Category Archives: SEO

How To Utilize The Most Appropriate Keywords For Your Website

If you are looking to have the most success this year, then perfecting your client base with keywords is the right way to go. The best course of action you should take is updating your keywords consistently for SEO titles/descriptions and advertisement campaign. Our team at Windy City Strategies wants your business to succeed with using the proper keywords, here are a few tips and tricks in order for you to accomplish this:

Compare your keywords:
A common mistake most business owners make when they decide to utilize keywords for their advertising campaign is to compare keywords against each other. The correct process is to gather a list of effective keywords and then compare each with the context of each individual word.

Use PPC: It is essential to know how your keywords are being viewed in search engines, this is why it is crucial to use some of your pay per click budget to test your keywords. To start this process off, use broader terms at first and check each and every word through PPC and begin to narrow it down to more specific keyword terms.

Maintain the websites:
Also known as whitelisting, you have control over the kinds of websites your advertisement campaign pops up on. It is important to ensure your advertisements are on the correct type of websites to ensure users are clicking on your site.

Target the correct audience:
Knowing your audience and targeting the correct type of users is important for your advertising campaign’s success. For instance, if you are a company that fixes computers, you most likely do not want children viewing your advertisement.

For further information on how you can find the most appropriate keywords or to get started on your advertising campaign, contact Windy City Strategies today.

How To Improve Your SEO For 2018

Are you a business owner that is looking to improve your traffic through online marketing platforms? If you have been trying to expand your online presence, then you more than likely know the basics surround Search Engine Optimization (SEO). SEO has been around for years, however, each year there are many new attributes that come with this marketing tool. We here at Windy City Strategies want your business to have all of the new and effective SEO techniques for 2018.

Redirects: If you are planning to have your site redesigned, then you may be concerned with the changes in your website’s structure along with file extensions. However, using a redirect will prevent your website from losing SEO credit that has been built up over time, turning your worry into happiness.

Length of Content: One of the most common misconceptions is that less content is better for your website and business. However, if your internal pages do not have enough content, search engines such as Google are going to pass over your website and rank you lower. This is why it is essential to find middle ground between too much content and not enough content.

AMP Pages: With 2018 technological advances, AMP pages have been created in order for mobile sites to load quicker. Instead of waiting around for all of the graphics and content to load, a user will now be able to view the website as soon as they click on it, making AMP pages a must for your marketing strategy.

Optimization of Graphics:
Do you ever have the problem where a website is taking a long period of time to load due to images loading? We’ve all had this problem before, however, you can start by preventing that from happening on your website by optimizing your graphics. This basically means you want to lower the file size of images and then adding in keywords that relate to the images, which will rank you higher in search engines.

Contact Forms:
Although you may already have contact forms included on your website, it is essential to note that they are one of the most important aspects in gaining potential customers. You want to ensure a user has the ability to click on the contact form on any internal page, this maximizing your sales and moving you up in search engines.

Navigation: It is important to have proper and organized navigation for your site. You do not want a user getting lost through your site as they will more than likely click off your website. Having a well-developed navigation bar and layout consistent through your site will keep clients on your site longer.

Sitemaps: There are two different types of sitemaps available with SEO for 2018. The first one is mainly for search engines where it guarantees search engines will not miss a page if navigation is disorganized throughout your site. The 2nd one is based around HTML sitemap where the user experience is increased and adapted to the best it can possibly be.

Link Building:
Having the ability to be linked from other sites is a very hard task to do and may take some time to accomplish. Ultimately, this will increase your website’s online traffic, ranking your site higher in search engines.

Feedback: As a business owner, your company generally gets feedback from customers who have purchased your products/services. This relates back to SEO because search engines are able to see those reviews and can see if you, the business owner, alter any products/services as a result of the feedback you received.

Consult with a professional: Having a high ranking SEO in search engines can be challenging at first, but once you consult with our team at Windy City Strategies, we will set up and manage your SEO to make your business more successful.

To learn more about how we can improve your SEO or to get started on your marketing campaign, contact Windy City Strategies today.

Have The Best Marketing Campaign Through Windy City Strategies

Are you a business owner that is looking to expand your company and increase your annual sales? Whatever type of marketing technique you are looking for, Windy City Strategies can perfect it. Our team is highly experienced in online marketing and we guarantee that your sales and online presence will increase with the help of Windy City Strategies. Here are a few different types of effective marketing techniques we perfect in:

Content Marketing: Whether it is a blog or keywords, content marketing is one of the more effective ways to increase your sales. Having a weekly blog will not only inform your customers of updates to your products or services, but will rank your website higher in search engines.

Pay Per Click Advertising:
If you are looking for a fast way to increase your traffic, then PPC advertising is for you. With our PPC advertising, you essentially pay a base amount every time a user clicks on your ad on search engines. This is a very proficient way to gain potential customers since you will be able to place your ad with certain keywords a user types in, making them your targeted audience.

