Archive for the ‘Yahoo’ Category
Thursday, December 9th, 2010
Bing and Yahoo’s public admission that they are going to start valuing social media relevancy more and more highly in their search engine rankings has people worried about content. The idea that “likes” will replace links in terms of search engine prioritization, and what that might do the content quality. The fear that now, a bunch of terrible sites can get a bunch of “likes” and rank highly regardless.
Yes. Perhaps. But think of what that means? Who’s liking bad content? If anything, this is a trend that should lead to much much better content. Because there are ways to cheat any system. And a “like” is, for all intents and purposes, a good social signal that your content is being respected by your community. And if it’s not, they’ll stop “liking” you.
I think this could very well be a positive turning point for both content providers and users alike.
Tags: bing, content, like, Search-Engine-Optimization, social-media-marketing, Yahoo
Posted in bing, Search-Engine-Optimization, Social Media, Yahoo | Comments Off
Monday, November 22nd, 2010
The new Yahoo Contributor Network has been launched to give Internet users a new platform from which to publish their creative content.
This is a bigger deal than you may think. At first glance, it looks like a cheezy way for Yahoo to get some new traffic. The promise of grandeur to young creative types. But it’s way more than that. This is the democratization of the news. This is utilizing the work of young freelance and professional writers, photographers and videographers to create unique and new news offerings.
No longer will Yahoo be a simple aggregate content provider. They’re looking to get in the news game itself – and to do so on the cheap. But Yahoo will pay content creators for their work. Assumedly based on the popularity of the content, and the advertising revenue they earn through its ownership. And this work will end up throughout the Yahoo network, including Yahoo News, Yahoo Finance, Yahoo Sports and more.
Expect the next round of “real” journalist fired from the New York Times to blame Yahoo, and then start creating content for their new Contributor Network.
Tags: google-advertising, internet-marketing, new-york-times, Search-Engine-Optimization, Yahoo, yahoo-contributor-network, yahoo-finance, yahoo-news, yahoo-sports
Posted in Search-Engine-Optimization, Yahoo | Comments Off
Friday, October 29th, 2010
Facebook. Twitter. Google Instant. Social Sharing. Local search. Hyper-targeting.
It’s changing everything, right? Search engine optimization needs to be completely re-thought. Well, maybe. But, not yet. Because while tools have changed, the concept hasn’t. Google is still the world’s librarian. And people still choose Google far and above anyone else when they need help finding something. And Google still has a vested interest in helping their customers find information as easily as possible.
Actually, it doesn’t sound like anything’s changed yet. Don’t get me wrong. Things are changing. Yahoo and Bing have come out and said they’re starting to heavily incorporate social statistics in their ranking algorithms. The mobile equation is changing how people find things, and much more significantly, how advertisers can present their products to those looking for their offering.
But the basics haven’t changed. Content is still king for search engines. But now, likes have become as important as links. So get out there. Spread the link-love. Spread the like-love. And you’ll be fine.
Tags: bing, facebook, google-adwords-advertising, google-instant, Search-Engine-Optimization, Yahoo
Posted in bing, facebook, Google, Google AdWords, local advertising, Microsoft, mobile-marketing, Search-Engine-Optimization, Yahoo | Comments Off
Thursday, October 28th, 2010
Yahoo continues to search for its niche in the ever-evolving Internet space. And with a restructured leadership team, Yahoo has announced Y Connect, a similar social media offering to Facebook Connect, which allows users to log-in to a variety of other sites using their Yahoo account.
Now, Yahoo partner sites will automatically buy-in to this new venture. But, I wonder whether other major sites will jump on the bandwagon? Because the whole benefit of Facebook connect is that everyone already has a Facebook account. To start using Y Connect, many people will have to, for the first time, sign up for a Yahoo account.
And for those people, what’s the point? Now, for current users, they will be able to “like” content and easily share it with their Yahoo contacts, so they will likely welcome this addition.
Yahoo joins Twitter, Facebook and Google as the major players who now have this auto-connect service. Now, Google makes sense because of how big they are. Facebook makes sense because everyone has a Facebook account. Twitter makes sense because its entire application relies on sharing.
Yahoo’s entry in this field kind of feels like it wants to included in this next evolution of Web without actually earning it. But, to be fair, Yahoo understands that, and is offering participating websites detailed information incentives regarding their traffic in order to convince them to participate. We’ll see if it’s enough.
Tags: advertising-on-google, facebook, Google, social-media-marketing, Twitter, y-connect, Yahoo
Posted in facebook, Google, Social Media, Twitter, Yahoo | Comments Off
Thursday, September 23rd, 2010
As TV moves more and more into the Web world, everyone’s trying to get their hands on it. Count Yahoo as the latest to call dibs in the OS TV battle.
Yahoo has just announced a new partnership with Toshiba, which will feature Yahoo TV widgets on several new Toshiba HDTV models. This is in addition with other partnerships Yahoo has made with some of the biggest television providers in the world, including Samsung, Sony, Vizio, LG and more.
These widgets will provide users with direct access to over 50,000 entertainment sources through Yahoo. These widgets can be a part of set-top boxes, media players and Blu-Ray players alike. Yahoo is hoping that manufacturers and consumers alike prefer the Yahoo offering over the seemingly dominant players of Google and Apple. Not to mention other set-top box manufacturers like Boxee.
