Category Archives: Uncategorized

Understanding Product Listing Ads And Its Benefits

For many small businesses just getting started, it can be a difficult and daunting task trying to sell your product. Luckily, Google has a solution for you…Google Product Listing Ads. The advantages to Product Listing Ads are definitely worth looking into not only to increase your visibility, but your conversion as well.

How It Works

In order to have your product listed on Google, you must have a Google Merchant Center account, as well as a Google AdWords account. By linking these two accounts together, you will be able to market your product two ways, through Product Listing Ads and Product Extensions.

What is A Product Listing Ad

Product Listing Ads are search ads that will include your product’s information, including an image, price, and merchant name. These Product Listing Ads are displayed when a user searches for a relevant item in the Google Merchant Center; the results will then display the relevant ads to the user’s query.

What Are The Benefits

Perhaps the biggest benefit Google Product Listing Ads can have for your business is the traffic they will drive to your product page, as well as to your website. Since users are more inclined to click on a picture, over plain text, they will be more likely to click on your Product Listing Ad. When a user chooses to click on your Product Ad, you can guarantee this is not only a potential customer, but also your intended target audience for your business, increasing your chances of converting them and the likeliness they will visit your site again. Another benefit is that your Product Ad will appear in all relevant searches, matching it to other related terms, in turn, increasing your product’s visibility.

Product Listing Ads can benefit any business, big or small. For help or questions with your Google Merchant Center or Google AdWords accounts, or for more information on starting your own Product Listing Ad, contact our professional team at Windy City Strategies today.

By Stephanie Brown

How “Other Services” Can Help Your Internet Marketing Strategy

Often times when we think of Internet marketing solutions, things like SEO and PPC come to mind. While these services are essential to an effective Internet marketing campaign, it is important to not forget about the additional services Windy City Strategies can provide your website, taking your business to the next level.

Video Creation- Not only is this an eye-catching and effective way to capture your audience, but video creation also gives you an edge on your competitors and sets you apart form others.

Image Ad Creation- Another effective tool used to capture your customer’s attention is by creating a memorable image. Our images are not only customizable, but is designed with you are your business’ needs in mind. Additionally, using a pay-per-click image ad can help to further reach your target audience.

Google Map Listing- In order to ensure your business is found, it is essential to place your business listing online, especially on Google maps. Not only do we optimize your Google map listing to be search engine friendly, but will help you to maintain an online presence.

Blog Creation- Blogging is gaining popularity in being used as a key component in an effective Internet marketing strategy. Blogs are index-able pages that gain more credibility with search engine, increasing your rankings. Additionally, blogging helps you to become an expert in your industry and will keep your customers and visitors coming back.

Content Writing- By arranging relevant content and adding specific keywords and phrases to your website, you will enable your website to rankings within the search engines and allow for your visitors to find the information they are looking for right away.

Press Releases- Since press releases are picked up by hundreds of search engines, this is an effective way for businesses, big and small, to give their brand exposure and draw in potential customers.

Windy City Strategies specializes in working with you to create an individualized marketing strategy for your business’ unique needs. Contact us today to find out how we can help your business grow.

By Stephanie Brown

The Benefits Of An Effective Google AdWords Campaign

An effective pay per click, or PPC, advertising campaign can be beneficial to your business. When it comes to deciding what platform to use, for example Google AdWords, Yahoo search marketing, or Microsoft adCenter, it all depends on a matter of preference. However, Google AdWords is the most commonly used campaign and works for any type of business. Here are a few other reasons why you should consider using Google AdWords for your pay per click advertising campaign.

Fast Results- Since search engine optimization campaigns take time to produce results, while PPC campaigns will provide those highly anticipated results almost immediately, or at least as soon as your ads have been completed and go live.

Google Analytics- By using these analytics tools, you are able to measure your results and decide if your ads are working or not. Additionally, these tools can help you to determine how you can improve your ad to produce the ideal results.

Provides more conversions- Since Google is so popular, they are constantly updating the features like product listing ads and in-video ads for AdWords in order to improve their highly popular PPC campaign, which in turn can produce lots of conversions.