Branding: While it may seem self-explanatory, having a solid brand for your business can actually change a lot. If you are a small business that does not have the budget to develop a brand, do not worry any longer because our team at Windy City Strategies will work with you in order to create a brand. Branding your business will increase your user presence on your website and will make potential customers remember your company.

For further information on how Windy City Strategies can give you the best marketing campaign you’ve ever had, contact us at Windy City Strategies today.

The Do’s and Don’ts of Search Engine Optimization

The ultimate purpose of SEO is to generate a fantastic user experience, as well as being compatible with search engines to increase the website’s traffic. Windy City Strategies is here to help you get a better understanding of how SEO can help your business.

What is the purpose of SEO?

Search Engine Optimization (SEO) is the process of communicating with search engines to promote your website. Going through search engines such as Google, Yahoo, and Bing will increase your online viewing, as well as being user friendly which is approved by these search engines.

Your website is filled with numerous things to be found via search engines, this can include the content you have in your website, keywords used, information architecture, content management system, infrastructure, and social media. If your website is missing any of these, it is not the absolute best it can be and it may be time to hire a professional web design company. The search engines are looking for what is appealing for the online viewer based on what they type into the search box.

What is needed to fulfill the expectations of SEO:

Search Engines are looking for websites that are relevant to what the user is searching for.

-Strong content with keywords used appropriately.
-How efficiently your site functions with opening up different links listed in your content.
-Social media present in your website
-Blogging will add fresh content to your website, increasing your online traffic
-Comparing your website to others based on the content you use.
-User friendliness is determined by how smoothly your website is to navigate.

There are several things that can harm you while creating your website’s content, here are a few things to avoid:

-Overusing keywords when it is not needed.
-Purchasing links
-Hard to navigate for users
-Too many clicks

For more information or questions on the purpose of SEO and how it can benefit your website, contact us at Windy City Strategies to improve your online traffic.

How A Marketing Campaign Is Effective For Your Business

Setting up an Internet marketing campaign is essential to every business plan because it can help you build customer relationships and awareness for your company. When implementing an effective marketing campaign, there are a few important factors that can increase potential customers and let your brand be known.

Having valuable content with relevant keywords and phrases on your website will make other businesses within your industry work harder to compete with what is on your site. Everyone’s end goal is to show up naturally on Google in the first spot.  To start achieving this goal, review the content on your site and make sure you are staying competitive with other businesses.

PPC & SEO Campaign :  A PPC or SEO campaign will allow your company to be found easily and increase your rankings in popular search engines. With a PPC plan in place, you can set your own budget to control your costs and see results immediately, unlike waiting for your organic search to show up. Certain SEO techniques can drive more traffic to your site, and help give your company better search results.

A successful marketing campaign will require you to separate yourself from your competition.  Think about what is unique about your company or why your customers should choose you over other brands.  Take information and use it to your advantage so people will remember you. Grabbing the attention of your viewers will make you stand out in the crowd.

Contact Windy City Strategies for more information about how you can get started with an Internet marketing campaign today.

 

 

Do You Have An Effective Content Marketing Strategy?

An effective content marketing strategy is an essential factor in delivering your business’s message to your customers. By developing a strong content marketing strategy, your ability to attract and retain the attention of your targeted audience will significantly increase, which will provide you with optimal end results, allowing for the success of your business.

 

Who Is Your Audience?

Your content marketing strategy must start with your targeted audience. By determining what you are selling and who you are selling your products or services to, you can have a better understanding, allowing your content to be relevant and effective. Also, you should consider things such as your customers’ demographics, their particular needs, as well as their online behavior. Our Internet marketing team can create content designed around both your business’s needs and your customers’.

What Kind of Content Is Your Audience Looking For?

It is important to consider the type of content your audience will be looking for. Do they prefer the use of videos or articles? It is important to ensure you are including relevant forms of content on your website, which will ultimately help drive traffic to your site. You can also use a variety of forms of content, especially when your targeted audience is composed of various types of buyer personas.

Do You Have A Blog?

One of the most popular content marketing strategies today is blogging. Blogging provides your business with the opportunity to not only create more index-able pages but also provide you with more credibility within the search engine rankings, increasing your ranking amongst your competitors.

In order for your business to be successful in today’s technological world, it is important that you implement an effective content marketing and Internet marketing campaign. For more information, or help developing your content marketing strategy, contact Windy City Strategies today.

Starting An Internet Marketing Campaign? Follow These Helpful Tips

An effective Internet marketing campaign plays a huge role in attracting potential clients to your website. This not only increases business and potential revenue for you, but it also enhances the branding and validity of your business’s products or services.

Starting an Internet marketing campaign may seem intimidating, however, our professional Internet marketers at Windy City Strategies have some helpful tips to help get you started:

Tip #1: Consult with an Internet marketing firm. Not only will they help you start an effective Internet marketing campaign, but they will also have the ability to implement a plan that is right for your specific business and needs.

