Category Archives: Marketing

The Do’s and Don’ts of Search Engine Optimization

The ultimate purpose of SEO is to generate a fantastic user experience, as well as being compatible with search engines to increase the website’s traffic. Windy City Strategies is here to help you get a better understanding of how SEO can help your business.

What is the purpose of SEO?

Search Engine Optimization (SEO) is the process of communicating with search engines to promote your website. Going through search engines such as Google, Yahoo, and Bing will increase your online viewing, as well as being user friendly which is approved by these search engines.

Your website is filled with numerous things to be found via search engines, this can include the content you have in your website, keywords used, information architecture, content management system, infrastructure, and social media. If your website is missing any of these, it is not the absolute best it can be and it may be time to hire a professional web design company. The search engines are looking for what is appealing for the online viewer based on what they type into the search box.

What is needed to fulfill the expectations of SEO:

Search Engines are looking for websites that are relevant to what the user is searching for.

-Strong content with keywords used appropriately.
-How efficiently your site functions with opening up different links listed in your content.
-Social media present in your website
-Blogging will add fresh content to your website, increasing your online traffic
-Comparing your website to others based on the content you use.
-User friendliness is determined by how smoothly your website is to navigate.

There are several things that can harm you while creating your website’s content, here are a few things to avoid:

-Overusing keywords when it is not needed.
-Purchasing links
-Hard to navigate for users
-Too many clicks

For more information or questions on the purpose of SEO and how it can benefit your website, contact us at Windy City Strategies to improve your online traffic.

Is Your Website Outdated? Tips To Freshen Up

Has your website receives less traffic lately? Have your online sales decreased over time? If you answer yes to any of these questions, it is time to update your website. We here at Windy City Strategies are here to help you freshen up your website with the latest advances to guarantee you have the most efficient and user-friendly website.

Do you have a user-friendly website?
It is essential to have a user-friendly website available for all platforms and devices. If your website achieves this, you will have a better chance of gaining more customers visiting your website. If your website fails to complete this, it is time to start updating this to establish a responsive connection to all devices.

Does your website receive substantial amounts of viewers? You need to grab the audience’s attention when they first click on your website. Does your site have quick and effective facts, as well as graphics and easy navigation? If your website does not have any of these, then it may be time to have a professional web design company to perfect your online platform.

Do you have more information than you need? Does your website have too much information in it? This can include too many paragraphs or graphics and not enough straight to the point facts. Users are not going to read paragraphs, they want quick and hard facts for them to learn the knowledge of your brand in a short amount of time.

Is your website closely similar to competitors? If your website is closely related to your competitors, users viewing your site will not remember your specific brand and could possibly confuse your business with a competitor. It is important to ensure your brand has something different and better to offer compared to the competitors. This will make your business stand out, as well as make you more memorable.

For more information on how to freshen up your website, contact Windy City Strategies for the best services in web design and Internet marketing

Marketing Your Business Online: Tips For Success

It is the 21st Century and you want your business to be known, the best way to do this is to market online. Many brands are well-known through the process of marketing by using the Internet. Windy City Strategies is here to give you the best tips to stay ahead of competing brands.

Know your brand: To ensure you get your message across to your audience, you want to tell who you are and what you do that is better than the competing brands. Make clear of what sets you apart from the competition.

Market your business online: It is crucial to have a user friendly online platform such as social media accounts and blogging. Increasing your online presence is essential to better your brand, such as using an Internet marketing company for services including SEO management. This will ensure you have the best marketing campaign to further your business.

Personalize your content: In order to get more online presence for your company, it is important to establish a connection to the audience. Personalizing your content, such as in blogs, will draw your audience into what you are trying to sell and how it will benefit the customer.

Utilize professionals:
An effective way to save time and benefit your brand is to consult with an Internet marketing company. This will guarantee your online marketing campaign is at the top and you are ahead of your competitors.

In order for your brand to be more well-known, it is important to use the tips above to achieve success. For more information on how to market your brand online, contact us today at Windy City Strategies.

How to Have the Most Successful Blog

Internet marketing has been an arising and successful way to promote your business. To a further extent, keeping a blog updated with new information is an effective way to advance your brand. To ensure your blog is the best it can be, Windy City Strategies has some helpful tips for you.

