Archive for the ‘ipad’ Category
Monday, May 30th, 2011
When Apple said “no” to Flash video on their mobile devices, many experts thought they were being shortsighted. Why would you give up something so popular?
Well, despite flash not being playable on iPhones and iPods, Apple devices still dominate the market in overall mobile video usage with 80% of video views being spread out between the iPhone, the iPod touch and the iPad. Experts claim that this is because content producers and distributors focused primarily on these first-to-market devices, and are only now working on increasing their Android market penetration.
The next stat video content producers are looking for is how soon will mobile devices beat out home wired devices in terms of overall video penetration. And does a more compressed video format need to evolve to service this ever-streaming market?
Tags: android, Apple, flash, ipad, iphone, iPod-Touch, mobile-marketing
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Friday, May 27th, 2011
At 5 o’clock (or 6 or 7) you leave your office for the night. You go home. And you’re still at work.
iPass released a study showed that 41% of mobile workers own a tablet device (iPad), and another 34% plan on buying one within the next six months. Out of this group, nearly 90% use them at least partially for work. Mobile workers work, on average, an extra 240 hours a year. So, here’s the question. Are we all becoming mobile workers? And if so, is there a huge downside to that evolution?
Checking your e-mail constantly throughout the evening. Keeping your smartphone within reach while you sleep. Doctors all say that a clear work/life balance is integral for your health. And that line is being blurred. I don’t blame technology. I blame our usage of it.
Tags: ipad, iPass, mobile-marketing
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Thursday, May 19th, 2011
Just like the iPod inspired the MP3 industry, the iPhone sure can take credit for inspiring the smartphone industry – but Android is looking to dominate it.
100 million Android devices are now active worldwide. Through 36 OEMs and 215 carriers. And 400,000 devices are being activated each day. These are significantly bigger numbers than Apple can tout. Plus, with a much more open app market (you can decide whether that’s a good or bad thing) touting 200,000 available apps and more than 4.5 billion app installations to date, Android is playing to win.
Apple may be the world’s most valuable brand. But Google is determined that Android will be the most valuable mobile platform.
Tags: android, app-market, Apple, Google, iphone, ipod, mobile-marketing, mobile-platform
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Monday, May 16th, 2011
What a decade its been for Apple.
Remember when the iPod came out? The Apple-PC wars had been strong before then. But the iPod shone a national spotlight on Apple. For 10 years, Apple has been playing the position of underdog. Even us devotees still think of them as the alternative option. But, right before our eyes, Apple has soared to become the most valuable brand in the world. Shooting ahead of Google in #2, and firmly atop a list that includes IBM, McDonalds and Microsoft in positions 3, 4 and 5, respectively.
It’s the latest two inventions that have really helped Apple take the 84% jump in brand value this past year; the iPad and iPhone. Apple is selling more iPads than Macs, and more iPhones than iPods. By creating products consumers aren’t aware they need, Steve Jobs has been able to design winner after winner. And this underdog is one no longer.
Tags: Apple, Google, google-advertising-professional, ipad, iphone, ipod, mac, mcdonalds, Microsoft, mobile-marketing, pc, steve-jobs
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Thursday, May 5th, 2011
LinkUp, a job seeker search engine, reports that 20.8% of their site traffic this quarter was from mobile traffic.
In fact, in high-tech cities like Washington D.C., 56% of all job seekers used their mobile devices to browse the site. Note: that the iPad is currently considered a mobile device.
This is pretty remarkable, and yet another reminder that the world is moving to mobile even more quickly than we may have thought. And unless your site is beautifully optimized for mobile browsing, it’s time to consider creating Android, iPhone and iPad apps to help your prospects better browse your site.
Tags: android-app, iPad-app, iphone-app, linkup, mobile-marketing, website-design
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Wednesday, April 27th, 2011
After a decade of the iPod moving Apple’s fortunes, today that role belongs to the iPhone. And apparently, they’re doing a great job in that role with Apple’s second-quarter financials indicating a record March quarter that included an 83% revenue growth and whopping 95% profit growth, year-over-year.
