Category Archives: Search Engine Optimization

How To Improve Your SEO For 2018

Are you a business owner that is looking to improve your traffic through online marketing platforms? If you have been trying to expand your online presence, then you more than likely know the basics surround Search Engine Optimization (SEO). SEO has been around for years, however, each year there are many new attributes that come with this marketing tool. We here at Windy City Strategies want your business to have all of the new and effective SEO techniques for 2018.

Redirects: If you are planning to have your site redesigned, then you may be concerned with the changes in your website’s structure along with file extensions. However, using a redirect will prevent your website from losing SEO credit that has been built up over time, turning your worry into happiness.

Length of Content: One of the most common misconceptions is that less content is better for your website and business. However, if your internal pages do not have enough content, search engines such as Google are going to pass over your website and rank you lower. This is why it is essential to find middle ground between too much content and not enough content.

AMP Pages: With 2018 technological advances, AMP pages have been created in order for mobile sites to load quicker. Instead of waiting around for all of the graphics and content to load, a user will now be able to view the website as soon as they click on it, making AMP pages a must for your marketing strategy.

Optimization of Graphics:
Do you ever have the problem where a website is taking a long period of time to load due to images loading? We’ve all had this problem before, however, you can start by preventing that from happening on your website by optimizing your graphics. This basically means you want to lower the file size of images and then adding in keywords that relate to the images, which will rank you higher in search engines.

Contact Forms:
Although you may already have contact forms included on your website, it is essential to note that they are one of the most important aspects in gaining potential customers. You want to ensure a user has the ability to click on the contact form on any internal page, this maximizing your sales and moving you up in search engines.

Navigation: It is important to have proper and organized navigation for your site. You do not want a user getting lost through your site as they will more than likely click off your website. Having a well-developed navigation bar and layout consistent through your site will keep clients on your site longer.

Sitemaps: There are two different types of sitemaps available with SEO for 2018. The first one is mainly for search engines where it guarantees search engines will not miss a page if navigation is disorganized throughout your site. The 2nd one is based around HTML sitemap where the user experience is increased and adapted to the best it can possibly be.

Link Building:
Having the ability to be linked from other sites is a very hard task to do and may take some time to accomplish. Ultimately, this will increase your website’s online traffic, ranking your site higher in search engines.

Feedback: As a business owner, your company generally gets feedback from customers who have purchased your products/services. This relates back to SEO because search engines are able to see those reviews and can see if you, the business owner, alter any products/services as a result of the feedback you received.

Consult with a professional: Having a high ranking SEO in search engines can be challenging at first, but once you consult with our team at Windy City Strategies, we will set up and manage your SEO to make your business more successful.

To learn more about how we can improve your SEO or to get started on your marketing campaign, contact Windy City Strategies today.

Have The Best Marketing Campaign Through Windy City Strategies

Are you a business owner that is looking to expand your company and increase your annual sales? Whatever type of marketing technique you are looking for, Windy City Strategies can perfect it. Our team is highly experienced in online marketing and we guarantee that your sales and online presence will increase with the help of Windy City Strategies. Here are a few different types of effective marketing techniques we perfect in:

Content Marketing: Whether it is a blog or keywords, content marketing is one of the more effective ways to increase your sales. Having a weekly blog will not only inform your customers of updates to your products or services, but will rank your website higher in search engines.

Pay Per Click Advertising:
If you are looking for a fast way to increase your traffic, then PPC advertising is for you. With our PPC advertising, you essentially pay a base amount every time a user clicks on your ad on search engines. This is a very proficient way to gain potential customers since you will be able to place your ad with certain keywords a user types in, making them your targeted audience.

Branding: While it may seem self-explanatory, having a solid brand for your business can actually change a lot. If you are a small business that does not have the budget to develop a brand, do not worry any longer because our team at Windy City Strategies will work with you in order to create a brand. Branding your business will increase your user presence on your website and will make potential customers remember your company.

For further information on how Windy City Strategies can give you the best marketing campaign you’ve ever had, contact us at Windy City Strategies today.

The Do’s and Don’ts of Search Engine Optimization

The ultimate purpose of SEO is to generate a fantastic user experience, as well as being compatible with search engines to increase the website’s traffic. Windy City Strategies is here to help you get a better understanding of how SEO can help your business.

What is the purpose of SEO?

Search Engine Optimization (SEO) is the process of communicating with search engines to promote your website. Going through search engines such as Google, Yahoo, and Bing will increase your online viewing, as well as being user friendly which is approved by these search engines.

Your website is filled with numerous things to be found via search engines, this can include the content you have in your website, keywords used, information architecture, content management system, infrastructure, and social media. If your website is missing any of these, it is not the absolute best it can be and it may be time to hire a professional web design company. The search engines are looking for what is appealing for the online viewer based on what they type into the search box.

What is needed to fulfill the expectations of SEO:

Search Engines are looking for websites that are relevant to what the user is searching for.

-Strong content with keywords used appropriately.
-How efficiently your site functions with opening up different links listed in your content.
-Social media present in your website
-Blogging will add fresh content to your website, increasing your online traffic
-Comparing your website to others based on the content you use.
-User friendliness is determined by how smoothly your website is to navigate.