 

Keep your blogs consistent – Ensure your blog information is up to date with the best content. Writing a blog a week for your website will boost your brand online as well as keep your customers updated with fresh information.

 

Produce links – Utilizing links within your blog’s content will make it easier for customers to find you through the search engine. In addition, it gives you the choice to send the reader back to the home page of your company’s website.

 

Generate pages – If you are posting blogs on a weekly basis, this means that you are creating another page to your website every week. This will rank your brand higher in search engines.

 

Have various types of information –  Having different types of information throughout your blogs is an important factor to keep your customer interested. Connecting back to your company’s service is the big idea, this will increase online visibility.

 

Establish a connection to your clients – A skill in adapting your blogs is to make sure they appear personalized. Creating a connection between the company and the customer is an important element, the reader will see there is a side to the company that is just not for promoting their business.

 

All of these tips are vital to have an effective blog, this will make your brand more well-known. Contact Windy City Strategies today for more information on how to have the most successful blog.

Starting An Email Marketing Campaign

A great way to ensure success with your company is known as email marketing. Take a look at these benefits below, that you can use during your email marketing.

Brand Name Awareness – Email Marketing will increase the likelihood of clients reaching out to you when they need your services. Create a brand name awareness, so they know to go to you vs your competitor.

Loyalty With Customers – Showing appreciation towards your customers is a great way to show them you care, and you’re letting them know your concern will extend beyond the appointment. Once you build that loyalty with them, they won’t go to any other company, besides yours.
Getting Referrals – When you start an email marketing campaign, a get way to get more referrals is to include a (Send To A Friend) button, so then they can share the information with others.
Staying Ahead of Your Competitors – Everywhere you go, there will always be someone trying to take your clientele from you, but with you already having this email marketing campaign started, you’re ahead of the game.

To get more information about starting an email marketing campaign, contact Windy City Strategies today!

Facebook Earnings Increase

Facebook has had a major increase with many people using this website, but it still has to grow in both numbers of users and revenue. The major reason Facebook has seen a decrease is from people accessing Facebook on a mobile device, rather than using it on a desktop computer.

Facebook recently released their second quarter earnings for the year and the findings reveal that the number of active mobile users have increased by 51% over the last year to 819 million monthly users. Ever since Facebook updated its strategy in mobile advertising, there have been more that 1 million active advertisers, many of them including local businesses. This creates a great opportunity for not only these companies but a little bit of hope for our economy.

As for advertising, the numbers shot through the roof with an astounding $1.8 billion in revenue, which is a 61% increase from last year.  Almost half of the money that was earned from advertising, which was $1.6 billion, came from mobile advertising.

According to Facebook CEO Mark Zuckerberg, “People on average are spending more time on Facebook than ever before.” The numbers are there to prove it, showing that users spent over 20 billion minutes on Facebook during the month of June.

For more information about Facebook for your business, contact Windy City Strategies.

How A Marketing Campaign Is Effective For Your Business

Setting up an Internet marketing campaign is essential to every business plan because it can help you build customer relationships and awareness for your company. When implementing an effective marketing campaign, there are a few important factors that can increase potential customers and let your brand be known.

Having valuable content with relevant keywords and phrases on your website will make other businesses within your industry work harder to compete with what is on your site. Everyone’s end goal is to show up naturally on Google in the first spot.  To start achieving this goal, review the content on your site and make sure you are staying competitive with other businesses.

PPC & SEO Campaign :  A PPC or SEO campaign will allow your company to be found easily and increase your rankings in popular search engines. With a PPC plan in place, you can set your own budget to control your costs and see results immediately, unlike waiting for your organic search to show up. Certain SEO techniques can drive more traffic to your site, and help give your company better search results.

A successful marketing campaign will require you to separate yourself from your competition.  Think about what is unique about your company or why your customers should choose you over other brands.  Take information and use it to your advantage so people will remember you. Grabbing the attention of your viewers will make you stand out in the crowd.

Contact Windy City Strategies for more information about how you can get started with an Internet marketing campaign today.

 

 

Do You Have An Effective Content Marketing Strategy?

An effective content marketing strategy is an essential factor in delivering your business’s message to your customers. By developing a strong content marketing strategy, your ability to attract and retain the attention of your targeted audience will significantly increase, which will provide you with optimal end results, allowing for the success of your business.

