Category Archives: Website Design

Is Your Website Outdated? Tips To Freshen Up

Has your website receives less traffic lately? Have your online sales decreased over time? If you answer yes to any of these questions, it is time to update your website. We here at Windy City Strategies are here to help you freshen up your website with the latest advances to guarantee you have the most efficient and user-friendly website.

Do you have a user-friendly website?
It is essential to have a user-friendly website available for all platforms and devices. If your website achieves this, you will have a better chance of gaining more customers visiting your website. If your website fails to complete this, it is time to start updating this to establish a responsive connection to all devices.

Does your website receive substantial amounts of viewers? You need to grab the audience’s attention when they first click on your website. Does your site have quick and effective facts, as well as graphics and easy navigation? If your website does not have any of these, then it may be time to have a professional web design company to perfect your online platform.

Do you have more information than you need? Does your website have too much information in it? This can include too many paragraphs or graphics and not enough straight to the point facts. Users are not going to read paragraphs, they want quick and hard facts for them to learn the knowledge of your brand in a short amount of time.

Is your website closely similar to competitors? If your website is closely related to your competitors, users viewing your site will not remember your specific brand and could possibly confuse your business with a competitor. It is important to ensure your brand has something different and better to offer compared to the competitors. This will make your business stand out, as well as make you more memorable.

For more information on how to freshen up your website, contact Windy City Strategies for the best services in web design and Internet marketing

Do You Have An Effective Content Marketing Strategy?

An effective content marketing strategy is an essential factor in delivering your business’s message to your customers. By developing a strong content marketing strategy, your ability to attract and retain the attention of your targeted audience will significantly increase, which will provide you with optimal end results, allowing for the success of your business.

 

Who Is Your Audience?

Your content marketing strategy must start with your targeted audience. By determining what you are selling and who you are selling your products or services to, you can have a better understanding, allowing your content to be relevant and effective. Also, you should consider things such as your customers’ demographics, their particular needs, as well as their online behavior. Our Internet marketing team can create content designed around both your business’s needs and your customers’.

What Kind of Content Is Your Audience Looking For?

It is important to consider the type of content your audience will be looking for. Do they prefer the use of videos or articles? It is important to ensure you are including relevant forms of content on your website, which will ultimately help drive traffic to your site. You can also use a variety of forms of content, especially when your targeted audience is composed of various types of buyer personas.

Do You Have A Blog?

One of the most popular content marketing strategies today is blogging. Blogging provides your business with the opportunity to not only create more index-able pages but also provide you with more credibility within the search engine rankings, increasing your ranking amongst your competitors.

In order for your business to be successful in today’s technological world, it is important that you implement an effective content marketing and Internet marketing campaign. For more information, or help developing your content marketing strategy, contact Windy City Strategies today.

Creating An Award-Winning Website

When creating a website, web design has five key tenets: content, appearance, usability, standards compliance and feature functionality. An award-winning site must be easy to navigate through, no bugs, visually-stunning, seamless to use, and must be filled with information that is worth consuming. Follow the 4 secrets below if you want to have an award-winning website:

  • Using White Space To Your Advantage: When your audiences view your site, the website should be user-friendly and sophisticated. Utilizing white space throughout your site can highlight key elements and make the content pop. Having a simply-designed website that has plenty of white space will make your audience want to stay and explore.
  • User-Friendly Homepage & Navigation:  Make sure your products/services are accessible on the homepage and ensure the navigation bar is intuitive and conspicuous to use on both mobile and desktop platforms. The 3-second rule is one way to test your website and to see if it’s top notch! Make sure all text is clear and easy to understand. Only show a few quality graphics on each page and content that will catch your readers’ attention.
  • Having Customer Reviews / Offers & Promotions: When having an e-commerce site it’s wise to have a few positive reviews your customers have left for you. You could also have a few specials going on, and have coupons/ promotions posted to your site. This gives your readers that extra incentive to take things to the next step in wanting to purchase a product from you.
  • Responsive Design: Having a responsive design allows you to have content to be viewed on any screen; this includes both desktops and mobile devices.

If you have questions on how you can have an award winning website, give Windy City Strategies a call!

Starting An Internet Marketing Campaign? Follow These Helpful Tips

An effective Internet marketing campaign plays a huge role in attracting potential clients to your website. This not only increases business and potential revenue for you, but it also enhances the branding and validity of your business’s products or services.

Starting an Internet marketing campaign may seem intimidating, however, our professional Internet marketers at Windy City Strategies have some helpful tips to help get you started:

Tip #1: Consult with an Internet marketing firm. Not only will they help you start an effective Internet marketing campaign, but they will also have the ability to implement a plan that is right for your specific business and needs.

Tip # 2: Understand the importance of SEO. Search engine optimization (SEO) is important in creating an effective Internet marketing campaign. By improving and promoting your website amongst search engines, you can better drive traffic to your website.

