Category Archives: Yahoo

Improving Your Website’s Design For The Holiday Season

With the end of the year nearing, it is expected for users to be on the internet more often. Whether it be searching online for presents for friends and family or services someone may need with the downtime they have, it is essential for you to promote your website as much as you can at this time of the year. Windy City Strategies has some important tips in order for you to improve your website’s design for the holiday season:

Is your website is user-friendly? When a user clicks on your website, your goal is to keep them there. Having an easygoing navigation and a professional layout is the first start to attract users to other areas of your website. Keep your content straight to the point that is easy to read for the user.

Is your website is responsive on all platforms?
It is crucial for your website to be responsive on all of the popular web browsers such as, Internet Explorer, Google Chrome, Safari, and Mozilla Firefox. In addition, ask yourself if your website is compatible on all platforms that include computers, cell phones, and other electronic devices.

Can users contact your business directly?
To increase your business’s sales, it is important to include your company’s address and phone number at the top of your homepage. Furthermore, an accessible page with all of your business’s contact information will be helpful to potential customers.

Is your content pertinent?
When writing your content, ask yourself if the content you are writing is relevant to the topic and your business. Writing paragraphs is a pointless method of informing the user of your business since people enjoy reading shorter sentences and bullet points.

Is utilizing a professional website design company suitable for you? If you feel your website is not the best it possibly could be, it may be time to contact a professional website design company. This will guarantee you that your website is functioning smoothly and is effective in gaining more online traffic.

For more information or questions regarding the improvement you can have on your website’s design, contact our team at Windy City Strategies today.

Starting An Email Marketing Campaign

A great way to ensure success with your company is known as email marketing. Take a look at these benefits below, that you can use during your email marketing.

Brand Name Awareness – Email Marketing will increase the likelihood of clients reaching out to you when they need your services. Create a brand name awareness, so they know to go to you vs your competitor.

Loyalty With Customers – Showing appreciation towards your customers is a great way to show them you care, and you’re letting them know your concern will extend beyond the appointment. Once you build that loyalty with them, they won’t go to any other company, besides yours.
Getting Referrals – When you start an email marketing campaign, a get way to get more referrals is to include a (Send To A Friend) button, so then they can share the information with others.
Staying Ahead of Your Competitors – Everywhere you go, there will always be someone trying to take your clientele from you, but with you already having this email marketing campaign started, you’re ahead of the game.

To get more information about starting an email marketing campaign, contact Windy City Strategies today!

Facebook Earnings Increase

Facebook has had a major increase with many people using this website, but it still has to grow in both numbers of users and revenue. The major reason Facebook has seen a decrease is from people accessing Facebook on a mobile device, rather than using it on a desktop computer.

Facebook recently released their second quarter earnings for the year and the findings reveal that the number of active mobile users have increased by 51% over the last year to 819 million monthly users. Ever since Facebook updated its strategy in mobile advertising, there have been more that 1 million active advertisers, many of them including local businesses. This creates a great opportunity for not only these companies but a little bit of hope for our economy.

As for advertising, the numbers shot through the roof with an astounding $1.8 billion in revenue, which is a 61% increase from last year.  Almost half of the money that was earned from advertising, which was $1.6 billion, came from mobile advertising.

According to Facebook CEO Mark Zuckerberg, “People on average are spending more time on Facebook than ever before.” The numbers are there to prove it, showing that users spent over 20 billion minutes on Facebook during the month of June.

For more information about Facebook for your business, contact Windy City Strategies.

How A Marketing Campaign Is Effective For Your Business

Setting up an Internet marketing campaign is essential to every business plan because it can help you build customer relationships and awareness for your company. When implementing an effective marketing campaign, there are a few important factors that can increase potential customers and let your brand be known.

Having valuable content with relevant keywords and phrases on your website will make other businesses within your industry work harder to compete with what is on your site. Everyone’s end goal is to show up naturally on Google in the first spot.  To start achieving this goal, review the content on your site and make sure you are staying competitive with other businesses.

PPC & SEO Campaign :  A PPC or SEO campaign will allow your company to be found easily and increase your rankings in popular search engines. With a PPC plan in place, you can set your own budget to control your costs and see results immediately, unlike waiting for your organic search to show up. Certain SEO techniques can drive more traffic to your site, and help give your company better search results.

A successful marketing campaign will require you to separate yourself from your competition.  Think about what is unique about your company or why your customers should choose you over other brands.  Take information and use it to your advantage so people will remember you. Grabbing the attention of your viewers will make you stand out in the crowd.

