Archive for the ‘LinkedIn’ Category

Sonar App Offers Aggregate Geo-Location Notification

Wednesday, September 21st, 2011

You walk in to your favorite restaurant in the city. You pull out your phone to brag to your friends, and possibly see that someone you know is there, too. So, what do you do? Check in to Foursquare, Google Places, Facebook Places, Yelp, or one of the many other check-in options?

Sonar, a new geo-location notification aggregate, can now do better – telling you which of your Foursquare, Twitter, Facebook and LinkedIn friends are there – and tweet them directly to let them now you’ve arrived. This all-in-one functionality is terrific obviously, but relies on all of your contacts actually utilizing one of these services to check in themselves.

And how many people are going to check in via LinkedIn? Well, perhaps a business conference, I suppose?

It’s an example of an awesome possibility that will only become awesome once these services start auto-checking you into places – which admittedly, is uber-creepy.

Apply with LinkedIn Button Allows for One-Click Applications

Thursday, July 28th, 2011

This is really clever.

LinkedIn has released an “Apply with LinkedIn” button that any employer can list on their job listings page. With a single click, interested individuals can submit their LinkedIn profile (edited as needed) to this prospective employer.

The downside I see behind this is that making it SO easy to apply is going to force your HR rep to wade through way more resumes than currently. On the huge plus side, your talent pool just got a whole lot bigger, full of LinkedIn candidates, who tend to be at the higher levels of professionalism.

I’m really impressed, and would be surprised if I don’t see this button start popping up everywhere.

LinkedIn Anticipates 3 Billion Dollar Valuation

Tuesday, May 17th, 2011

LinkedIn, the most prominent social media network for business professionals is preparing to list their IPO (initial public offering) on the New York Stock Exchange. The goal is to raise as much as $175 million with this initial public offering, through releasing 7.8 million shares at $32-$35 a share. This would valuate the company at more than $3 billion, and release 21.7% voting power to new shareholders.

Does a $3 billion valuation make sense? Well, LinkedIn earned $15.4 million on 2010 on net revenue of $243 million. So, from a Warren Buffet perspective, the answer is an overwhelming “NO!” But, there is no doubt that LinkedIn is positioned and primed as the #1 social networking site for business professionals. But, knowing exactly what that online monetization looks like in the future – in order to agree with a $3 billion dollar valuation (12 times their yearly net revenue) sure seems like a gamble at this point.

Give Me 6 Tweets for a Facebook Share

Friday, April 1st, 2011

When you talk about a movie you just saw or a product you just bought via your social media channels, what is that worth?

Well, according to Eventbrite, a Facebook share is worth 6 tweets. That’s in street value terms of social commerce, mind you. Specifically, Eventbrite sells event tickets. And they have measured how social media shares of one’s ticket purchases lead to additional revenue. A Facebook share is worth $2.52 to Eventbrite. An e-mail is wroth $2.34. A Linkedin share is worth $0.90. And a tweet is worth $0.43.

People take recommendations from their friends more seriously than recommendations from strangers. So, social media sharing could eventually evolve into a primary source of revenue for e-tailers and retailers alike.

The Excitement for a LinkedIn IPO?

Thursday, January 20th, 2011

The future Facebook IPO has been clogging up the headlines as of late, which is keeping another significant social network’s IPO off the radar. LinkedIn, the world’s largest professional social network may offer an initial public offering in 2011. In fact, sources say that it might be specifically because of Facebook’s announcement that they’re trying to beat them to the punch and get some media attention behind it.

So, that begs a question. What’s the public interest in this LinkedIn IPO going to be? And how much is LinkedIn worth? Well, private sales of LinkedIn’s stock put the company’s valuation at $2.2 billion. And just in the past year has LinkedIn really been pushing their advertising relationships.

So, due to the site’s massive popularity with an extremely lucrative market (upper-class professionals),  this IPO could be nearly as intriguing as the other social media behemoth’s.

Goldman Sachs Invests In and Blocks Facebook

Tuesday, January 18th, 2011

According to a report by Fast Company, Goldman Sachs has invested $450 million in Facebook. They must see a huge potential is social networking, right? Well perhaps. But they still block their employees from accessing Facebook during the work day.

That’s right. And in fact, only 10% of companies surveyed by Robert Half Technology allow their employees full social network access during the work day. And 54% of U.S. companies have a strict ban against using LinkedIn, Facebook, Twitter and more during working hours.

Now, there’s a difference between access and encouragement. Perhaps these survey question was misleading. But, the Goldman Sachs irony is simply too humorous. But, not necessarily hypocritical. Goldman Sachs could invest in a liquor company and not want their employees drinking during the day.

LinkedIn Career Explorer Looks to Hook College Kids Early

Tuesday, October 12th, 2010

LinkedIn is the biggest professional social networking site in the world. The only problem is, most people don’t start an account until they really need it.

Because most people undervalue networking altogether. They think networking is about finding headhunters and moving up. Whereas networking is simply a great way to to develop professionally, build your talents in your current job, and help build a strong network around you to help you professionally throughout your career.

But, LinkedIn has just introduced their Career Explorer, which will help students explore different career paths based on school, education level, and industry. Students are now able to visualize a variety of career paths as well as find job opportunities and companies in the field.

This is a great way to help college students jump on the LinkedIn train and build their network early, so that once they really need it, it will already be ready for them.

Seesmic Desktop 2 vs. Chrome Extensions

Monday, September 27th, 2010

Seesmic Desktop has long been a favorite social media management tool for professionals. A desktop application that allows you to manage your Facebook, Twitter and LinkedIn profiles all in one place.

Now, Seesmic Desktop 2 features a whole new assortment of plug-ins, allowing you to manage a potentially infinite number of social media services, all within Seesmic.

Now, this is great. Especially for social media managers. One place to organize and keep track of multiple accounts, multiple services. But, is Seesmic Desktop 2 the best choice for the average person?

I guess that’s up to the person. With social media extensions through Chrome, using Chromed Bird to manage your Twitter account is much more beneficial to the average user. You stay in your browser – the same place you’re doing most of your work each day. You don’t leave to go check out the Twitter world. You simply click the Twitter icon in your browser, and your Twitter timeline  overlays the top right of your screen. Easy to instantly check, and get back to work. Plus, the icon itself turns from red to green if something has @ mentioned you.

Seesmic Desktop 2 is great for social media pros who do nothing else. For the rest of us, check out the latest Google Chrome extensions.

More Job Recruiters Turn to Social Media

Friday, July 2nd, 2010

A recent survey by recruitment platform, Jobvite, found that 92 percent of companies plan to use social networks for recruiting this year – making social networks the number one source for finding new recruits.

Of these social networks, 86% of companies use Linkedin. 60% use Facebook. And 50% use Twitter, rounding out the top three.

So, why the move to social networks over traditional job boards and job search sites? For one, it’s more cost-effective. And if you search people who are connected to your current network, you can access referrals you can really trust. Plus, it’s targeted. You can search for specific key words to match specific talent. Rather than sorting through hundreds of resumes of unqualified hopefuls looking for potential winners, you’re finding the winners before you start the process.