 

Who Is Your Audience?

Your content marketing strategy must start with your targeted audience. By determining what you are selling and who you are selling your products or services to, you can have a better understanding, allowing your content to be relevant and effective. Also, you should consider things such as your customers’ demographics, their particular needs, as well as their online behavior. Our Internet marketing team can create content designed around both your business’s needs and your customers’.

What Kind of Content Is Your Audience Looking For?

It is important to consider the type of content your audience will be looking for. Do they prefer the use of videos or articles? It is important to ensure you are including relevant forms of content on your website, which will ultimately help drive traffic to your site. You can also use a variety of forms of content, especially when your targeted audience is composed of various types of buyer personas.

Do You Have A Blog?

One of the most popular content marketing strategies today is blogging. Blogging provides your business with the opportunity to not only create more index-able pages but also provide you with more credibility within the search engine rankings, increasing your ranking amongst your competitors.

In order for your business to be successful in today’s technological world, it is important that you implement an effective content marketing and Internet marketing campaign. For more information, or help developing your content marketing strategy, contact Windy City Strategies today.

Creating An Award-Winning Website

When creating a website, web design has five key tenets: content, appearance, usability, standards compliance and feature functionality. An award-winning site must be easy to navigate through, no bugs, visually-stunning, seamless to use, and must be filled with information that is worth consuming. Follow the 4 secrets below if you want to have an award-winning website:

  • Using White Space To Your Advantage: When your audiences view your site, the website should be user-friendly and sophisticated. Utilizing white space throughout your site can highlight key elements and make the content pop. Having a simply-designed website that has plenty of white space will make your audience want to stay and explore.
  • User-Friendly Homepage & Navigation:  Make sure your products/services are accessible on the homepage and ensure the navigation bar is intuitive and conspicuous to use on both mobile and desktop platforms. The 3-second rule is one way to test your website and to see if it’s top notch! Make sure all text is clear and easy to understand. Only show a few quality graphics on each page and content that will catch your readers’ attention.
  • Having Customer Reviews / Offers & Promotions: When having an e-commerce site it’s wise to have a few positive reviews your customers have left for you. You could also have a few specials going on, and have coupons/ promotions posted to your site. This gives your readers that extra incentive to take things to the next step in wanting to purchase a product from you.
  • Responsive Design: Having a responsive design allows you to have content to be viewed on any screen; this includes both desktops and mobile devices.

If you have questions on how you can have an award winning website, give Windy City Strategies a call!

5 Reasons Your Business Needs A Facebook Account

Social media plays an important role in advertising and marketing today’s businesses, especially when it comes to small companies. With more close to two billion active Facebook accounts, the most of any social media platform, there are several reasons your business needs a Facebook account:

1. Build Relationships with your Customers: Not only do businesses that use Facebook have a good way to connect with their customers, but it is an effective method to spread the most important word-of-mouth referrals. By building these relationships, businesses can personalize their marketing efforts based on their audience, building offers and promotions based on their customers’ demands.

2. Gain Exposure: In addition to building relationships and spreading your name, your business will be generating awareness amongst others, free of charge. With every “like” or “share” of your business’s page or post, the greater your social media exposure will be, ultimately increasing the chance that your page will be seen by hundreds of people.

3. Increase Traffic to your Website: There are a couple of ways you can drive traffic to your business’ Facebook page. One of the most effective ways is when your users utilize FourSquare to “check-in” to your place of business, which lets their Facebook friends know that they are at your business location. Another way is by sharing any of the products or services they may have purchased from your business on their Facebook account.

4. Advertise your Business: Facebook allows you the ability to advertise on their network, allowing you to effectively target your customers. With Facebook’s Custom Audiences service, you can target your customers using email lists or you can use Partner Categories, which targets a specific industry, to better influence your desired audience.

5. Provide High Quality Customer Service: There is nothing more important to a business that input from their customers. By utilizing a Facebook page, your business can reach out to their audience to generate suggestions for future products or services, solicit feedback, or most importantly, show your customers how much you value them, making you stand out form your competition by offering high quality customer service.

Windy City Strategies specializes in customized Internet marketing solutions for businesses big and small. For more information, or to get started on an Internet marketing campaign to boost your business, contact us today.