Category Archives: medical marketing

Drive More Traffic To Your Site With Pay Per Click

Pay per click marketing (PPC) has become one of the most popular forms of online marketing. With these paid keyword search campaigns, when a user clicks on your business’ ad, and is directed to the business’ website, the advertiser will pay a fee each time the ad is clicked.

However, with a good PPC campaign, it is imperative that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site.

By doing the following, you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

It is critical to stay on top of managing your PPC campaign, which will also help to ensure you are staying a step ahead of your competition. In order to properly do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies. Contact Windy City Strategies today to get started on an Internet marketing campaign to help improve your business.


Having An E-Brochure For Your Medical Practice

Take your medical practice to the next level; create an online brochure for your users. With this e-brochure, you are able to email it, post a link to your website or any other social media sites that you have promoted your business on.

This e-brochure can be linked to a custom web button on your page, anyone can click on it, and it will open up in a browser window. This e-brochure is user friendly, printable and easily modifiable. It is fast loading, secure, and has rich media with images, links and content. It is fast and easy to look at within seconds of opening it.

This is will help dramatically reduce the expenses and help save on printing costs and shipping, by sending a digital brochure will save you money. Most people now a day’s prefer to have an online copy of brochures, it is more and they do not have to wait around for the mail to come.

You can make changes to your brochure at any time, and then re-upload it to your site. The more you keep your information up-to-date with no downtime; your business will start to grow. The more you change images and text, it can attract more users.

For more information, contact Windy City Strategies.

Build hospital

Predictions On SEO And Medical Websites

Staying ahead of changes that happen in the world of online marketing is a large part of success, when working with medical practices and plastic surgeons. Many practices have fallen over 18 months to Google’s major algorithm updates. Plastic Surgeons websites have jumped up in rankings, which for the other competitor’s sites are penalized. Having top-notch content for your medical professional’s sites is very important.

Having A Non Responsive Medical Site

Google has tested results for mobile users, and studies show that mobile visitors are likely to revisit mobile-friendly sites. Sixty seven percent of users are more likely to buy from a mobile friendly experience and then about sixty one percent are likely to leave a site that is not mobile friendly. If you are, a plastic surgery websites does not respond very well you will lose your ranking and patients.

Brand Mentions Across Social Media 

The quality of links will continue to grow every day, if you do not know what link building is, here are a few things you l should about the different channels.

#1. Many people go out to contact link builders, most companies have website overseas, and these sites have tens of thousands of websites. Most sites are related to gambling or other non-related topics that do not even go with a plastic surgeon.

#2. Produce top-notch content for you medical and do your best to make it published all over. The more popular your practice is the more it has going to be on Google.

For more information about predictions on SEO and medical websites, contact  Windy City Strategies. 


Patients Demanding To Hear From Their Providers

Patients all over are getting frustrated when their doctor doesn’t answer them. Studies have shown from the Health Data Management, a number of patients are emailing directly to their physicians and those have tripled. Research also shows that 93 percent of respondents would prefer to have email communications with their doctors and only a quarter of them respond.

Their is a new option now for patients and doctors to communicate better with one another. Their is an online portal that provides a easy access for patients. Its another type of communication without giving headaches and having unhappy people. This keeps the patients happy and healthy. Portals have increased the satisfaction, health and has reduced phone tags and emails.

No more having an email, call to get the answers you need, or looking at the frequently asked questions and answer. Practices are now able to send test results to the portal. If patients don’t know how to register educate them and have them take advantage of these new services that are available for them. Practices should explain benefits and provide instructions on how to use it, and it will pay off.

For more information contact Windy City Strategies.

Build hospital

Targeting Demographics For Your Medical Marketing

Define Display Advertising? Display advertisements are banner ads that can appear throughout websites. When going to new sites or your favorite you see advertisements placed all over on the page. Which is called remarketing advertisements.

Here are a few target display ads for certain audiences:

Website Content: Say you’re reading an article about dental equipment. The advertising software will then place ads from websites to sell just dental equipment on that particular page.

Geographic Location:  You can put ads on a geographic location, that can target an area near your practice.

Gender: Data is taken upon the gender of the user and everything appeals more to males than to women. For example, if you go to a site that shows how to take apart an engine the ads on that site well be directed towards men.

Medical marketing and display advertisements once you combined them into one, you can set-up a target demographic. Doing this you will limit the ads that can be shown, and it’s important to make sure clicks don’t get wasted, (because you pay for every time that someone clicks on that link or page.)

For more information about how to target your medical marketing practice, contact Windy City Strategies. 

Overlooked Components On A Medical Website

All medical websites should include a home page, service page, treatment, directions and parking, contact forms and educational history. Most practices understand that those main pages are very important to have. Here are a few things to check off when creating your site.

1) New Patient

On your medical website, it contains a new patient form for them to fill out before they can come to into your office. It’s also best to include a fact sheet on some commonly asked questions.

2) Having information in all languages

Not everyone can speak English, in your common area. Make a note that you have other files for those who speak another language, so they don’t feel left out.

3) Web Portal Login and Prescription Refill

A link should be provided for patients that want to log into your site. Including information about prescription refill policies.