There are several things that can harm you while creating your website’s content, here are a few things to avoid:

-Overusing keywords when it is not needed.
-Purchasing links
-Hard to navigate for users
-Too many clicks

For more information or questions on the purpose of SEO and how it can benefit your website, contact us at Windy City Strategies to improve your online traffic.

Do You Have An Effective Content Marketing Strategy?

An effective content marketing strategy is an essential factor in delivering your business’s message to your customers. By developing a strong content marketing strategy, your ability to attract and retain the attention of your targeted audience will significantly increase, which will provide you with optimal end results, allowing for the success of your business.

 

Who Is Your Audience?

Your content marketing strategy must start with your targeted audience. By determining what you are selling and who you are selling your products or services to, you can have a better understanding, allowing your content to be relevant and effective. Also, you should consider things such as your customers’ demographics, their particular needs, as well as their online behavior. Our Internet marketing team can create content designed around both your business’s needs and your customers’.

What Kind of Content Is Your Audience Looking For?

It is important to consider the type of content your audience will be looking for. Do they prefer the use of videos or articles? It is important to ensure you are including relevant forms of content on your website, which will ultimately help drive traffic to your site. You can also use a variety of forms of content, especially when your targeted audience is composed of various types of buyer personas.

Do You Have A Blog?

One of the most popular content marketing strategies today is blogging. Blogging provides your business with the opportunity to not only create more index-able pages but also provide you with more credibility within the search engine rankings, increasing your ranking amongst your competitors.

In order for your business to be successful in today’s technological world, it is important that you implement an effective content marketing and Internet marketing campaign. For more information, or help developing your content marketing strategy, contact Windy City Strategies today.

Creating An Award-Winning Website

When creating a website, web design has five key tenets: content, appearance, usability, standards compliance and feature functionality. An award-winning site must be easy to navigate through, no bugs, visually-stunning, seamless to use, and must be filled with information that is worth consuming. Follow the 4 secrets below if you want to have an award-winning website:

  • Using White Space To Your Advantage: When your audiences view your site, the website should be user-friendly and sophisticated. Utilizing white space throughout your site can highlight key elements and make the content pop. Having a simply-designed website that has plenty of white space will make your audience want to stay and explore.
  • User-Friendly Homepage & Navigation:  Make sure your products/services are accessible on the homepage and ensure the navigation bar is intuitive and conspicuous to use on both mobile and desktop platforms. The 3-second rule is one way to test your website and to see if it’s top notch! Make sure all text is clear and easy to understand. Only show a few quality graphics on each page and content that will catch your readers’ attention.
  • Having Customer Reviews / Offers & Promotions: When having an e-commerce site it’s wise to have a few positive reviews your customers have left for you. You could also have a few specials going on, and have coupons/ promotions posted to your site. This gives your readers that extra incentive to take things to the next step in wanting to purchase a product from you.
  • Responsive Design: Having a responsive design allows you to have content to be viewed on any screen; this includes both desktops and mobile devices.

If you have questions on how you can have an award winning website, give Windy City Strategies a call!

Starting An Internet Marketing Campaign? Follow These Helpful Tips

An effective Internet marketing campaign plays a huge role in attracting potential clients to your website. This not only increases business and potential revenue for you, but it also enhances the branding and validity of your business’s products or services.

Starting an Internet marketing campaign may seem intimidating, however, our professional Internet marketers at Windy City Strategies have some helpful tips to help get you started:

Tip #1: Consult with an Internet marketing firm. Not only will they help you start an effective Internet marketing campaign, but they will also have the ability to implement a plan that is right for your specific business and needs.

Tip # 2: Understand the importance of SEO. Search engine optimization (SEO) is important in creating an effective Internet marketing campaign. By improving and promoting your website amongst search engines, you can better drive traffic to your website.

Tip #3: Create a blog. Blogs are a great way to not only interact with your current potential customers, but it also helps you to become an expert in your industry. Blogs are also beneficial in creating more pages for your website, which also helps you to be found easier amongst the search engines.

Tip #4: Write a press release. Another great way to gain exposure is through a press release. Online press releases about your business are also a great way to be found in the search engines. This is also helpful in announcing any news or partnerships that you may have.

Tip #5: Have a user-friendly website. By ensuring your visitors can access your website from any device, you can produce a positive and user-friendly experience, which will bring your customers and potential clients back to your website.

For more information on how we can help boost your business with our customized Internet marketing campaigns, contact us at Windy City Strategies today.

Social Media and Your Small Business

Many small businesses are utilizing social media outlets these days in order to drive their traffic and increase their sales. If you have not yet considered joining the social media world for your marketing needs, you should consider doing so now.

Here are other ways social media can benefit your small business:

Social media allows for a greater business outreach: With social media platforms, such as Facebook, LinkedIn, and Twitter, you are better able to get your business out there to the world, reaching customers near and far, as opposed to just locally.

Social media can help to build your reputation: Not only is social media a good way to manage your online presence, but it is also the perfect opportunity to gain your customers’ trust and loyalty. By giving your business a social media presence, more customers will be inclined to trust your brand, as well as look to you over your competition, especially if they are not as socially present as you are.

