Archive for the ‘Yahoo’ Category
Thursday, September 15th, 2011
The Bing-Yahoo alliance continues to grow, with a 3% month-over-month increase. This while Google, the overwhelming search market leader, lost 1% month-over-month. These have really become the only 2 players (if we consider Bing and Yahoo to be a single player, which we should), with the next 64 search engines making up the remaining 6% of U.S. searches combined.
Secondly, it looks like longer search queries are becoming more and popular, with 5-8 word queries increasing by 3% month-over-month. In the past, users had to simplify their queries to find the information they need. As search engines become more and more sophisticated though, we can be as specific as we want and still find an answer.
It’s an exciting time – and getting better.
Tags: bing, Google, Search-Engine-Optimization, Yahoo
Posted in Google, Search-Engine-Optimization, Yahoo, bing | No Comments »
Wednesday, August 10th, 2011
Yahoo’s “Build Your Own Search Service” (Yahoo Search BOSS) has announced a beta integration with blog search.
Developers now have access to a custom blog search API, where the relevancy is specifically designed for blogs, including provider, author, date and even relevant content terms.
Now that developers have access to this API, get ready for some powerful search applications coming from the Yahoo search world soon. This API pricing costs 10 cents per 1,000 queries – incentivizing developers not only to make powerful applications, but ones they can effectively monetize as well.
This continues to be a fascinating project for Yahoo, and a seemingly effective way to encourage development partners.
Tags: api, blog-search, Search-Engine-Optimization, yahoo-search-boss
Posted in Search-Engine-Optimization, Yahoo | No Comments »
Monday, August 8th, 2011
The whole idea behind the Yahoo-Microsoft alliance was to combine forces, knowledge and funding in order to give Google a run for its money as the industry leader in paid search.
It turns out they’re just giving Google money instead.
Because it turns out that Bing has actually hurt Yahoo’s numbers by powering their search advertising. Before teaming up, Yahoo was better at presenting ads to match particular search queries (moving reportedly from 60% of broad matched traffic down to 40% post merger.)
And this is the secret behind search advertising. Making it match the user request. Offering up a hyper-relevant product or service at the very moment someone is looking for it. And it looks like the alliance that was designed specifically to achieve this – is failing at this.
Tags: adwords-marketing, bing, Google, paid-search, ppc-management-agency, Yahoo
Posted in Google, Google AdWords, Pay Per Click Management, Yahoo, bing | No Comments »
Wednesday, May 25th, 2011
What happened to Yahoo? Do you remember when it used to be THE search engine. THE Internet company to be afraid of, to be in awe of? Years later, that same company ended up in a search deal with Microsoft, which has definitely helped Bing, but it doesn’t look like it’s helped Yahoo.
So that begs the question, what delusions of grandeur does Yahoo have within them? And also, what’s their realistic play to maintain their role as a player in the industry? Because, Yahoo’s talent pool is running dry. Their reach is much much smaller than its ever been. The perfect size to focus on their core strengths, if they can decide what those might be.
Perhaps they need a new and visionary leader that can breathe life into their business model? Although, I think Steve Jobs is busy.
Tags: bing, Google, internet-marketing-company, Microsoft, search-engine-marketing-agency, steve-jobs, Yahoo
Posted in Google, Microsoft, Search-Engine-Optimization, Yahoo, bing | No Comments »
Tuesday, April 19th, 2011
Google, the untouchable, is starting to look slightly fallible. The Bing-Yahoo allegiance has taken six straight shots at Google, and there has been some bleeding. For six straight months, Google’s search market share has been dropping – from 72.15% in September down to 64.42% as of today.
That’s not insignificant. That’s a turn from market dominator into mere market leader.
At the same time, Bing-Yahoo now exceeds 30%. More than that, 80% of these web searches ended up being directed to a Website, as opposed to merely 66% of Google searches. If Bing-Yahoo are growing, not just because of the advertising blitzes, but because they’re getting better, Google needs to be paying attention, and possibly worrying.