These sales included 18.65 million iPhones, 9.02 million iPods, 4.69 million iPads and 3.76 million Macs.
Historically, Apple is an insane company. How many companies have created a game-changer even once in their history? And without, argument, Apple has at least created three in the iPod, the iPhone and the iPad. It’s simply unreal, and no wonder why Apple’s numbers are better than ever.
Tags: Apple, ipad, iphone, ipod, mac, mobile-marketing
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Tuesday, April 26th, 2011
Now we’re getting into the fun, legally-tricky aspect of digital books. Eligible Amazon Kindle books can now be loaned to individuals, one time, for a period of 14 days. This borrowee does not even need to own a Kindle. They can use any free Kindle reading application for either the PC, MAC, iPhone, iPad, Android and Blackberry. The lender is unable to read the book during this loan period.
Not all e-books are lendable. That right is left up to the book publisher. And you will see “Lending: Enabled” on those specified books. This is very cool, but expecting a friend to read any length book in 14 days seems a bit unfriendly. All in all, however, this a very cool step forward in our digital pirate-free future.
Tags: amazon-kindle, android, blackberry, ipad, iphone, lending-enabled, mac, mobile-marketing, pc
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Tuesday, April 5th, 2011
Apple is run by geniuses. They’re the absolute poster-boys for creating digital technology for the earliest of adopters, along with the laziest of laggards.
“I need the iPad. It’s going to change everything!”
“I’m going to wait for the iPad 2 – so Apple can get all the kinks out.”
The first group gets exactly what they want, and the second group only has to wait 6 months. It’s absolutely and astonishingly perfect. So, let’s quickly cover what the laggard group gets for waiting. Front AND rear-facing cameras for shooting HD video and using FaceTime (Apple’s Skype alternative) to video chat with friends. A thinner and lighter design. Faster processing. And more.
Sometimes it pays to be a laggard – especially when mobile technology gets so much better so quickly.
Tags: Apple, FaceTime, HD-Video, ipad, ipad-2, mobile-marketing
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Monday, March 7th, 2011
March 2nd has come and gone, with the announcement of the iPad 2, but nothing regarding the oft-rumored iTunes streaming music service. So, what does that mean? Should we audiophiles give up?
Fast Company doesn’t think so. In fact, they think we’re really close. Because the hold ups to this launch have been “the music industry” at large. After all, Apple changed the entire music model and took the reins to it. And there’s probably still a grudge there. So, what’s the best way to launch a streaming music service? Do it under cover…or rather, under cloud.
Let’s say you purchased an album via iTunes. It’s on that computer. You can’t access it anywhere else. But if you could? This “iTunes backup” could be their backdoor into music streaming. And with the announcement that MobileMe is turning into a free service, this might be exactly what Apple has in mind.
Tags: Apple, cloud-computing, internet-marketing, ipad-2, itunes-streaming, mobile-marketing
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Thursday, March 3rd, 2011
The iPad, which beat all other tablets to market by a good distance, still beats out everything else on the market. And now, the 2nd evolution of the iPad has been announced for imminent release – the Apple iPad 2.
It’s significantly better than the iPad. Way better than anything else. And I’m still dissapointed.
Yes, I take complete blame for this hypocrisy. It’s not like I was expecting anything that the iPad 2 doesn’t offer. I don’t know what my problem is. It’s lighter. Thinner. Faster. Has a front-facing camera for FaceTime. A rear-racing camera for taking pictures and HD video. And it’s the same price as the old iPad. I’m telling you, I don’t know what’s wrong with me.
I guess the problem is that better isn’t new. The iPad WAS the leap. Now, it’s just about holding the lead. Which the iPad 2 definitely does.
Tags: Apple, apple-iPad-2, FaceTime, HD-Video, ipad, mobile-marketing
Posted in Apple, Digital Video, ipad, mobile-marketing | Comments Off