Tip #3: Create a blog. Blogs are a great way to not only interact with your current potential customers, but it also helps you to become an expert in your industry. Blogs are also beneficial in creating more pages for your website, which also helps you to be found easier amongst the search engines.

Tip #4: Write a press release. Another great way to gain exposure is through a press release. Online press releases about your business are also a great way to be found in the search engines. This is also helpful in announcing any news or partnerships that you may have.

Tip #5: Have a user-friendly website. By ensuring your visitors can access your website from any device, you can produce a positive and user-friendly experience, which will bring your customers and potential clients back to your website.

For more information on how we can help boost your business with our customized Internet marketing campaigns, contact us at Windy City Strategies today.

Social Media and Your Small Business

Many small businesses are utilizing social media outlets these days in order to drive their traffic and increase their sales. If you have not yet considered joining the social media world for your marketing needs, you should consider doing so now.

Here are other ways social media can benefit your small business:

Social media allows for a greater business outreach: With social media platforms, such as Facebook, LinkedIn, and Twitter, you are better able to get your business out there to the world, reaching customers near and far, as opposed to just locally.

Social media can help to build your reputation: Not only is social media a good way to manage your online presence, but it is also the perfect opportunity to gain your customers’ trust and loyalty. By giving your business a social media presence, more customers will be inclined to trust your brand, as well as look to you over your competition, especially if they are not as socially present as you are.

Social media can help with customer support: By being available 24/7 with social media outlets, such as Facebook, you can assure your customers that they can reach you when necessary. However, it is critical that you address your customers’ posts and messages as soon as possible in order to maintain your customer service reputation.

Social media can sell your business: Not only can you better advertise your product or services by using social media, but you can also provide opportunities for your customers to purchase your products or services as well. This will provide a much more pleasurable experience for your customers, which will likely keep them coming back.

If you are interested in learning more about what Windy City Strategies can offer your business’s internet marketing strategy, then contact us today.

Why your Website Needs HTTPS

Ever since Google announced a couple years ago that the security of your website will affect its rankings on Google, there has been a huge push to get SSL (secured socket layer) on websites who previously used HTTP. If you are unaware of what HTTP (hypertext transfer protocol) does, here’s a brief summary: in essence, HTTP is the format in which all data is sent across the general internet (excluding the deep web, for obvious reasons). This format breaks apart the data being sent into small pieces called packets, which are then sent to many servers and computers until the information reaches the correct IP address.

This method of data transfer has been around for ages, nearly since the beginning of the internet. However, HTTP easily allows for a middle man, an attacker, to gain access to the data being sent. For obvious security reasons, most people don’t want their sensitive information to be looked at by anonymous third parties. This is where HTTPS and SSL come into play. SSL, as mentioned earlier, is the standard for setting up a strongly encrypted link between a web server and a web browser/computer.

In order to ensure the data is truly being sent through an SSL secured website, the website URL will display https://yourwebsite.com rather than http://yourwebsite.com. This additional layer of security creates a peace of mind for most users online.

Not only is Google cracking down on websites that have yet to get an SSL certificate, but so are payment authorization companies. Most websites will not be allowed to take credit card information – or any private information – unless the website is fully encrypted through the use of an SSL certificate.

If the vast majority of the previous information flew right over your head, here’s what you should take away: in order for your website to be ranked higher on Google, and therefore be seen by many more people, it is important to get an SSL certificate which will fully encrypt your website and reduce the risk of your website being hacked and your user’s information stolen. If you have any questions or would like to get a quote for the services you are looking for, feel free to contact us at Windy City Strategies, and we’ll promptly get back to you.

Does Your Business Need A Website?

Many small business owners make the mistake of not having a website to sell their products and services, often missing out on potential revenue by their ability to broaden their exposure and increasing their audience, giving them a competitive edge.

In today’s technological world, it is especially important that small businesses are using things such as social media and websites in to help their customers and clients find them on the internet. Failure to do so can be detrimental to their business.

If your business does not have a website, then you should get one immediately! There are so many advantages to having one, including the following:

The potential to gain more customers. Your small business can be missing out on a lot of customers, especially if they can’t reach you. In fact, about 80% of Internet users in the United States from the ages of 14 and up will use the Internet to look up products and/or services.

Gives your business much needed online presence. In today’s world, the likeliness that people are going to pick up a phone book to search for your business is not great, instead most will go straight to the Internet to search for it. If they don’t see you listed online, they may think you are no longer in business, or do not even know that your business exists. Having an online presence will show your customers you do care, and you want them to continue coming to you for merchandise. That’s why having a website is very important for your business!

Increase your profits. Simply by being visible online, you can exponentially increase your profits by making your products and services readily available to everyone. Have you thought about the profits that you can potentially be making if you increase your user base?