4) Health Insurance

Listing all Health insurance companies on your medical site that you include. This is also a great way for users to get an idea on what other companies have to offer as far as, payment plans, fees, and billing. Less phones calls about it all the better.

5) After Hours

If it’s an emergency, or a medical call post your information on your site, so your patients are able to reach you at all times.

For more information contact Windy City Strategies, we can help you insure that your site will be user friendly and make sure your site is up to date on the latest information.

Benefits Of Email Marketing

To ensure success with your business, a good way to market your company would be known as email marketing. Here are some benefits that you can use through email marketing to patients.

1. Maintaining Awareness

With email marketing, you are able to create a brand name awareness, about your medical practice. Having this will increase the likelihood that your practice will be the first one that email recipients will turn to when they need your service.

2. Customer Loyalty

Starting out your message with an “I care” will be a great way to promote your marketing campaign. Let them known your concern for them will extend beyond the appointment. If you show appreciation they will be coming back to you.

3. Referrals

One part of having an email marketing would be to included a “Send to a friend” button. You are able to share the information to others as a result in getting new clients. Having this feature and explaining different options about what you have to offer, gives yourself a good lead if patients refer them to you or vise verse.

4. Keeping You Ahead

You are always going to have competition no matter where you go. If you have a email marketing you are already ahead of the game and ready to go.


To learn more about benefits of email marketing contact Windy City Strategies for more information.

How To Build Your Reputation in 30 Seconds

Every doctor needs a personal brand and that is shaped by the message that is crafted and presented. Five key things to add to your reputation-builder, which would be to build a positive image, connects you with people quickly, and share values. Benefit and have some opportunities and of course having referrals.

How to sell yourself without self-promoting

1. Why should someone care? 

Having all communicating value, benefit or resource to the audience. You want to understand their needs and wants. They want to know what’s meaningful to them and what they can benefit out of it.

2. Why are you better and different from the rest?

Providing why you are different from the rest and when you provide a more better explanation you can sell yourself off pretty quick to grab their attention. What’s your sales proposition?

3. Language

When using your words you want things to be engaging, clear, strong and memorable. Make sure things are in order and able to follow through clear to make sure the reader understands what you are saying.

4. Focus

Stick to one primary idea, don’t go all over the place. It tends to lead to a misunderstanding and a lot of questions.

5. Practice

Practice makes perfect but nobody is prefect at anything. Test, revise and practice.


Giving the time and effort to create, practice and present your message spontaneously it will make the lasting impression on somebody. Be clear, concise and memorable on the message you are trying to give.

For more information about how to build your reputation up contact Windy City Strategies.

How To Promote And Market Your Medical Practice

Worried about not having enough patients? Or nightmares that recur because you fear that one day you’ll walk in to the office and schedule will be bare? Or are you a new clinic struggling to boost up your daily routine? Here is how to promote and market your medical practice.

  1. Professional website and a well written blog are number one best to have for your Medical Practice. Along with having an active Facebook and Twitter account to handle your business. Social Media is a big strategy to have, if you post things to your Facebook or on google at least 10 posts per week you aim high for all the amounts you post to Twitter.

  2. Be as active in your community as possible. Go to the county fairs and sporting events to present your clinic and show you business off. Make it a fun time and get customers to interact.

  3. Donate to charity for physical or cosmetic service.

  4. Invite the whole community for an open house, serve them with refreshments and raffles/prizes.

  5. Make yourself available to local and national news centers and alost online and print publications to comment on current health problems. Become the expert.

  6. Increasing the satisfaction of customer service from H.E.A.R.T

  7. Sending a thank you card to patients that are new to your office.

  8. Send out emails to remind them on their annual check ups.

  9. Give out care packages to patients that come into your office so they have all information about your business.

  10. Get involved with the local chamber and host lunch to learn about the local.


For more information about how to promote your medical practice, contact Windy City Strategies 

How To Use Facebook To Promote Your Medical Practice

Facebook provides a fantastic opportunity in connecting and providing value to local community members who could be potential clients in the near future. Now a days everyone is on Facebook, and when patients are asked “How did you hear about us?” They would typically say on Facebook or someone referred them to you. Here are 3 ways to help promote your medical practice.

Story Time

Facebook Pages require content. What better content than to tell a story about your medical practice? Featuring  your employees and giving a brief description about what they do. Write about some local events or health news to help promote. By posting sources and news about other health and events people will start to come to you for medical assistance as well.

Talking To Your Fans

Potential clients want to know what goes on with your medical practice and the office. Give them updates on things like when the office will be close? Any vacations coming up? Or even if your closed for the holidays. Don’t let them hang and wait around for an answer. You could have the chance at losing a potential client. Communication with your fans is very important to do, they can see how reliable you are and you are their to answer any kind of questions.

How To Engage Other Pages

Being in the medical field, it makes sense to start having some pages that you “like” to build up a referral network that can benefit everyone involved. When having a good referral network it gives your medical practice a better chance at getting more patients. For example the Farmer’s market would be a great page to “like” because they would be a solid resource for a healthy diet. Along with Everyday Health, it’s a page that explains health and wellness.

For more information about how to promote your medical practice contact Windy City Strategies