword Performance

We want you to get the best results from your Google AdWords campaign. To get those results, it’s important that you constantly optimize your Google AdWords campaigns to ensure they’re performing to their best potential.

Improving Your Google AdWords Campaign Performance

Choose your keywords wisely. It’s important to have specific keywords that are directly related to the theme of your ad group and landing page.

Use keyword-matching options. With certain keywords, you’ll get more ad impressions when you take advantage of this. When you strategically use keyword-matching options, you’ll reach more appropriate prospection’s, which could reduce your actual CPC or CPM and even increase your ROI.

Try to use unique keyword URLs. This URL will direct users to a specific landing page. So it’s crucial that they’re being sent to the most relevant page for the keyword in your ad.

Google AdWords Basics: Measuring Your Profits

The biggest question people ask about their Google AdWords campaign is whether or not they’re making a profit. Google AdWords has two free tools that will help answer your questions.

Return on Investment (ROI)
ROI is the ratio of your costs to your profits. It’s the most important metric advertisers use because it’s based on your advertising goals and reflects what your advertising efforts have on your business. The ROI revolves around conversion: customer actions that you feel valuable with that purchase, sign-up, webpage visit or lead.

Conversion Tracking
A conversion is when users completes an action on your website, like buying something or requesting additional information. Tracking your conversions will allow you to figure out the number of purchases made and the revenue that results from your Google AdWords advertising campaign.

Google Analytics
Google Analytics allows customers to interact with your website. It’s a free web analytics that provides in-depth reporting on your website usage and online marketing activities. This will help you in a lot ways:

  • Improve your AdWords performance.
  • Improve your website’s design and effectiveness.
  • Identify visitor preferences and what they do on your site.
  • Track which websites and search engines direct users to your site.

Google AdWords Basics: Improving Performance With Your Ads

Looking to get the best results from you Google AdWords campaign? To get the best results, you’ll have to optimize your campaigns to make sure they’re performing to their highest potential.

Here are some helpful tips to improve your Google AdWords Ad performance.

Include keywords in your ad text for your keyword-targeted ads. Including keywords in your ad text will show users that your ad relates to your search. If your ad shows users their search on a keyword in your ad group, the keyword will appear in bold in your ad.

Create simple and enticing ads. This will make your product or service stand out above your competition.

Use strong call-to-action. Your ad needs to convey call-to-action along with the benefits of using your product or service. This will encourage users to click on your ad, which in return, shows that the users understand what you expect them to do once they reach your landing page.

Test multiple ads in each ad group. Doing a little experimenting with different offers and call-to-action phrases are the most effective for your Google AdWords advertising goals.

Online Advertising Reached $26 Billion In ‘09

Due to the bad economy in the U.S advertising is harder than what most would expect, with revenue falling from $77 billion in 2008 to $67 billion in 2009, according to the Yankee Group.

According to the report “2009 Advertising Forecast Update: Less TV, More Internet,” most of the decline was because of TV advertising, which took a small dip from $52 billion in 2008 to $41 billion in 2009.

“The 2008-2009 recession drove down the value of everything-from home prices to TV advertising revenue,” said Carl Howe, director at Yankee Group and author of the new report.

“As consumers have become worried about the economy, they’ve reduced the amount of time they spend on media to less than 12 hours a day, down from nearly 14 hours in 2008. This shift in behavior has caused ad revenues to drop significantly.”

TV watching has gone down a full hour per day. Consumers spend 3 hours and 17 minutes watching TV and movies. Even though the time consumers spent online has gone down by 40 minutes per day from 2008 to 2009, they still spent more time online, which was 4 hours and 13 minutes each day.

Good news is, Internet advertising revenue has gone up from $24 billion in 2008 to almost $26 billion in 2009.