Tags: bing-yahoo, Google, search-engine-marketing-agency
Posted in Google, Search-Engine-Optimization, Yahoo, bing | No Comments »
Monday, April 4th, 2011
Yahoo’s leadership team is getting flack for falling in the search market rankings. But, this is unfair. When Microsoft bought Yahoo! Search, it was a sign to the market that Yahoo had given up. So, if Bing is now where this dual power is going to be, that’s where I’m going to go. Plus, Bing’s advertising campaign has been blaring for two years now, without a single Yahoo search ad.
Yet, Yahoo shareholders are pouting that Yahoo’s search ad share will fall to 8.1 percent this year, and is predicted to plummet to a new low of 6.5 percent next year. News flash: That’s what happens when you sell off your search market. The really bad news is on Microsoft’s end. Because Google AdWords is still growing – predicted at 75.2% this year, and up to 76.6% in 2012. And Microsoft is climbing at a tortoise’ pace, up from 10.2% last year to 10.8% this year, and 11.1% in 2012.
Tags: bing, Google AdWords, google-adwords-advertising, google-adwords-consultant, Microsoft, Yahoo
Posted in Google, Google AdWords, Microsoft, Yahoo, bing | No Comments »
Wednesday, February 9th, 2011
I still have a Hotmail e-mail address. I’ll admit it. Yes, it’s slightly embarrassing sometimes. But at the time, I was an innovator. This was a Microsoft product for crying out loud!
And now, the great and might Microsoft has launched a new feature for Hotmail, a feature that other providers like Yahoo have been utilizing for a long while now. And it doesn’t really solve my problem.
Hotmail users have been able to create e-mail aliases for a while by using + and a descriptor word at the end of your e-mail name to organize different types of e-mail. But what about for the Hotmail user who’s embarrassed to be using Hotmail? Well, now you can create completely different e-mail addresses that you can still receive within your primary e-mail account. Not completely different though. You can get yet another Hotmail account. Or a slightly improved live.com account. But that doesn’t help my problem, does it?
Tags: e-mail, e-mail-alias, hotmail, internet-marketing, Yahoo
Posted in Email, Microsoft, Yahoo | No Comments »
Monday, January 24th, 2011
On June 8 of this year, The Internet Society will hold World IPv6 Day. A day in which Google, Facebook and Yahoo will join content delivery networks Akamai, Limelight Networks and more for a 24-hour trial of the next evolution Internet protocol.
IPv6 is the replacement protocol for the current IPv4. IPv4 has room for approximately 4 billion IP addresses, based on the sequence of numbers assigned to the Internet-connected device. And yes, even with 4 billion, we’re running out. The explosion of new people and devices attached to the Internet each day means we’re going to run out of space. And IPv6, this next-gen protocol will provide over 4 billion times more space than the current system. You read that right. And while that seems like an eternal fix, some people probably said that about IPv4. But, it will certainly make do for now.
On June 6, .05% of Internet traffic will be unknowingly utilizing the new new IPv6. And from those experiences, these Internet titans will be able to test the new protocol, troubleshoot problems and prepare for a global transition.
Tags: akamai, facebook, Google, internet-marketing, internet-society, IPv4, IPv6, limelight-networks, mobile-marketing, world-IPv6-day, Yahoo
Posted in Google, Yahoo, facebook, mobile-marketing | No Comments »
Monday, January 3rd, 2011
It turns out that early rumors of Delicious’ death are slightly exaggerated. Where did these rumors come from? A leaked powerpoint slide from an internal meeting at Yahoo, which owns Delicious.
And people freaked out. Those who have been utilizing Delicious’ social bookmarking functionality for years feared they were going to lose their entire history. Now it looks like that won’t happen. Although, a new blog post from Delicious does admit that its future home will likely be outside of Yahoo itself.
Yahoo keeps on giving bad news, after a recent let go of 4% of the company. The bad news for Delicious? When users flocked to Twitter and Facebook to sulk en masse, they found some alternative recommendations. Specifically Pinboard, which integrates with Google Reader, Instapaper and Twitter.
And if they’re hoping to sell Delicious at a good price, that leaked memo which may have flocked its users to an alternative may be Yahoo’s worst news yet.
Tags: delicious, google-reader, instapaper, pinboard, Search-Engine-Optimization, social-bookmarking, social-media-marketing, Yahoo
Posted in Google, Search-Engine-Optimization, Social Media, Yahoo | No Comments »