Contact Windy City Strategies for more information about how you can get started with an Internet marketing campaign today.

 

 

How to find the Right Keywords

Perfecting your client base is crucial to your success and the overall growth of your business. The best way to do so is by consistently updating your keywords used for your advertisement campaigns and SEO titles and descriptions. To properly ensure you are going about the process correctly, there are a couple tips and tricks you should keep in mind.

  • Test Keywords with PPC: In order to properly understand how your keywords are being looked at and processed, you should use some of your pay per click campaign budget towards keyword testing. When you do this, you will spend a little now to gain a lot later.
    • To properly do this, you should begin with broader terms you feel might apply to your business and then slowly work your way into more narrow and specific terms. If your business sells fake flowers, begin with broad flower terms and work your way into more specific names and colors.
  • Compare Keywords: One thing many advertisement campaigns fail to do is compare keywords against one another. Once you have a list of relatively effective words you plan on using, begin to sort your advertisements by playing with the synergy of the words and their context.
  • Know your Audience: Understanding what demographics your advertisements and business is targeting is crucial to determining which keywords will be most effective. If you are selling professional grade laptops, you will likely not want to have children or the elderly viewing your advertisements.
  • Control the Websites: When you are running advertisement campaigns, you will typically have control over which websites you do and do not want your advertisements to show up on. This is known as whitelisting and blacklisting, a technique that proves time and time again to be very effective in more efficiently targeting possible clients.

Having the ability to control who sees your advertisements and when they see it is crucial to building an effective advertisement campaign. If you have any questions or would like to become better versed in developing a powerful advertisement campaign, be sure to contact us at Windy City Strategies.

Choosing the Most Effective Social Media Platform

Promoting your business over social media can greatly benefit your business, especially when it comes to increasing your online presence. However, there are a variety of social media platforms available. Choosing the most effective social media platform can hold the potential to achieve maximum mileage, so it is important to choose wisely.

Facebook

Facebook has different advantages over the other social networks due to its popularity, making it perhaps the most used social media platform. With Facebook, readers can choose the kind of updates they want, what they want to view most often, as well as the ability to share and interact with others. Facebook is also a great way to advertise your brand, special promotions, and provide you with an opportunity to be seen as an expert in your industry.

YouTube

Some businesses will have short and informative videos on YouTube in order to engage potential customers. YouTube is a very powerful network. With YouTube, you can achieve much stronger content that is effective and compelling.

Pinterest

Sometimes images can say more than a words, which allows Pinterest to be a powerful social media platform. From posting images and ideas, to creative ideas for a future product or service, this content sharing platform allows its members to “pin” images and videos to their own board. Pinterest has a wide audience that can open up to the public, making your business, products, and services easier to find and share with others.

Twitter

Twitter is similar to the idea of text messaging others. With Twitter, you can post what your thinking, how you are feeling, or post information about businesses. In addition, Twitter users can choose what they want to look at, and respond if they wish to.

If you need help deciding which social media platform is best for you and your business, contact Windy City Strategies today.

Ensuring Your Business Can Be Found Online

With the Internet, users can quickly find everything they need about your business, simply by using their tablet, computer, or mobile device. Since this is the primary way for people to find businesses today, it is essential that you ensure your business can be found online and is listed on all applicable online sources.

Be Found On Search Engines

The following list of search engines are most recommended and popular directories for businesses, which can help your business be found:

  • Google my business- Receives about 6 million searches a day and it is easy, free to register for your business.
  • Yahoo- This is the third most popular search engine and you can list your business on here for free.
  • Bing- Second most search engine used, it too is free, and easy to use. You can add more than one business location at the same time, and able to add all other content to your listings, such as pictures and videos.
  • Angie’s List- This site is a well-respected online directory  and is known to provide accurate reliable reviews for users.
  • Manta- Receives 30 million visitors a month and able to increase website traffic with paid business packages and highlight your product or brand on your profile.
  • Yelp- Best options on the Internet for users to find reviews about businesses, this is a site your able to communicate to your customers within the account.
  • Foursquare- With this site, you get benefits of a popular directory and social networking, and you are able to add a map so people can check-in when they come to your business.

Be sure your listings consist of your business’s name, address, phone number, as well as any other information that you feel is important to your users.

If you need help increasing your business’s online presence, contactWindy City Strategies for more information.

What Is Pay Per Click Advertising and How Can It Help My Business?

One of the most successful online marketing techniques utilized by businesses these days is Pay per click marketing (PPC). You may be asking two things right now: What is pay per click advertising, and how can it help my business?

