Monthly Archives: April 2009

Pay Per Click Management and Google Adwords Advertising

As a pay per click management firm, we have to analyze a client’s website and industry and create a customized account to bring in relevant and qualified traffic. The problem is that most people don’t understand why pay per click management is so important to them.

Let’s say that we are going to advertise for a dentist in Algonquin, Illinois. We know that the most popular term for this client would be dentist, dental clinic, etc, but what good would it be if you were showing all across America? That obviously would not bring in relevant traffic. Google AdWords advertising allows you to set up a certain mile radius and/or pick specific cities in the area that you would like potential customers to see your ad, which in turn will bring in qualified customers to the website. This seems simple enough to do, but this is only for keywords with no location targeting associated to the keyword. There are many other factors to look at when creating a local Google AdWords advertising campaign, but this is one scenario that will improve your marketing greatly.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting and pay per click management.

Google Adwords Advertising Navigating The Tabs

After you have logged into you Google AdWords advertising account by entering your email address and password you will notice that you have 4 tabs at the top. They are campaign management, reports, analytics and my account. Each can have one or more sub accounts, and will be listed underneath the main tab once it is clicked. Now if you have a signed up to be a Google AdWords Professional, you will notice that you also have a pro center tab, but for the most part most Google AdWords advertising accounts will only have the 4 tabs.

Let’s take a look at what information each of these tabs offer you when you are advertising on Google.

1. Campaign management – Here you will see a summary of how your account is performing. There are also some great tools that are offered to you to help make the account run more efficiently, and you can edit your campaign and ads throughout this tab. The sub section that you will use the most is campaign summary, which will allow you to see the campaign details along with the corresponding ad groups once you click into the google advertising campaign.

2. Reports – Here you can create reports based on your account. Very important section as you need to know how the account is performing, and there are many reports to give you as much detail as you would like.

3. Analytics – Google analytics is a free tool that will let you know your website performance and rate on investment (ROI) with an easy laid out platform. You will know where your traffic is coming from, where they go, and how much time is spent on the site and/or web pages.

4. My Account – Here is where your billing information is located, along with account login information. Here you can see when you have been billed, along with updating your credit card if needed. This is also the area where you can allow access into your pay per click management account, and disable access too.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting and pay per click management.

Google Adwords Advertising Account Structure

When creating a Google AdWords advertising account you need to understand the structure of the account, and what each part does. Think of the account as being structured as a pyramid, which is broken into 3 main levels with account being at the top followed by campaign and lastly ad group.

Let’s take a look at each level:

1. Account – This is where you have you have all the Google AdWords marketing information like unique email address, passwords, billing information and the preferences you have for the account. The preferences could be another email you want notifications to go, language, time zones, and administrative access that you allow for clients.

2. Campaign – The campaign is the most important part of the pyramid, as this is where you set the daily budget, targeting preferences, start and end dates, Google advertising network preferences, and other advanced options. A Google AdWords account contains up to 25 campaigns. The campaign is important, because you want to make sure you are targeting customers in your area with a budget that you can work with, and making the most out of it. This means finding your best converting keywords and placing them into a Google AdWords advertising campaign with a specific budget, while you brand or test in another.

3. Ad Group – This is where your ads and keywords/placements are located along with the bids. For the most part this is where you will be managing the account, and seeing how much you spend on a certain keyword. Of course all the keywords and ads in the ad group are shown based on what you have setup at the campaign level, which is why the campaign is so important. You can have 100 ad groups in a campaign.

Hopefully this rundown of the account structure helps your pay per click management account go to the next level by understanding how each level works with the other.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting and pay per click management.

Google Adwords Billing Cycle And Google Adwords Marketing

As more and more people are moving their advertising dollars to online marketing, I wanted to take a moment to help you understand the Google AdWords marketing billing cycle. At Windy City Strategies this comes up as a fairly confusing topic to clients, because it is based on thresholds for the most part, but like any business owner you want to know when you are billed.

You are billed based on a Google AdWords billing cycle, which starts when you create and activate your Google AdWords marketing account with a debit card, credit card or direct debit. They will now charge you every 30 days unless you reach a certain threshold. The first time your account reaches $50 within 30 days with either clicks or impressions depending on what kind of Google AdWords marketing campaign you are running, Google AdWords will charge you. Then they will allow you to reach $200 within that same 30 days before charging you again.

If you do reach that $200 in the 30 days, you will be charged again, and now your threshold is raised to $350. Now if you accrue $350 worth of clicks or impressions, you will be charged again, and now your threshold is raised to $500 in your Google AdWords marketing campaign, which is the maximum.

You won’t be billed exactly $500 because you will still accrue clicks in your account between the time the billing cycle is triggered and the time the charge is processed, but it will always be around $500.

Your account will now stay at this $500 threshold, and you will not have to repeat the other thresholds the next billing cycle. Google AdWords wants to make sure you can pay for your clicks, which is why they have implemented this system.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading Internet consulting and pay per click management.

Internet Consulting Google Analytics Tips

So you have created a website, it’s active, and you are starting to get traffic to the site along with sales. You want to get more relevant and quality traffic to your site, which will then get you sales, but how? When Windy City Strategies does Internet consulting for a client with these exact problems, which are very common, we recommend to implement Google analytics to your site to start. Google analytics is a free tool that lets you see how visitors interact with your site. Once the Google analytics is implemented, we will start seeing data almost immediately.

If you have an ad that directs people to all the brands of hats that you carry, let’s take a look at some things Google analytics can detect.

1. Which types of hats do potential customers view the most? Do they prefer baseball hats to visors?

2. In what order are these visitors viewing the pages? Are they looking at the cheap hats, but then purchasing more expensive ones?