But with more and more of their traditional offering slipping away, Yahoo is clearly committed to trying and make this online TV venture a success.
Tags: Apple-TV, google-tv, internet-marketing-consulting, LG, mobile-marketing, samsung, Sony, toshiba-hdtv, Vizio, Yahoo, yahoo-tv-os, yahoo-tv-widgets
Posted in Apple, Google, Yahoo | Comments Off
Wednesday, September 8th, 2010
Google has announced that they are now using OpenID for its signup process. So now, Yahoo users can now sign up for a Google account using their existing e-mail address.
For me, this is big news for one main reason. It signifies that Yahoo is giving up – in a smart way. Understanding that Google is who they are. And by playing nice, they get to keep playing. And their users will appreciate their compatibility with more and more of the Web. On Google’s side, their move to OpenID helps them convert more people through the e-mail verification process. Rather than relying on people opening up new Gmail accounts they’ll never check, simply to get a Google ID.
A classic win-win situation. At this time, Google is only offering the OpenID feature for Yahoo users, but intends to expand support to other services.
Tags: Google, google-adwords-marketing, internet-marketing-company, openid, Yahoo
Posted in Google, Google AdWords, Yahoo | Comments Off
Monday, August 30th, 2010
Soon, Yahoo’s search engine results will have a “Powered by Bing.” tagline. But, the company wants to make it clear that Yahoo is still very much a player in the search race.
Shashi Seth, Yahoo’s Senior Vice President of Search Products, recently defended Yahoo by comparing themselves to outsourcing manufacturers like Boeing and Airbus. Claiming that outsourcing certain technology and manufacturing roles doesn’t make them any less a provider. It was a weird metaphor. And there were probably better ones to choose from.
The truth is, Yahoo is probably on defense mode in terms of its investors. Yahoo wants to assure stakeholders that they’re still a search engine player. To not just move your money to Bing because that’s where the innovations are going to come from. And it’s partly true. Yahoo hasn’t stopped. Yahoo! Search still supplements Microsoft’s Web index with their own proprietary content, content from their third-party relationships and content from social networks.
The technology, science, scale and infrastructure is all there. So perhaps comparing themselves to Boeing wasn’t the best metaphor. It just makes me think less of Boeing.
Tags: boeing, microsoft bing, search-engine-marketing-strategy, Search-Engine-Optimization, shashi-seth, yahoo-search
Posted in bing, Microsoft, Search-Engine-Optimization, Yahoo | Comments Off
Wednesday, August 25th, 2010
The Yahoo-Bing search transition has been progressing for a while now. And at Windy City Strategies, we’ve been keeping you up to speed every step of the way. But the companies have now announced that the transition of organic search results in the U.S. and Canada from Bing to Yahoo is finished.
Web searches. Image searches. Video searches. For desktop and mobile experiences. The Yahoo-Bing search relationship is now a completely shared one. However, the companies are still working on the migration of Yahoo! Search ad results to Microsoft adCenter so search advertisers can utilize a single service to manage both their Yahoo and Bing campaigns. The companies are sticking to their original goal of having this transition complete before the busy holiday season.
Tags: bing, merger, microsoft-adcenter, Pay Per Click Management, Yahoo, yahoo-bing, yahoo-search-marketing
Posted in bing, Microsoft, Pay Per Click Management, Yahoo | Comments Off
Wednesday, August 18th, 2010
You log in. You check your e-mail. Different log-in. You check your Facebook. Different log-in. You check your Twitter. Different log-in. You update your Fantasy Sports Team.
That’s a lot of work. And shouldn’t we be technologically advanced enough where we can avoid these little life interruptions?
Well, third-party log-in options are becoming more and more mainstream. And Google and Facebook currently lead the way. Google because they own so many sites you see. And Facebook because everyone has a Facebook log-in. Yahoo, Twitter and Windows Live round out the top 5 options.
So, if you’re a new site, why would you create your own unique username/password system when you could just utilize someone else’s?
Tags: facebook, google-adwords-advertising, social-media-marketing, third-party-log-in, Twitter
Posted in facebook, firefox, Google, Google AdWords, Twitter, Yahoo | Comments Off
Tuesday, August 17th, 2010
July search stats are in. And Bing has leapfrogged its new partner Yahoo into position #2 in the search market wars, reports Chitika.
Google, of course, maintained its gargantuan first place lead with 81% of the search market. But now, for the first time, Bing has taken over Yahoo’s hold of position #2, while AOL and Ask continue to fight for 4th place.
Now, browsers do play a role in search engine choice. Chitika reported earlier this month that Google searches made through the Firefox browser alone totaled more than either Bing or Yahoo searches. And Google’s contract with Mozilla, which makes Mozilla the browser’s default search engine option, is going to expire soon. Plus, Bing now powers Facebook’s Web search, which as you’ve all heard by now, has more than 500 million users. And withWindows Phone 7 phones starting to make their way to market, could all of these factors together help Bing start catching up to Google, the #1 search engine juggernaut?
Tags: bing, Google, search-engine-marketing-agency, Search-Engine-Optimization, Yahoo
Posted in bing, Google, Search-Engine-Optimization, Yahoo | Comments Off