You can better market your business. With making yourself available online, you are better able to retrieve feedback from emails, online surveys and social media functions, telling you how good your marketing is doing. There is also technologies that you can use to determine the type of people who visit your site, and what products or services they are searching for, using this information to build better business marketing strategies.

If you are need of a website for your business or help with your Internet marketing strategy, contact Windy City Strategies for more information today!

Get Your Website Noticed With These Creative Marketing Tips

With the growth of Internet marketing, businesses often find their website caught in the clutter, keeping them from being noticed, especially if they do not have the money or resources to spend on their Internet marketing campaigns.

Marketing techniques like social media advertising, paid search listings, and relevant content marketing are all huge contributors to a company’s web presence. And while these may not be right for you, or something you can do at the moment, it is important to ensure you are implementing some sort of Internet marketing strategy to get your website noticed.

Windy City Strategies wants to help your business’s website get noticed by providing you with the following creative marketing tips:

  • Hold an Interview. Providing interesting information in regards to your business, your brand, or your industry will help your visitors take an interest in what you offer, and your interviewee can attract followers that might have overlooked your business.
  • Hold a survey. Build your potential or current customers’ trust in your business by holding a survey, making public your customers’ level of satisfaction with your business, products, or services.
  • Be an industry leader. The best way to be a leader in your industry, separating you from your competition is to provide useful information to your visitors. Simply by implementing a blog, writing a newsletter, or posting relevant articles or videos on your website will help you to become a professional people will want to turn to.
  • Report the latest news. Being in tune with the news shows that your business is aware of the market you’re working in, but only if the information is up-to-date.
  • Host a webinar. Live webinars are a good way to get noticed, as well as drive traffic to your site, creating a more personable experience, which, in turn, may have your visitors coming back to your website for more.
  • Create an infographic. An infographic is a highly graphical visualization tool that is an innovative way of displaying content, attracting the attention of your targeted audience, helping them be easily understood, instead of of overwhelming them with words that they may not read, preventing your content from getting lost.

Windy City Strategies specializes in a variety of Internet marketing strategies, for businesses big or small. For more information and to learn more about our services, contact us today.

 

Successfully Market Your Business Online

In today’s marketing world, having an online presence is absolutely necessary. And while your Internet marketing strategy might not be the same as anyone else’s, there are some common strategies when it comes to having an online presence.

In order to successfully market your business, consider following these helpful tips:

  • Build traffic. Simply by having a good content marketing strategy in place, you can increase traffic to your website, which can help boost your sales.
  • Utilize social media. Are you utilizing social media to your business’s advantage? If not, it is critical that you do. Not only will social media put your brand out there for everyone to see, but you can make your visitor’s experience a more customized one, which often will have them coming back to your website for more.
  • Keep up with the marketing world. The world of Internet marketing is always changing, making it essential that you are staying on top of today’s online marketing trends, especially when you want to stay relevant with your customers.
  • Start a blog. Blogs have quickly gained popularity in helping you to gain an online presence. However, it is critical that you are only blogging about relevant content, since things such as length and quality of content can play a big role in the success of your blog.
  • Seek the help from a professional. Many entrepreneurs do not understand how to market their business online. So why not utilize the services of a professional Internet marketing firm? Not only can they help to customize a marketing strategy that fits your business’s specific needs, but they can do it all for you.

If you are interested in learning more about how you can successfully market your business online, then contact Windy City Strategies for more information today.

What You Must Know About SEO

Understanding SEO

Search engine optimization (SEO) is essential in creating a seamless user experience, better allowing you the ability to communicate to the search engines such as Google, Yahoo, and Bing.

From the way your website is coded, to your website’s navigation structure, to internal and external links, to the keywords you use in your content, the search engines want to make sure they can refer users to your website.

What Not To Do With SEO

Performing shady tactics when it comes to SEO will hurt you, especially since search engines only have so much available data storage. Thats why it is important to understand what not to do when you SEO.

  • Avoid keyword stuffing, avoiding using too many keywords on your pages.
  • Avoid purchasing links, as these are not helpful in any way.
  • Ensure flawless user experience, since poor ones will deter your users from returning.
  • Avoid too many ads, as these make it difficult for people to find the content they are looking for.

How Social Media Helps With SEO

Multi-channel optimizations like Facebook, Twitter, LinkedIn, Pinterest, your email, as well as other offline sites, can all play a role in an effective SEO campaign. Being consistent with keyword phrases within those platforms will help your branding effort, as well as train users to the certain phrases that are used to optimize your website.

Consult With an SEO Professional

Since SEO has many different aspects in order for it to work at its full potential, it is important to work with a professional SEO company. They can help you better understand how an SEO campaign can help you, as well as determine any other Internet marketing techniques that can help to promote your business’s website.

Windy City Strategies specializes in search engine optimization, pay per click advertising, as well as website design for businesses big and small. Contact us today to get started on a customized Internet marketing plan for your business!