AdWords is customizable- By specifying keyword match types, using ad extensions, and targeting your audience, you are able to customize your campaign, all depending on your business’ needs.

Keep ahead of your competition- When it comes to search engine marketing, it is important to stay competitive. By using a highly effective PPC advertising campaign like AdWords, you are not only staying competitive, but also increasing your chances of being found.

Pay per click campaigns are gaining in popularity amongst small businesses due to the affordability and the ability to set a monthly budget on your clicks. To see if a pay per click advertising campaign can work for you and your business, consult with our professionals at Windy City Strategies. We will work with you to build a comprehensive PPC campaign for your specific goals and on your budget.

By Stephanie Brown

Ways to Implement Your Internet Marketing Strategy

An effective marketing strategy is essential in any business plan. Much like traditional marketing, Internet marketing can help to build customer relationships and create brand awareness. However, implementing an online marketing plan is not as easy as a traditional one. It is best to seek professional Internet marketers, like ours at Windy City Strategies, to ensure your strategy is not only effective, but is designed to your specific needs. Here are some types of strategies you may consider for your business:

1. Search Engine Optimization (SEO)- A good SEO campaign can drive results and traffic to your site, but this happens over time. SEO works to make popular search engines like Google, Bing, and Yahoo recognized your website so that your organic search results will rank higher on search results pages.

2. Pay-Per-Click (PPC)- With PPC, you can be provided with almost immediate results. The main difference with PPC is that you essentially pay per click on your ad. This is a very cost-effective way to market your business since you can set a budgeted limit on clicks.

3. Content Marketing- Usually this method is used in combination with a good search engine marketing plan. By producing relevant content you can attract current and potential customers with information that they are looking for. Additionally, content is also effective when attractive images and videos are added to your site as well.

4. Social Media- Nothing is more important these days than being social media ready. By establishing a positive presence on social media sites like Facebook, Twitter, and Google+, you not only are able to promote your brand, but target a specific audience for your business.

5. Blogging- Another way to add more credibility with the search engines, increasing your rankings, is by creating a blog. When blogging about relevant information, your business will be looked to as a go-to professional, further developing long-lasting relationships with your customers.

Windy City Strategies will work with you to create an individualized marketing plan that fits your business needs. Contact us to speak with our team of professional marketers, writers, and designers to find out how we can help your business grow online and stand out amongst your competitors.

By Bjorn Torling

How To Approach Your Content Strategy

A content strategy is an essential factor in delivering what you have to say. By developing a strong content strategy, your ability to attract and retain the attention of your targeted audience will significantly increase and provide you with optimal end results. Your content strategy is your plan, and your plan needs to be in place in order for your business to succeed.

Your content strategy must start with who is your targeted audience. By determining who you are selling to and what your are selling, you can narrow it down to ensure you only have relevant and effective content. By taking things like customers’ demographics, needs, challenges, and even their online behavior into consideration, marketers can create content designed not only around your customers’, but your business’ needs as well.

Another important factor to consider is the type of content your user is looking for. Do they prefer the use of videos or articles? By tracking the types of content you put out, you will have a better understanding of what is successful or not. By ensuring you are including the more highly used forms of content on your site will help to drive traffic to your site. Switching things up isn’t a bad idea either…especially when your targeted audience is composed of various types of buyer personas.

In order to keep leads coming in, you must develop a content marketing strategy. A good way to do this within content marketing is by creating a blog. Blogging provides your business with the opportunity to create more index-able pages, provide you with higher credibility with search engine rankings, in turn increasing your ranking with your competitors.

Most importantly, don’t forget your SEO. This can be easy to overlook when creating content. By identifying keywords and phrases that cater to both your business and your targeted audience, you can ensure you will be found in search engines and by your potential clients.

It is essential for your business’ success to consult with an Internet marketing firm that is comprised of a team of professional marketers, content writers, and bloggers. For help or questions in developing your content strategy, contact Windy City Strategies, Chicagoland’s leader in Internet marketing.

