Category Archives: Internet Marketing

How To Utilize The Most Appropriate Keywords For Your Website

If you are looking to have the most success this year, then perfecting your client base with keywords is the right way to go. The best course of action you should take is updating your keywords consistently for SEO titles/descriptions and advertisement campaign. Our team at Windy City Strategies wants your business to succeed with using the proper keywords, here are a few tips and tricks in order for you to accomplish this:

Compare your keywords:
A common mistake most business owners make when they decide to utilize keywords for their advertising campaign is to compare keywords against each other. The correct process is to gather a list of effective keywords and then compare each with the context of each individual word.

Use PPC: It is essential to know how your keywords are being viewed in search engines, this is why it is crucial to use some of your pay per click budget to test your keywords. To start this process off, use broader terms at first and check each and every word through PPC and begin to narrow it down to more specific keyword terms.

Maintain the websites:
Also known as whitelisting, you have control over the kinds of websites your advertisement campaign pops up on. It is important to ensure your advertisements are on the correct type of websites to ensure users are clicking on your site.

Target the correct audience:
Knowing your audience and targeting the correct type of users is important for your advertising campaign’s success. For instance, if you are a company that fixes computers, you most likely do not want children viewing your advertisement.

For further information on how you can find the most appropriate keywords or to get started on your advertising campaign, contact Windy City Strategies today.

The Do’s And Dont’s Of Social Media And Your Business

Are you looking to further your online business through social media platforms? Social media outlets are an innovative and effective way to increase your online traffic and sales. In addition, it establishes a great connection between you, the business owner, and your customers. As time goes on, more individuals are searching for companies via social media, making it imperative to create a social media outlet for your business.

It is essential to know how to efficiently use social media for your company and to prevent any common errors from occuring. Our team at Windy City Strategies is here to help you have the best social media outlet for your business with the following information:

Represent Your Brand: It is crucial to represent your brand and demonstrate the purpose of your product or service strongly on social media outlets. You want to ensure your audience has the right idea when they look at your business via social media. Establishing the purpose and how your product or service will benefit customers will increase your online presence.

Identify Your Target Audience: When you are advertising your brand via social media, you want to ensure you are marketing to the correct audience. Windy City Strategies suggests to identify your target audience and advertise on their section of social media, following, liking the status, retweeting, or sharing key accounts to gain connections with potential customers.

Make Connections: As said previously, you want to make connections with potential customers via social media. Clients want to see a different side of your business and the purpose behind the company. If you are able to establish a meaningful connection with your audience, competition in your field will be reduced greatly.

Respond To Criticism Appropriately: On social media, there are a lot of controversial opinions on practically anything. Responding to criticism with good customer service will show others that you function professionally. However, if there is a social media account(s) that repeatedly spams your page, it is necessary to block the account immediately as it will lower your online presence if not done.

For information or questions about the do’s and dont’s of social media and your business, contact Windy City Strategies today.

How To Make Your Google AdWords Account Function Efficiently

Are you trying to improve your Google AdWords account? Google AdWords is the innovate way to advertise your brand through Google, increasing your online traffic and sales. Our team at Windy City Strategies are here to help you in managing your Google AdWords account with the following essential tips:

Relevant Keywords: Ask yourself, do the keywords represent my ad? Google will rank your ad in search engines depending on the keywords you choose. Although they are imperative in gaining online traffic, too many keywords may lower your chance of being recognized.

Bid Higher: If Google ranks your ad high through CTR (click through rate), you will generate more clicks. On the other hand, bidding high will rank you higher in search engine. Ultimately, the higher you bid with CTR, the more online traffic you will bring in, however, overtime you will want to lower your bids once you have a stable amount of clicks.


Have A Stable Budget:
You want to ensure that you have a daily budget that is stable based on the size of your business. With this budget, you want to guarantee a user can find your ad every time a keyword is typed in the search engine.

Expand Your Business’s Keywords: It is crucial to not get involved in a bidding war, it is a waste of time and money for your business. Instead, you should expand your company’s list of keywords and be exact in each of them.

When managing your Google AdWords account, it is important to follow the helpful tips above to increase your success through the Google advertising services.

For further information on how to efficiently manage your Google AdWords account or to get started on your marketing campaign, contact Windy City Strategies today.

Looking To Increase User Experience? Start Here

Are you looking to increase your website’s friendless for users? If so, you came to the right place. We here at Windy City Strategies are here to help you enhance your user friendliness of your website to increase the amount of users freq intelty visiting your website, generating more sales. The following is a list of what you should keep in check to ensure the user experience of your website is the best it can be.