Social media can help with customer support: By being available 24/7 with social media outlets, such as Facebook, you can assure your customers that they can reach you when necessary. However, it is critical that you address your customers’ posts and messages as soon as possible in order to maintain your customer service reputation.

Social media can sell your business: Not only can you better advertise your product or services by using social media, but you can also provide opportunities for your customers to purchase your products or services as well. This will provide a much more pleasurable experience for your customers, which will likely keep them coming back.

If you are interested in learning more about what Windy City Strategies can offer your business’s internet marketing strategy, then contact us today.

Is the Font You’re Using Affecting your Conversions?

I’ll bet it’s something you’ve never thought about but as much as we’re wishing it wasn’t true the answer is yes. Different types of fonts can and will have an effect on a number of conversions you see on your website.

Typography is a way to add personality and character through text, and to many people, it is considered an art form. The way you present the style, size, and color of a certain type of text can make the difference between a customer’s decision to stay on the site, leave it, or even purchase the products or services your company is offering. This is an important factor because it can dramatically increase or decrease your conversion rates just from something as simple as the text you decide to display.

The way you display your fonts to the viewer requires more than just a simple copy and paste. It is a proven fact that the human brain likes repetitive and similar layouts; the way that they understand information is understood better when texts, for example, are consistent. If the layout of your text is different on every page, the visitor on your site will most likely note the inconsistency and the discontent they felt rather than the types of products on display and their quality.

You want the content of what you are trying to say to match the mood, feeling or characteristic of the font you choose. If you are displaying information about a topic that is exciting (such as a special, sale, or promotion) you will not want to use a formal or serious font. Rather, the best-suited font would be one that illustrates the joy and specialness of the event. You want your font to correctly reflect the message that you are trying to portray and really sell your product or service.

Windy City Strategies is an Internet marketing company that provides pay per click, search engine optimization, and web design services. Our knowledgeable team can not only help you increase the conversions on your website but increase the number of people who visit it as well. Contact Windy City Strategies today to speak with a representative today!

Why your Website Needs HTTPS

Ever since Google announced a couple years ago that the security of your website will affect its rankings on Google, there has been a huge push to get SSL (secured socket layer) on websites who previously used HTTP. If you are unaware of what HTTP (hypertext transfer protocol) does, here’s a brief summary: in essence, HTTP is the format in which all data is sent across the general internet (excluding the deep web, for obvious reasons). This format breaks apart the data being sent into small pieces called packets, which are then sent to many servers and computers until the information reaches the correct IP address.

This method of data transfer has been around for ages, nearly since the beginning of the internet. However, HTTP easily allows for a middle man, an attacker, to gain access to the data being sent. For obvious security reasons, most people don’t want their sensitive information to be looked at by anonymous third parties. This is where HTTPS and SSL come into play. SSL, as mentioned earlier, is the standard for setting up a strongly encrypted link between a web server and a web browser/computer.

In order to ensure the data is truly being sent through an SSL secured website, the website URL will display https://yourwebsite.com rather than http://yourwebsite.com. This additional layer of security creates a peace of mind for most users online.

Not only is Google cracking down on websites that have yet to get an SSL certificate, but so are payment authorization companies. Most websites will not be allowed to take credit card information – or any private information – unless the website is fully encrypted through the use of an SSL certificate.

If the vast majority of the previous information flew right over your head, here’s what you should take away: in order for your website to be ranked higher on Google, and therefore be seen by many more people, it is important to get an SSL certificate which will fully encrypt your website and reduce the risk of your website being hacked and your user’s information stolen. If you have any questions or would like to get a quote for the services you are looking for, feel free to contact us at Windy City Strategies, and we’ll promptly get back to you.

Why SEO Is Crucial to Your Business’s Success

The online presence of your website essentially determines the level of success for your business. Keeping this in mind, it is important you devote enough time and resources into enhancing your website’s SEO, or search engine optimization, to ensure everyone can see it.

Large search engines such as Google and Bing use very complex algorithms that are always changing to ensure no one company or organization is able to “crack the code” to find exactly what elements play into how the search results are ranked to increase their own ranking. So, without a sure-fire way of knowing what the search engines look for, it is important you diversify your website and its content to make your website better favored by search engines.

As you may already know, there are two main ways of arriving at websites on the internet: going directly to their URL (http://www.google.com/) or simply Googling it or using some other search engine to have an algorithm very quickly sort through the billions of websites to deliver sites closest to your initial input. Since there are very few people who know every website’s exact URL and never use a search engine, it is crucial that your website is highly ranked in search engines’ rankings. Through many studies, it has been shown that even if your website is displayed on the second page of Google ahead of thousands of competitors, only one search result away from the first page, there is only a less than 10 percent chance of the searcher seeing your result listed. This is clearly not ideal, and because of this, you should really begin to focus more on your website’s search engine optimization.

Here at Windy City Strategies, not only do we assist with all your advertising and pay per click needs, but we are also highly trained in search engine optimization. Our dynamic team of designers and consultants know which elements are important to increasing your website’s views, so feel free to call or contact us at any time.