Monthly Archives: May 2009

Understanding Internet Marketing Consulting

As an Internet marketing consulting company, our job is to give our clients goals they can understand and why they need to do it to grow their Internet presence. We constantly get clients that call us, because there are so many different internet marketing avenues they can go down, but they don’t know if it is what they should be doing at that time.

Each company tries to sell what they are good at, like search engine optimization, pay per click management, blogging, press releases, etc, but at what point does it become overwhelming for you to deal with so many companies, and each of them telling you different Internet marketing consulting tips to make them look better?

At Windy City Strategies, we sit down with you as a client and find out exactly what you have done in the past and currently doing to find successes and failures. From there we create your customized online marketing strategy to suit your needs keeping you the client involved the entire way.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting, search engine optimization and pay per click management.

Internet Consulting Tips

When we are doing Internet consulting with clients, we try to help them understand Internet marketing by putting them in real world situations. Let’s pretend you walk into a Target store, which is like entering a website. When you look around you see navigation or way finding like men’s, women’s, small appliances, sporting goods, auto department, toys, etc just like if you looked at a website. Now if you walked into the electronics department or clicked it, you would find new navigation showing computers, video games by console, Cd’s, DVD’s, etc.

If you walked into the CD area, or clicked into that new navigation, you would find country music, rock, r&b;, pop, etc. You can go into each of those sections and find titles in alphabetical order, and pick the CD up and read about it. Each of these are clicks on your website.

After you have found the CD you want, you should be able to purchase this product easily, which is why the check out counter is in the middle of the department. Of course, being able to purchase should be everywhere on your website too.

Now what if a customer wants help or has a question about a product, well the store has employees that you can find, your website also has employees. This is why you must have a phone number or contact information prominently displayed on all pages of your site.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting and pay per click management.