Category Archives: Optimization

How To Utilize The Most Appropriate Keywords For Your Website

If you are looking to have the most success this year, then perfecting your client base with keywords is the right way to go. The best course of action you should take is updating your keywords consistently for SEO titles/descriptions and advertisement campaign. Our team at Windy City Strategies wants your business to succeed with using the proper keywords, here are a few tips and tricks in order for you to accomplish this:

Compare your keywords:
A common mistake most business owners make when they decide to utilize keywords for their advertising campaign is to compare keywords against each other. The correct process is to gather a list of effective keywords and then compare each with the context of each individual word.

Use PPC: It is essential to know how your keywords are being viewed in search engines, this is why it is crucial to use some of your pay per click budget to test your keywords. To start this process off, use broader terms at first and check each and every word through PPC and begin to narrow it down to more specific keyword terms.

Maintain the websites:
Also known as whitelisting, you have control over the kinds of websites your advertisement campaign pops up on. It is important to ensure your advertisements are on the correct type of websites to ensure users are clicking on your site.

Target the correct audience:
Knowing your audience and targeting the correct type of users is important for your advertising campaign’s success. For instance, if you are a company that fixes computers, you most likely do not want children viewing your advertisement.

For further information on how you can find the most appropriate keywords or to get started on your advertising campaign, contact Windy City Strategies today.

How To Improve Your SEO For 2018

Are you a business owner that is looking to improve your traffic through online marketing platforms? If you have been trying to expand your online presence, then you more than likely know the basics surround Search Engine Optimization (SEO). SEO has been around for years, however, each year there are many new attributes that come with this marketing tool. We here at Windy City Strategies want your business to have all of the new and effective SEO techniques for 2018.

Redirects: If you are planning to have your site redesigned, then you may be concerned with the changes in your website’s structure along with file extensions. However, using a redirect will prevent your website from losing SEO credit that has been built up over time, turning your worry into happiness.

Length of Content: One of the most common misconceptions is that less content is better for your website and business. However, if your internal pages do not have enough content, search engines such as Google are going to pass over your website and rank you lower. This is why it is essential to find middle ground between too much content and not enough content.

AMP Pages: With 2018 technological advances, AMP pages have been created in order for mobile sites to load quicker. Instead of waiting around for all of the graphics and content to load, a user will now be able to view the website as soon as they click on it, making AMP pages a must for your marketing strategy.

Optimization of Graphics:
Do you ever have the problem where a website is taking a long period of time to load due to images loading? We’ve all had this problem before, however, you can start by preventing that from happening on your website by optimizing your graphics. This basically means you want to lower the file size of images and then adding in keywords that relate to the images, which will rank you higher in search engines.

Contact Forms:
Although you may already have contact forms included on your website, it is essential to note that they are one of the most important aspects in gaining potential customers. You want to ensure a user has the ability to click on the contact form on any internal page, this maximizing your sales and moving you up in search engines.

Navigation: It is important to have proper and organized navigation for your site. You do not want a user getting lost through your site as they will more than likely click off your website. Having a well-developed navigation bar and layout consistent through your site will keep clients on your site longer.

Sitemaps: There are two different types of sitemaps available with SEO for 2018. The first one is mainly for search engines where it guarantees search engines will not miss a page if navigation is disorganized throughout your site. The 2nd one is based around HTML sitemap where the user experience is increased and adapted to the best it can possibly be.

Link Building:
Having the ability to be linked from other sites is a very hard task to do and may take some time to accomplish. Ultimately, this will increase your website’s online traffic, ranking your site higher in search engines.

Feedback: As a business owner, your company generally gets feedback from customers who have purchased your products/services. This relates back to SEO because search engines are able to see those reviews and can see if you, the business owner, alter any products/services as a result of the feedback you received.

Consult with a professional: Having a high ranking SEO in search engines can be challenging at first, but once you consult with our team at Windy City Strategies, we will set up and manage your SEO to make your business more successful.

To learn more about how we can improve your SEO or to get started on your marketing campaign, contact Windy City Strategies today.

The Do’s and Don’ts of Search Engine Optimization

The ultimate purpose of SEO is to generate a fantastic user experience, as well as being compatible with search engines to increase the website’s traffic. Windy City Strategies is here to help you get a better understanding of how SEO can help your business.

What is the purpose of SEO?

Search Engine Optimization (SEO) is the process of communicating with search engines to promote your website. Going through search engines such as Google, Yahoo, and Bing will increase your online viewing, as well as being user friendly which is approved by these search engines.