Windy City Strategies has some helpful information about a pay per click advertising campaigns, which will help you to decide if PPC is right for you and your business:

What is Pay Per Click Advertising?

Pay per click marketing (PPC) are paid keyword search campaigns. Your business will pay to have an ad posted on search engines, making you easier to find. When an Internet user clicks on your business’ ad, they will automatically be directed to your website. You, the advertiser, will only pay a fee when your ad is clicked.

In order to have an effective PPC marketing campaign, it is important that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site. This is why PPC is not something that can be done once, but will take time, thought, and effort in order to ensure success.

How Can Pay Per Click Advertising Help My Business?

An effective PPC marketing campaign will drive more traffic to your website, which will often result in increased business for you. Here are the ways a PPC marketing campaign will drive traffic to your website:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

How Do I Run a Successful Pay Per Click Advertising Campaign?

Pay per click and search engine optimization (SEO) require continuous updating. Not only it is critical to understand the importance of staying on top of managing your PPC campaign, but it will help you to stay ahead of your competition as well.

In order to do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Web Designs. We not only manage your AdWords account for you, but help you to ensure you are using the most effective and affordable keywords to drive traffic to your website.

Windy City Strategies is Chicagoland’s leader in Internet marketing and web design. From custom web designs, to successful Internet marketing and PPC campaigns, we are available to meet your business’ specific needs.

Trends In Web Design We LOVE!

It’s important to make your website perfect when it comes to your business identity. The first clause of the having the perfect website would be to make sure it’s the perfect design that you want. This website is going to represent your business’s visual outlook, and having an eye soothing design that’s responsive is a must! The web world is changing everyday, and having a new trend is always a good thing to follow so your business is able to survive!

  1. One Page Website
    It’s been proven that one page long scrolling web site format is staying for a few more years. Users are so accustomed to vertical scrolling that it’s easy for the users to look at all the content in your site.
  2. Hidden Menu
    Embracing design for smaller screens has also affected how menus are displayed – and with space being at a premium, fly out, slide out and hidden menus are becoming more popular across the board. It’s all about bringing an app-like feel to an entire site.
  3. Flat Design Layout
    One design layout that most designers love the most is called Flat Design. This design is using objects that are flat in color and appearance. With mobile devices and responsive design, it’s hard to create textures that will work well across multiple devices. Flat design gives the feel of layers and depth but also flat colors, and again having that minimalist design.
  4. Parallax
    Parallax design and coding trend has been very popular! The definition of Parallax means two or more parallel objects that are moving at different speeds. Now with parallax scrolling technique it is used to break up the linear monotony of a website, which is by having various objects scrolling at different paces.
  5. Simplicity
    You want to make your site as simple as possible for your users. Take away unnecessary concepts and pages. Don’t overwhelm your viewers by giving them multiple choices. Focus more on the design then the content. Also it might be good for you to start using large visual headings so it attracts the readers’ eye more.

For more information about what trends are new this year for website designs, contact Windy City Strategies! You want to be able to give your users what they want; keeping things simple and easy to follow is key!

content-writing

Small Business Owners Make Mistakes On Their Website Too

It’s important for small business to start investing in a high quality yet professional website design that will catch there users attentions!

When catching the attention of your targeted audience, holding it long enough is the way to go! Do you know how to hold their attention? It’s simple, by ensuring that your website speaks to your targeted market and resonates with them. It’s important to avoid making mistakes on your website, following these helpful tips below to get started!

  1. When you don’t fully understand how your website is contributing to your strategy and your bottom line.
  2. Thinking that Web Development & Web Design has to be rocket science, when it’s not. Leave it to the professionals to fix the issues you are having with your site! Don’t do it yourself, so you don’t cause any more issues.
  3. Don’t use a private proprietary platform that you created yourself, do it in WordPress. That way if you’re going to a professional Web Design Company, they can have FULL access of your platform.
  4. The number one thing you should NOT do is wait for your design to come before you start writing your content. You want to be writing your content while your website is being worked on. So once your site is ready for the content, you can either gives that content to your web designers, or you can add it in yourself. Don’t wait until the last minute, or else you can risk the chance at pushing back your site being launched.
  5. Don’t pay for services and features that you are really not going to need or use. It’s a waste of money and an investment. Spend wisely on tools like that!
  6. Your main goal is to focus on the traffic that comes to your site, not the conversions.
  7. You must develop a plan to promote your website, BEFORE it’s even done, so when it is time you are ready to go!

For more information about what small business owners should NOT do when working with their website, contact Windy City Strategies for more details.