What to Look For in Your SEO Agency

When it comes to marketing your business on the web, nothing is more important than deciding on the right search engine optimization, or SEO, company. Unfortunately, there are many supposed Internet marketing companies out there that make promises that they simply cannot keep. In order to ensure you don’t fall victim for their antics, here are some things to look for before making that big decision.

What are your business’ needs? Since most SEO firms offer a wide variety of services, it is important to decide what your business needs. Are you looking for an SEO audit, content marketing, pay-per-click advertising campaign, or link building? Be sure to have a set goal in mind when consulting with an Internet marketing firm and know how they can help you achieve that goal.

SEO requires time and effort. SEO is a long-term investment. With that being said, if an SEO firm is promising you fast results, then you are more than likely being scammed. Unlike pay-per-click advertising, SEO requires work with you and your website over time in order to achieve results. Even then, on-going website monitoring and updating will need to be done in order to keep your search engine rankings higher.

Customized marketing plans- Upon your first consultation, it is important that you are becoming educated in the process. If you walk away failing to have a full understanding of the process and you have unanswered questions, you more than likely should look somewhere else. A good firm will explain each detail, answer your questions, and work with you to ensure your marketing plan is not only individualized to fit your needs, but to your satisfaction.

Ask to see references. With any business nowadays, reviews and references are ultra important in helping to make the right decision. By proving you got the job done successfully with similar businesses, potential clients will be more inclined to see you as the one can provide them with results.

One thing is for certain, all websites need to have a good SEO campaign. Our team at Windy City Strategies not only specializes in SEO and PPC campaigns, but we also offer web design and Internet marketing consulting. Contact us so we can help your business succeed and become a business leader in the ultra-competitive web marketplace.

5 Internet Marketing Trends for 2014

With another year in the history books, it is time to reflect upon the past year and look ahead to see what we can expect for 2014. The last year seemed to have had many hot trends like social media growth, an increase in use of mobile devices and tablets, and the increased importance of relevant content on a website. While I don’t expect to see any of those trends to go anywhere over the next year, I do expect to see content continue it’s reign as king.

Here are a few other web marketing trends to look out for:

1. Mobile is a must. Since the use of mobile devices is on the rise, it is essential for businesses, especially small businesses, to consider responsive web design. By ensuring your website is mobile-friendly, you are able to stay competitive and increase the potential to be found and seen by mobile users.

2. Niche sites are growing. Due to media giants like Facebook, Twitter, and Google+, websites will have a harder time being found organically. For this reason, niche sites are going to become more in demand, especially for smaller businesses looking to get connected to a more specific audience.

3. Write a blog. Blogging is a prime example of the use of relevant content and is an effective way to market your brand. Since blogging is becoming more popular, especially amongst smaller businesses, I think it is safe to say most businesses will have developed a blog by the end of 2014.

4. Get a Google+ account. Since the use of social media giant Facebook appears to be on the decline, other social media networks will be looking to take over. Google+ is a rapidly growing network that has added benefits, such as the search benefits that comes from using Google, that all businesses need to be taking advantage of.

5. Include videos on your website. In order to create a more meaningful relationship with your users, the use of educational videos is on the rise. By providing informational snippets, the consumer can better understand what you have to offer.

The way you market your brand is essential to your business. By hiring a professional Internet marketing firm, you can ensure that your users know your value all the while increasing your business’ profitability. Our team of Internet marketing professionals at Windy City Strategies will work with you to develop an individualized business plan that fits your needs, whether it be from search engine optimization to web design, we can help.

Importance of Blogging for Business

Business blogs are one of the top new trends in marketing tactics in order to drive more visibility to a business’ website. The use of this short-form content can help by providing opportunities for more traffic to your site, increasing your potential for business growth. Here are a few other reasons why your business should consider business blogging.

1. Blogs drive traffic. Not only do businesses that blog have more traffic to their website, but they generate more leads as well. By posting relevant information related to your business and inserting keywords, you are increasing the chances of being found on search engines. It is important to update our blog posts since this is an effective way to increase the opportunity for your page to show up in organic search engines.