3. What pages are visitors leaving on? Is your sign up page too long and confusing? With proper Internet consulting, these trends can be found.

4. Do you have a high bounce rate for a page that you are landing potential customers? We can advise you on how to change this to get optimal results, or land them somewhere else.

These are just a few tips that Google analytics information can help you with to make better decisions about your website.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting, pay per click management, and search engine optimization.

Internet Marketing and Its Incredible Growth

Today Nielson Online announced search data for March 2009. Searches grew an estimated 16.7% to 9.5 billion from the same time last year. This quick growth suggests that pay per click advertising, search engine optimization, and website Internet marketing is here to stay.

Now as expected, Google had the most search queries with 64.2%. Yahoo was a distant second with 15.8%, and MSN 10.3%. Also AOL and Ask.com came in with 3.7% and 2.1% respectively, which are a part of the Google network. If you add in the 5.8% they bring in, Google and its network are controlling 70% of the search queries.

Moving advertising dollars to Internet marketing makes sense as you want to be found when a potential customer is looking for your product or service. With newspapers, magazines, TV, and radio, you have that one shot to entice them, and if you did not then your advertising dollars are wasted. Now am I saying to not use those services? No, but you should move some advertising dollars to Internet marketing.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet consulting and pay per click management.

Invalid Clicks And Pay Per Click Management

Everybody is concerned about paying for invalid clicks when running their pay per click management account, but with the state of the art technology that the search engines are using now, sometimes you have to look in the mirror and see if it is something that you are doing. What I mean by this is, what have you done in the account lately or did your industry change? Now let’s take a look at some examples:

1. Competitor behavior – Has a competitor stopped running their ads so you are in a higher position, or maybe more than one has left? This can get you a lot more clicks if this happens. Right now the real estate industry is flat, so there are not a whole lot of Realtors advertising. You can easily see a change in clicks in this scenario.

2. Google Content Network – Did you recently activate the Google content network? If you did you are showing on sites that are relevant to the product or service that you are targeting with your pay per click management campaign. You will get a lot of clicks here especially if your product or service is in the news, because you are being shown to a larger audience.

3. Seasonal Changes – If your product is used only in the summer, you can expect an increase in the Summer seasons with possibly a big slowdown in the Fall.

4. Budget Changes – Was your budget changed recently? If you increased your budget, your daily clicks should increase. Same if you lowered budget. Less Clicks.

Windy City Strategies account managers have been in the internet marketing industry for over 10 years and will improve your online marketing with our industry leading internet consulting and pay per click management.

New Beta Google AdWords Interface

Being a leading pay per click management firm, we were asked by Google AdWords to test a new interface back in November. Last week, Google AdWords announced that they are expanding this new beta to more U.S advertisers along with additional countries like the U.K. and Australia.

The new interface makes your Google AdWords pay per click management campaign faster, clearer and more intuitive. This will help to find your most important keywords across ad groups, go through and change things in your account faster, and get to your reports quicker and then act on them.

Now here are the features that the new beta Google AdWords interface is testing:

1. Performance graphs – Custom graphs on every campaign page. This is great to see trends over time and act on them quickly.

2. Ad Group Insight – This is a great feature. Here you can see all your keywords across all ad groups on a single tab. You can edit your keywords, ads or placements in one spot.

3. In line editing – Another great feature to help your Google AdWords marketing. Now instead of opening a separate page to change a bid, you can make the change in-line.

4. Easier Content Network Management – Here you will be able to see statistics on where your ads have been placed, and from the report you can set unique bids or exclude placements. Much easier than the system Google AdWords had in place previously.

Now Google AdWords wants to remind anybody using the new beta Google AdWords interface that not all features in the previous interface are currently supported, so you still need to use both interfaces, and that is easy to switch between.

For more information about the new interface, check out this Google blog.

Windy City Strategies account managers have been in the internet marketing industry for over 10 years and will improve your Google AdWords marketing with our industry leading internet consulting and pay per click management.

Internet Consulting Website Freshness

In this day and age, more and more people are going online to find products or services, which means you need to have a website that is functional, but yet simple. When we are doing internet marketing consulting at Windy City Strategies, we remind our clients that their website is never done. What we mean by that is, you should be offering new promotions, products, services, etc through the years. Your website should be growing all the time, and not just staying stagnant throughout the years. Keep up with the trends of the market and most of all your competitors.

The search engines like to see new pages being added to websites, it lets them know that it is still an active site, and that it is growing. There are several things you can do to keep a site fresh, like blogging or doing press releases and creating a news tab in your navigation to place these articles. The search engines love blogging, and we highly recommend during our internet marketing consulting sessions to start doing them. Blogging is a great way for you to become an industry leader by offering suggestions that may bring in new customers, because they now see that you know what you are doing. Customers always have questions about something, and your blog can answer those questions for them. It is a great way to expand your reach.

Windy City Strategies account managers have been in the internet marketing industry for over 10 years and will improve your online marketing with our industry leading internet marketing consulting and pay per click management.

Google PageRank Update

It seems every 3 months Google updates the Google Toolbar PageRank, and today we are going through another update.

Several of our clients have experienced an increase in PageRank, and we have also seen several new websites that have been without a Google PageRank suddenly update to a PageRank just this afternoon.

Most people know that Google’s PageRank is an indicator of your websites importance; at least in the eyes of Google.

SEO, also known as Search Engine Optimization, is the process of making your website as search engine friendly as possible with the goal of improving your exposure in the organic search engine results.

Windy City Strategies SEO consultant has over 14 years of Search Engine Optimization experience and can help you improve your Google PageRank and your exposure in the Organic search engine results pages.