Monthly Archives: August 2009

Google AdWords Management Quality Score

If you are doing any Google AdWords management you are quite familiar with the term “quality score,” but do you know what it means? Well today we are going to discuss what Google’s quality score is and how it affects your AdWords account.

Quite simply, quality score is Google’s way of measuring keyword relevance. It is based on your keyword’s click through rate, ad text relevance and landing page among other things. This quality score is calculated every time your keyword matches a search query made at Google.

Now how does Google use this quality score? Well, they use quality score to influence how much your cost per click’s (CPC) are going to be, along with first page bid estimates. They also use it to determine if your ad is even eligible to enter the ad auction, so essentially the higher your quality score the better your ad position, and the less you pay per click.

Google says this helps that only the most relevant ads show at Google and its search partners.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Why Do Google AdWords Management?

So why would you utilize a Google AdWords management program? Well, it is quite simple. 80% of Internet users see Google AdWords ads each month in the United States, and hundreds of thousands more across seas. That is what you call instant access to a large audience.

Now some of the benefits of doing Google AdWords marketing is that you can target your ad to an audience looking for your product and service. This is critical because every day people are looking for your product or service and you want to engage those customers at that exact moment. This also means that a proper setup of your Google AdWords management is critical, so you make sure you do not stray from your target audience, which will impact your overall return on investment.

Google AdWords is also extremely cost effective, because you can set your own budget, the amount you would like to pay per click at a keyword level, or you can pay based on impressions. The choice is up to you. Of course, all of these can be changed at a moments notice.

The Google AdWords management system is quite flexible also. When you edit your ads, you can see the change online within 20 minutes. The system is available to you 24 hours a day, and you can see your listing on Google almost immediately after you have entered your credit card.

Now remember that if you chose to outsource your AdWords account, make sure you find a certified AdWords management company, as they have the knowledge to take your account to the next level.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Organizing Your Google AdWords Management Account

Today we are going to discuss how to organize your Google AdWords management account better. The way you setup your account is the difference between success or eventual failure. So here are some tips to organize your Google AdWords account more logically at a campaign and ad group level.

Google AdWords marketing
gives you the basic structure to work with, so really it is up to you to decide how you want to organize your campaign and ad groups.

Every keyword targeted account starts with a campaign. Each campaign, whether you have one or more needs to reflect a goal. Ask yourself, “What you would like to gain from this campaign.” Are you trying to sell more product, a service, information, a certain audience, or more leads?

Well, here are some ways to organize your campaigns:

1. Product or Themes – safety vests, specific vitamin, etc

2. Use your website structure – Use the categories you have on your website as campaigns or ad groups.

3. Brands – If you sell jeans, use Levi, Lee, Gap, etc

4. Geography – Organize by the city or state that you target.

5. Language – Target the different languages that you target.

6. Distribution Preferences – Separate your search based keywords from your content network.

7. Budgets – Have different budget based on your campaigns.

Try mapping your account structure on paper first, and then you can get a good game plan when you translate it over to your Google AdWords management account.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords advertising with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Local Business Advertising and AdWords Customized Targeting

Using customized targeting on Google AdWords for local business advertising is a great way to reach more qualified leads if you have an audience in a specific area to target. If you do choose to use the customized targeting option for your campaign, your ad will only show to searchers whose ip address are within the area you have defined.

Customized targeting is nice, because it does not limit you to cities and regions, so if you own a restaurant in Chicago you can target only the North Side. Here at Windy City Strategies, we recommend that you pick cities also if you choose to use the customized targeting, so you don’t miss an area, and is recommended by Google too.

When you setup customized targeting, you have three options:

1. Enter a physical address – Enter your street or business address along with the distance, and it will show the radius of a circle around the address you entered. Now you will want to have at least a twenty mile radius as ip addresses are sometimes further away than you think. Google also recommends this. Only users in this circle will see your Google AdWords management ad.

2. Select a point on the map – Here you can define your own radius by dragging the interactive map to place a pointer on your place of business. This point will then automatically create a longitude and latitude, and Google AdWords will target your ad based on this. Not an ideal situation for advertisers. You probably want more control than that.

3. Multi point – This is great as you click on three or four points on a map to create the outline of a region that you would like to target your pay per click management ad. With this feature you can create any kind of size or shape. Have used this many times, and again we recommend to click cities also.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet marketing consulting, search engine optimization and ppc bid management.

Google AdWords Management and Data Report Center

Your report center in your Google AdWords management account will be your best friend when you have to make critical decisions. Continuing on with our last blog, which talked about the basics of what you get when you activate Google AdWords conversion tracking, we will discuss the report center and how it will help in these decisions.

The report center in your Google AdWords management account gives detailed and specific conversion tracking information. You can create custom reports that will get you any conversion statistics that you will need like number of transactions, conversion rate, cost per transaction, and the related keywords that brought in these numbers. This is extremely important, and if you are to take anything away from this blog this is it. You must evaluate your keywords, because what you believe to work is not necessarily the truth, and you could cost your business a lot of advertising dollars that could be spent in better places. The careful evaluation of your actual conversions is the key to making your Google AdWords marketing optimized.

After you have created a custom report with the conversion tracking metrics you would like to track, you can evaluate the performance of your Google AdWords account. Conversion rate and cost per conversion are important numbers, but each individual conversion can lead to other transactions or they may come back later and purchase more items. So take a look at your transactions and cost per transaction as they may serve you better, since acquiring regular customers is more important than one conversion. Tracking these transactions will let you know how effective your advertising is along with the effectiveness of your site and product values.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and ppc bid management.