2. Blogs are supported by social media. When you post a blog, you are able to share it on social media sites such as Twitter, Facebook, Google+, LinkedIn, etc.The advantage to this ability is the exposure that this allows for your company, in turn more marketing opportunities.

3. Blogs make you an industry expert. By posting relevant information, whether it be daily, weekly, or monthly, your followers and clients will view you as a go-to company when they need help or answers. By building this credibility, your clients will be more inclined to refer you to other potential customers.

4. Blogs contain inner linking. When a visitor is reading your blog, they are able to click on what’s called the inner links. With this ability, these visitors will be directed to the appropriate web page related to that topic, enabling them to visit your website directly, increasing your chances of converting them into customers.

5. Blogs are excellent marketing tools. Since blogs can be used to promote products, services, sales, and more, it is a very effective and easy marketing tool. By creating business blogs, you can not only generate buzz online, but encourage the development of the good ole’ word-of-mouth marketing tactic.

Whether you are wanting to add a new blog to your website or looking to give your blog an updated look, contact Windy City Strategies. Our team of professional content writers and bloggers will help to develop relevant content all based on your business’ needs in order to help you rank higher among your competitors.

What Can A Press Release Do For You

With all the technology and media surrounding us, we tend to forget about they way we used to tell the world the news we had to share. By writing a press release, companies can ensure your customers know when you have are offering new products or services or have special news or offers to share. Here a few other reasons why your company should be using a press release.

Benefits any type of business- The biggest benefit form a press release is being heard by as many people as possible. Big or small, any business will benefit from a press release. When a company makes the decision to send out a press release, it will get picked up by local and national news channels and by hundreds of search engines as well allowing for maximum exposure.

Become the expert- Over time, journalists may recognize your business as an industry expert and may be more inclined to give you more media coverage. In addition, by being an expert, your customers will rust your expertise and be more inclined to buy your products or services.

Improve your SEO- By using a professional Internet marketing firm, like Wind City Strategies, they can ensure that your press release includes feature links that will assist with press release rankings, search engine optimization, and increase your company’s visibility.

Increase your sales- Most times this is a marketing tactic used with smaller businesses on a budget, but by sending out a press release with some sort of offer or incentive can help draw in leads and build customer relationships, increasing your sales revenue.

Press releases have adapted to the times and are a valuable and resourceful way for businesses to gain exposure. Using an online press release is this a quick and easy way to build your brand’s awareness. For more information on creating a press release or for any other Internet marketing needs, contact Windy City Strategies.

The Benefits of Pay-Per-Click Advertising

Pay-Per-Click advertising, or paid search advertising, is a rapidly growing Internet marketing technique where sponsored links are purchased on search engine results pages (SERP), websites, content sites, or blogs. With pay-per-click, or PPC, a business will pay a fee depending on the amounts of clicks or views of their ads, which are displayed on search engine page results when a user types in a specific keyword or phrase into the search engine. There are many benefits to running a PPC campaign. Windy City Strategies specializes in PPC management and will work with you to determine if this advertising method fits your business’ needs.

Cost effective- Since you only pay when a user clicks on your ad, this method can easier to manage costs. Businesses can also determine a maximum daily allowance to help control costs as well.

Faster Results- Since PPC is not an organic search engine, although beneficial when used in conjunction, the ads can be launched at a much quicker pace, allowing for immediate results.

Custom Reporting and Tools- Since there is real-time tracking, will you receive custom monthly reports. A benefit of this report will allow you to see how paid search traffic is contributing to your online sales and leads. Additional tools, like Google Analytics, will also allow you to keep track of your conversions.

Targeting Your Audience- With PPC, businesses can target a particular audience or area. You can keep it local or go global, it’s your call.

Testing Capability- Not only will the current ad campaign be monitored to measure for keyword effectiveness, but new marketing opportunities will be tested as well.

With many pay-per-click options like Google, Yahoo, and Bing, Windy City Strategies can help to find the right option for your business’ needs. At Windy City Strategies, our objective is to increase your web traffic, page views, and the time spent on each page all the while increasing the return on your investment. Contact us to have our team of professional Internet marketers customize your search engine optimization or pay-per-click campaigns today.