Category Archives: Keywords

Pay Per Click Advertising: Explained

One of the most successful online marketing techniques utilized by businesses these days is pay per click marketing, or PPC. You may be asking two things right now: what is pay per click advertising, and how can it help my business?

Windy City Strategies has some helpful information about pay per click advertising campaigns, which will help you to decide if PPC is right for you and your business.

What is pay per click advertising?

Pay per click marketing is, in essence, a paid keyword search campaign. Your business will pay to have an ad posted on search engines, making you easier to find. Then, when an internet user clicks on your bussines’ ad, they will automatically be directed to your website. You, the advertiser, will only pay a fee when your ad is clicked.

In order to have an effective PPC marketing campaign, it is important that you have the right keywords; otherwise, your campaign will be less effective and will result in a loss of potential traffic to your site. This is why PPC is not something that can be done once, but will take time, thought, and effort in order to ensure success.

How Can Pay Per Click Advertising Help My Business?

An effective PPC marketing campaign will drive more traffic to your website, which will often result in increased business for you. Here are the ways a PPC marketing campaign will drive traffic to your website:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

How Do I Run a Successful Pay Per Click Advertising Campaign?

Pay per click and search engine optimization (SEO) require continuous updating. Not only is it critical to understand the importance of staying on top of your PPC campaign to reduce waste, but it will also help you to stay ahead of your competition as well.

In order to do so, it may be essential to hire a PPC and internet marketing firm, like Windy City Web Designs. We not only manage your AdWords account for you, but also help you to ensure you are using the most effective and affordable keywords to drive traffic to your website.

Windy City Strategies is Chicagoland’s leader in internet marketing and web design. From custom web de designs to successful internet marketing and PPC campaigns, we are available to meet your business’ specific needs.

How to find the Right Keywords

Perfecting your client base is crucial to your success and the overall growth of your business. The best way to do so is by consistently updating your keywords used for your advertisement campaigns and SEO titles and descriptions. To properly ensure you are going about the process correctly, there are a couple tips and tricks you should keep in mind.

  • Test Keywords with PPC: In order to properly understand how your keywords are being looked at and processed, you should use some of your pay per click campaign budget towards keyword testing. When you do this, you will spend a little now to gain a lot later.
    • To properly do this, you should begin with broader terms you feel might apply to your business and then slowly work your way into more narrow and specific terms. If your business sells fake flowers, begin with broad flower terms and work your way into more specific names and colors.
  • Compare Keywords: One thing many advertisement campaigns fail to do is compare keywords against one another. Once you have a list of relatively effective words you plan on using, begin to sort your advertisements by playing with the synergy of the words and their context.
  • Know your Audience: Understanding what demographics your advertisements and business is targeting is crucial to determining which keywords will be most effective. If you are selling professional grade laptops, you will likely not want to have children or the elderly viewing your advertisements.
  • Control the Websites: When you are running advertisement campaigns, you will typically have control over which websites you do and do not want your advertisements to show up on. This is known as whitelisting and blacklisting, a technique that proves time and time again to be very effective in more efficiently targeting possible clients.

Having the ability to control who sees your advertisements and when they see it is crucial to building an effective advertisement campaign. If you have any questions or would like to become better versed in developing a powerful advertisement campaign, be sure to contact us at Windy City Strategies.

How Efficient Is Your Ad-Targeting?

The best way to get your business name out on the internet is through direct ad-targeting; it is imperative that you push your services and products towards the correct audience, however, it is very common for your ads to be targeted toward the wrong people.

To ensure your business is not wasting money trying to attract the wrong clients, you should take several steps to better target your advertisements.

  • Keywords: Nearly all advertisement agencies enter keywords into a complex algorithm to identify which websites your ads should be posted on. The keywords you submit are the MOST important part of your ad-targeting campaign, a detail that cannot be stressed enough. You must evaluate what your business is, what services or products you are trying to sell, and whether or not your pricing is appropriate for the audiences you are targeting.
  • Advertisement Efficiency: If you use a service such as Google’s Adsense, then you have access to a wide array of unique tools to better target your advertisements. One of the most important tools focuses on the efficiency of your campaign: the number of people clicking on your ads versus the number of people not clicking or viewing your ads. This number is the best way to determine whether your ad-targeting is working or not and should be looked at on a daily or weekly basis.
  • Whitelisted Websites: Finally, it is crucial to your business’ advertisements’ success that they are being displayed on the proper websites. If you are a technology company, it is unlikely you would want any of your ads being displayed on a website promoting the Amish way of life, it’s that simple. You must ensure your advertisements are being displayed on appropriate sites for your goals to be met.

If you or your business have any questions, be sure to contact us to begin your business’ successful future.

Rank Effectively With Your Keywords

Keywords play an essential role in ensuring your website is successful, especially since they are not only an effective way to drive targeted web traffic to your business, but also because they are free marketing for your business.

It is important to know, however, that using keywords on your website needs to be done appropriately, only using meaningful keywords. In order to help, we want to share with you what you need to do in order to rank effectively with your keywords, as well as what keywords work best.

What Is A Keyword?

Keywords are the words and phrases that Internet users will type into a search engine, such as Google, Bing, and Yahoo in order to find the specific website they are looking for.

What Keywords Work Best?

While there are many keywords that will get hundreds of thousands of unique searches a day, there are others that do not get as many. It is important to keep in mind that many of the more high traffic keywords are very competitive, since many businesses are trying to get referrals and traffic from users when they search for those keywords, so coming up with a keyword that is not only relevant to your business, but effective as well is imperative.

Once you have researched keywords for your business, you will want a course of action for implementing those keywords on your website. The best way to do this would be to create pages on your website that target those specific keywords, providing relevant information to online searchers about what they are looking for, which in turn will make you easier to find amongst the search engines.

For more information about search engine optimization and help ensuring your website can be found amongst the search engines, consult with the professionals at Windy City Strategies today.