Your website is filled with numerous things to be found via search engines, this can include the content you have in your website, keywords used, information architecture, content management system, infrastructure, and social media. If your website is missing any of these, it is not the absolute best it can be and it may be time to hire a professional web design company. The search engines are looking for what is appealing for the online viewer based on what they type into the search box.

What is needed to fulfill the expectations of SEO:

Search Engines are looking for websites that are relevant to what the user is searching for.

-Strong content with keywords used appropriately.
-How efficiently your site functions with opening up different links listed in your content.
-Social media present in your website
-Blogging will add fresh content to your website, increasing your online traffic
-Comparing your website to others based on the content you use.
-User friendliness is determined by how smoothly your website is to navigate.

There are several things that can harm you while creating your website’s content, here are a few things to avoid:

-Overusing keywords when it is not needed.
-Purchasing links
-Hard to navigate for users
-Too many clicks

For more information or questions on the purpose of SEO and how it can benefit your website, contact us at Windy City Strategies to improve your online traffic.

How Efficient Is Your Ad-Targeting?

The best way to get your business name out on the internet is through direct ad-targeting; it is imperative that you push your services and products towards the correct audience, however, it is very common for your ads to be targeted toward the wrong people.

To ensure your business is not wasting money trying to attract the wrong clients, you should take several steps to better target your advertisements.

  • Keywords: Nearly all advertisement agencies enter keywords into a complex algorithm to identify which websites your ads should be posted on. The keywords you submit are the MOST important part of your ad-targeting campaign, a detail that cannot be stressed enough. You must evaluate what your business is, what services or products you are trying to sell, and whether or not your pricing is appropriate for the audiences you are targeting.
  • Advertisement Efficiency: If you use a service such as Google’s Adsense, then you have access to a wide array of unique tools to better target your advertisements. One of the most important tools focuses on the efficiency of your campaign: the number of people clicking on your ads versus the number of people not clicking or viewing your ads. This number is the best way to determine whether your ad-targeting is working or not and should be looked at on a daily or weekly basis.
  • Whitelisted Websites: Finally, it is crucial to your business’ advertisements’ success that they are being displayed on the proper websites. If you are a technology company, it is unlikely you would want any of your ads being displayed on a website promoting the Amish way of life, it’s that simple. You must ensure your advertisements are being displayed on appropriate sites for your goals to be met.

If you or your business have any questions, be sure to contact us to begin your business’ successful future.

Looking To Hire An SEO Agency?

Search engine optimization, or often referred to as SEO, is the process of improving and promoting your website within the major search engines, such as Google, Yahoo and Bing, increasing your visibility online, and bringing traffic to your website.

And with SEO of being of utmost importance to your business, finding a quality SEO agency can be perilous. From things like budget, to timeframe, to your specific needs, there are many things to consider when choosing the right SEO agency.

To make finding the right SEO agency easier for you, the professionals at Windy City Strategies suggests the following steps to ease your business’s search while looking to hire an SEO agency:

Determine your needs. From content marketing, to internal and external links, to the way your website is coded, there are many SEO strategies that can help your business succeed. This is why it is critical to understand your business’s needs before choosing the right SEO agency. And if you do not know what your business needs when it comes to SEO, be sure to consult with the agency, who can help to determine what will be most effective for you.

Determine your budget. Be upfront with your SEO agency, letting them know what your business’s budget is, as well as any basic and essential industry information. It is critical that you know what your business can afford, determining what each agency can do with your budget before making a decision.

Review your choices. From other business owners, to fellow industry people, to other reputable industry leaders online, be sure to use your resources before making a decision. With a plethora of SEO agencies around, it can be helpful to determine what their worth is by reading reviews, understanding their mission and successes, as well as seeing how they interact with the public. Also, don’t be afraid to ask for referrals and references, which can be extremely helpful in making your decision, especially if you are having a hard time narrowing agencies down.

A good SEO agency has all the tools necessary to help your business succeed. For more information on how Windy City Strategies can help you, contact us today!

Rank Effectively With Your Keywords

Keywords play an essential role in ensuring your website is successful, especially since they are not only an effective way to drive targeted web traffic to your business, but also because they are free marketing for your business.

It is important to know, however, that using keywords on your website needs to be done appropriately, only using meaningful keywords. In order to help, we want to share with you what you need to do in order to rank effectively with your keywords, as well as what keywords work best.

What Is A Keyword?

Keywords are the words and phrases that Internet users will type into a search engine, such as Google, Bing, and Yahoo in order to find the specific website they are looking for.

What Keywords Work Best?