Tip # 2: Understand the importance of SEO. Search engine optimization (SEO) is important in creating an effective Internet marketing campaign. By improving and promoting your website amongst search engines, you can better drive traffic to your website.

Tip #3: Create a blog. Blogs are a great way to not only interact with your current potential customers, but it also helps you to become an expert in your industry. Blogs are also beneficial in creating more pages for your website, which also helps you to be found easier amongst the search engines.

Tip #4: Write a press release. Another great way to gain exposure is through a press release. Online press releases about your business are also a great way to be found in the search engines. This is also helpful in announcing any news or partnerships that you may have.

Tip #5: Have a user-friendly website. By ensuring your visitors can access your website from any device, you can produce a positive and user-friendly experience, which will bring your customers and potential clients back to your website.

For more information on how we can help boost your business with our customized Internet marketing campaigns, contact us at Windy City Strategies today.

Why your Website Needs HTTPS

Ever since Google announced a couple years ago that the security of your website will affect its rankings on Google, there has been a huge push to get SSL (secured socket layer) on websites who previously used HTTP. If you are unaware of what HTTP (hypertext transfer protocol) does, here’s a brief summary: in essence, HTTP is the format in which all data is sent across the general internet (excluding the deep web, for obvious reasons). This format breaks apart the data being sent into small pieces called packets, which are then sent to many servers and computers until the information reaches the correct IP address.

This method of data transfer has been around for ages, nearly since the beginning of the internet. However, HTTP easily allows for a middle man, an attacker, to gain access to the data being sent. For obvious security reasons, most people don’t want their sensitive information to be looked at by anonymous third parties. This is where HTTPS and SSL come into play. SSL, as mentioned earlier, is the standard for setting up a strongly encrypted link between a web server and a web browser/computer.

In order to ensure the data is truly being sent through an SSL secured website, the website URL will display https://yourwebsite.com rather than http://yourwebsite.com. This additional layer of security creates a peace of mind for most users online.

Not only is Google cracking down on websites that have yet to get an SSL certificate, but so are payment authorization companies. Most websites will not be allowed to take credit card information – or any private information – unless the website is fully encrypted through the use of an SSL certificate.

If the vast majority of the previous information flew right over your head, here’s what you should take away: in order for your website to be ranked higher on Google, and therefore be seen by many more people, it is important to get an SSL certificate which will fully encrypt your website and reduce the risk of your website being hacked and your user’s information stolen. If you have any questions or would like to get a quote for the services you are looking for, feel free to contact us at Windy City Strategies, and we’ll promptly get back to you.

Why SEO Is Crucial to Your Business’s Success

The online presence of your website essentially determines the level of success for your business. Keeping this in mind, it is important you devote enough time and resources into enhancing your website’s SEO, or search engine optimization, to ensure everyone can see it.

Large search engines such as Google and Bing use very complex algorithms that are always changing to ensure no one company or organization is able to “crack the code” to find exactly what elements play into how the search results are ranked to increase their own ranking. So, without a sure-fire way of knowing what the search engines look for, it is important you diversify your website and its content to make your website better favored by search engines.

As you may already know, there are two main ways of arriving at websites on the internet: going directly to their URL (http://www.google.com/) or simply Googling it or using some other search engine to have an algorithm very quickly sort through the billions of websites to deliver sites closest to your initial input. Since there are very few people who know every website’s exact URL and never use a search engine, it is crucial that your website is highly ranked in search engines’ rankings. Through many studies, it has been shown that even if your website is displayed on the second page of Google ahead of thousands of competitors, only one search result away from the first page, there is only a less than 10 percent chance of the searcher seeing your result listed. This is clearly not ideal, and because of this, you should really begin to focus more on your website’s search engine optimization.

Here at Windy City Strategies, not only do we assist with all your advertising and pay per click needs, but we are also highly trained in search engine optimization. Our dynamic team of designers and consultants know which elements are important to increasing your website’s views, so feel free to call or contact us at any time.

Get Faster Results With Pay Per Click

A solid Internet marketing campaign plays an essential role in ensuring your business can be found when you are being searched for on the search engines. With there being a variety of options when it comes to search engine optimization, there really is one Internet marketing campaign that will give you the results you need…and as soon as possible.

What Is Pay Per Click?

Pay per click (PPC) advertising is an Internet marketing technique in which businesses place paid ads on the search engines, paying for them when a user clicks on it. When your ad is clicked on, the user will be automatically directed to your website. However, in order for this Internet marketing method to be effective, a pay per click campaign must be effectively managed and performed over a period of time.

Benefits Of Pay Per Click

There are a several reasons why you may want to consider using a pay per click campaign, including the following:

  • Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.
  • Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.
  • Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.
  • Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.
  • Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

It is important to know that building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services.

This is why it is important that you only hire an experienced Internet marketing and pay per click management firm, such as Windy City Strategies. For more information, contact us today.