Monthly Archives: September 2009

Google Wave Beta Release

Today, Google released a product called Google Wave as a beta to 100,000 beta testers Wednesday that they believe will change online communication.

The idea is that a “wave” or “hosted conversation” is created through Google’s new web application that combines blogs, photo sharing websites, email, Wikipedia and online chat to form a new way to communicate. According to Google, they want these 100,000 beta testers to find the glitches in the web application before they release the product to the public at the end of the year.

Created by the Rasmussen brothers, Jens and Lars, who also developed Google Maps, hope to replace email as the dominate way people talk on the Internet.

In Google Wave, communications that are like email can be edited by users at the same time. You can also chat about certain documents in real time where users can see what someone is typing as they are typing.

So what happens if you come in to the conversation late? Well you can replay everything that you missed.

The Rasmussen’s want Google Wave to be a new real time communication system for today’s fast paced, multitasking Internet.

The application does have its share of glitches currently, but it is getting better, and based on all the great applications that Google has put out already, I have no doubt that they will get the glitches straightened out and they will have a great product.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing strategy with our top of the line Internet consulting, pay per click management, and search engine optimization.

Inside Google AdWords: Bid like a pro with the new bid simulator

Inside AdWords: Bid like a pro with the bid simulator

This recently launched tool from Google is a feature of the new AdWords interface and will show you the potential impact of your bid.
No, this amazing tool does not predict the future, however it does allow you to explore what could have happened had you used different keyword level bidding.
Basically, it uses the past 7 days of data to re-calculate the number of impressions for which your ad could have shown, provided you had chosen a different maximum CPC.
Since click volume and the associated cost are always a factor in managing your pay per click account, this new data could very well provide some good insights into your strategy.
Google has uploaded a YouTube video that helps explain the functionality: http://www.youtube.com/watch?v=jRx7AMb6rZ0

AdWords Conversion Tracking Setup For Optimal Google AdWords Management

Continuing where we left off on our last blog, we are to the point where we are setting up the Google AdWords conversion tracking. The first step is deciding on the conversion tracking security level and language settings.

Let’s start with the security level for your Google AdWords marketing campaign. This is simple. What is the security level of your conversion page? It is either https:// or http://. Most carts use the https:// level, and you can check by going to your conversion page and looking at the address bar in your web browser. If you are not sure, it does not hurt to just use the https:// security level. If you have any questions on this, a Google AdWords consultant could give you tips, so you do this properly.

Now the last step is setting up your language. For most people reading this blog, you will select English, but this is really up to what language the vast majority of the visitors to your site are. There will be a link on your conversion page that says “Google Site Stats Link,” and whatever language you choose is what users get information about conversion tracking. Not a huge deal, since most people won’t read it, but still should be done properly.

On our next blog, we will discuss the conversion types you can utilize to make the most out of your Google AdWords management.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Understanding Conversion Tracking For Optimal Google AdWords Management Performance

Today, we are going to help you to understand conversion tracking, which will in turn make your rate on investment increase and make your Google AdWords management campaign perform better.

First we should define what a conversion is. A conversion through your Google AdWords account is when a user clicks on your AdWords ad and performs a behavior on your website that you deem as a sale or lead. A conversion could simply be someone purchasing something off your site, filling out a contact form for a quote, or downloading a white paper.

As you can see conversion tracking is extremely important, because it quantifies how well your pay per click management account is doing, and did I mention that this is free too!

So how do we set Google AdWords conversion tracking up? Well it is quite simple. All you need is a Google AdWords account and access to your website’s HTML. Log into your account, and click on the Conversion Tracking link on the Campaign Management tab at the top of your account. From here you can start the process of setting up security levels, colors, type of conversion and other features, but we will discuss all of this in our next blog.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and AdWords management services.

Google AdWords Image Ads

Today we are going to discuss image ads that can be placed on Google to supplement your Google AdWords marketing, their features, how to create them and guidelines. First off, image ads are a great way to differentiate yourself from your competition because many companies don’t do them, but more importantly they look better than a regular text ad.

Image ads are only shown on the content network, so you can either use a placement or keyword targeting. If you use keyword targeting, make sure you opt yourself into the content network, and is in a separate campaign, so you can track results better. This is important when using the content network versus search, because Internet marketing is quantifiable, and you want to know what works and what does not, and proper organization is extremely important. Please consult with an AdWords management company to get this right

Now, image ads are graphic ads that can be motionless or animated, and are shown on content sites that have opted into the Google AdWords image ad program. Static (motionless) image ads can be formatted in .gif, .jpg, and .png, while animated image ads can be in .gif or Flash. Make sure you image ads reflect your site, and advertise your product or service.

Here are the sizes your Google AdWords image ads can be in for static and animated:

* 250 x 250 Square
* 200 x 200 Small Square
* 468 x 60 Banner
* 728 x 90 Leaderboard
* 300 x 250 Inline Rectangle
* 336 x 280 Large Rectangle
* 120 x 600 Skyscraper
* 160 x 600 Wide Skyscraper

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Google Caffeine Update

Did you know that Google currently is testing a new web search called Google Caffeine, which is an upgraded version of their current search engine. Google wants this new web search to be able to crawl a big chunk of the web, index those pages and compute their quality and then rank and return those results to users as quickly as possible. Google Caffeine is essentially going to be able to increase the index size, speed, accuracy and comprehensiveness of their web search.

This new infrastructure is currently is beta testing, but Google has opened a preview, so you can go in and look under the hood so to speak. Now a lot of the systems are not currently working, but they want feedback on search on the current system compared to the new Google Caffeine. They would also like to know if you notice certain web sites rank better than others or if a site should not even rank for a certain query.

Well, here is how you give feedback. Go to www2.sandbox.google.com, and search for something. If you are displeased with something, scroll to the bottom and click on “Dissatisfied? Help Us Improve.” Click on the link, enter your feedback in the text box, and make sure you enter “caffeine” somewhere in the text box.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.