While there are many keywords that will get hundreds of thousands of unique searches a day, there are others that do not get as many. It is important to keep in mind that many of the more high traffic keywords are very competitive, since many businesses are trying to get referrals and traffic from users when they search for those keywords, so coming up with a keyword that is not only relevant to your business, but effective as well is imperative.

Once you have researched keywords for your business, you will want a course of action for implementing those keywords on your website. The best way to do this would be to create pages on your website that target those specific keywords, providing relevant information to online searchers about what they are looking for, which in turn will make you easier to find amongst the search engines.

For more information about search engine optimization and help ensuring your website can be found amongst the search engines, consult with the professionals at Windy City Strategies today.

What You Must Know About SEO

Understanding SEO

Search engine optimization (SEO) is essential in creating a seamless user experience, better allowing you the ability to communicate to the search engines such as Google, Yahoo, and Bing.

From the way your website is coded, to your website’s navigation structure, to internal and external links, to the keywords you use in your content, the search engines want to make sure they can refer users to your website.

What Not To Do With SEO

Performing shady tactics when it comes to SEO will hurt you, especially since search engines only have so much available data storage. Thats why it is important to understand what not to do when you SEO.

  • Avoid keyword stuffing, avoiding using too many keywords on your pages.
  • Avoid purchasing links, as these are not helpful in any way.
  • Ensure flawless user experience, since poor ones will deter your users from returning.
  • Avoid too many ads, as these make it difficult for people to find the content they are looking for.

How Social Media Helps With SEO

Multi-channel optimizations like Facebook, Twitter, LinkedIn, Pinterest, your email, as well as other offline sites, can all play a role in an effective SEO campaign. Being consistent with keyword phrases within those platforms will help your branding effort, as well as train users to the certain phrases that are used to optimize your website.

Consult With an SEO Professional

Since SEO has many different aspects in order for it to work at its full potential, it is important to work with a professional SEO company. They can help you better understand how an SEO campaign can help you, as well as determine any other Internet marketing techniques that can help to promote your business’s website.

Windy City Strategies specializes in search engine optimization, pay per click advertising, as well as website design for businesses big and small. Contact us today to get started on a customized Internet marketing plan for your business!

Stay One Step Ahead With These Internet Marketing Tips

The Internet Marketing world can be very competitive. This is why Windy City Strategies wants to help you stay one step ahead of the game with the following helpful tips:

Optimize your content. One of the best ways to draw people to your website, establishing authority, is simply by writing valuable and optimized content. This content typically consists of relevant information to your particular business, providing insight or entertainment to your targeted audience. This will not only allow your company to build a rapport with your clients and potential customers, but develop a loyal following as well.

Implement social media. It has been a common practice for many companies to draw in clientele through social networks like Google+, Facebook, Twitter and LinkedIn. These social media outlets allow businesses to engage with their audience, providing helpful tips, offers, and information.

Be mobile friendly. Smartphones and tablets are everywhere these days, which means it is essential for your business to be optimized, especially when you want your business to rank higher on the search engines. By ensuring your website is designed to display well on mobile devices, you can capture your audience as quickly as possible, driving new business leads and sales.

 

Windy City Strategies is an industry leader in Internet marketing solutions. For more information or a free consultation, contact us today.

Understanding The Purpose of SEO

The purpose of SEO is to create a great seamless user experience and be able to communicate to the search engines. Windy City Strategies wants to help you better understand the purpose of SEO and how it can help your website.

What is SEO?

Search engine optimization (SEO) is the process of improving and promoting your website on search engines such as Google, Yahoo and Bing, increasing the traffic to your website, and ensuring your website is structured in a way that the search engines understand and approve, all the while still making sure your website is user friendly.

Think of your website like a cake, it holds all the content, information architecture, content management system, and Infrastructure, as well as all the links, SEM, and Social Media. Without your links, paid search, or social media, you have no icing for the cake. Your content, information architecture, content management system and infrastructure acts as the sugar and without those important factors, your cake will have no taste and will be boring.

What Search Engines Are Looking For

Search engines want to make sure they can refer users to your website and content that is more relevant to what they are looking for.

  • Content is being determined by the theme and text on a page that is given and the titles and descriptions.
  • Performance is how fast your site is and if it works effectively
  • Authority is how good enough your content is on your site and do other sites use your website as a reference.
  • User experience is how your site looks, and how easy it is to navigate through.

However, if you try to trick the search engines, you are only going to hurt yourself in the long run. Here is what they are not looking for:

  • Keyword stuffing, or overusing keywords on your pages
  • Avoid purchasing links, since they will get you no where in SEO
  • Poor user experience will make users turn away quick

For more information about search engine optimization, or for a solution for your business’s specific needs, contact Windy City Strategies today.