General Wording:
Whether you are selling a product or service directly on your website or through other platforms, it is imperative to keep the words you use general. For instance, you do not want to call a laptop “portable electronic mechanism”. It is important to spice up your content, however, do not call the products you are selling anything that may confuse the customer, since it will draw them away from purchasing.

Layout: The layout of your website is crucial to keep users on your page. When a potential customer clicks on your site, you want to keep them interested. Having graphics on the screen with a great design will guarantee a user’s attention. Hiring a professional web design company to design your website or just to consult with will be beneficial to your sales.

Website’s Capability: Although you want to keep the users visiting your website interested, too much going on will harm your chances of this. When designing your website, it is imperative to consult with a web designer to prevent the possibility of a slow user experience, ultimately drawing customers away.

Consistency: One of the most important things to keep in check with your website is the overall consistency. If your homepage is designed to be modern and professional, you want to be sure the rest of your website matches. Keeping the general consistency of your website will hold the user’s attention, generating more online traffic for your business.

For further information on how to increase the user experience on your website or to get started on your marketing campaign, contact Windy City Strategies today.

Creating The Best Internet Marketing Campaign For The New Year

With 2018 beginning, many businesses are getting on top of creating a better Internet marketing campaign in spite of the new year. To start off 2018 strongly, it is essential to have the best plan set in place to generate the most sales and loyalty from customers. Windy City Strategies has some helpful tips for you to take into consideration when you are reviewing your Internet marketing campaign for the new year, which includes the following:

Stay one step ahead of the competition: Knowing who your competition and ensuring that your company is ahead of them will guarantee success for the new year. For instance, if you are a company that offers computer and troubleshooting services, you may want to consider adding a special offer for the new year that will bring users visiting your website rather than competing businesses.

Enhance your content:
For the new year, you may want to start considering establishing the purpose and benefits of your products/services. Frequently addressing how your brand can benefit users in your content will bring in more online traffic. Writing content that is straight to the point as well as valuable to potential customers will interest the targeted audience.

Implement social media platforms: If you have not incorporated social media within your business, this is the perfect time to start. Social media marketing is a very efficient way to generate an increased online viewing. The more advertising and posting you do on social media platforms, such as Facebook, Twitter, and Pinterest, more users will be visiting your website.

Have a user-friendly website: If you are advertising your online business through social media, email, and other marketing techniques, it is essential to have the best responsive design on your website. You want to ensure your website can be reached through all devices and programs that can be connected through any region of the world. Having a professional website design company take a look over your website and improving the the things it may be missing will benefit you in having the best responsive design.

To learn more about how Windy City Strategies can help make 2018 the best year for your business, contact us today.

Improving Your Website’s Design For The Holiday Season

With the end of the year nearing, it is expected for users to be on the internet more often. Whether it be searching online for presents for friends and family or services someone may need with the downtime they have, it is essential for you to promote your website as much as you can at this time of the year. Windy City Strategies has some important tips in order for you to improve your website’s design for the holiday season:

Is your website is user-friendly? When a user clicks on your website, your goal is to keep them there. Having an easygoing navigation and a professional layout is the first start to attract users to other areas of your website. Keep your content straight to the point that is easy to read for the user.

Is your website is responsive on all platforms?
It is crucial for your website to be responsive on all of the popular web browsers such as, Internet Explorer, Google Chrome, Safari, and Mozilla Firefox. In addition, ask yourself if your website is compatible on all platforms that include computers, cell phones, and other electronic devices.

Can users contact your business directly?
To increase your business’s sales, it is important to include your company’s address and phone number at the top of your homepage. Furthermore, an accessible page with all of your business’s contact information will be helpful to potential customers.

Is your content pertinent?
When writing your content, ask yourself if the content you are writing is relevant to the topic and your business. Writing paragraphs is a pointless method of informing the user of your business since people enjoy reading shorter sentences and bullet points.

Is utilizing a professional website design company suitable for you? If you feel your website is not the best it possibly could be, it may be time to contact a professional website design company. This will guarantee you that your website is functioning smoothly and is effective in gaining more online traffic.

For more information or questions regarding the improvement you can have on your website’s design, contact our team at Windy City Strategies today.

How Social Media Platforms Can Boost Your Online Business

With the new generation of technology arising over the past few years, it is important for new businesses to start advertising their company through social media platforms. However, many business owners may struggle with deciding which social media option is the best for their company.

Windy City Strategies is here to help you decide which social media platform is the most suitable for your business, here are a few helpful tips, regarding social media, in order to boost your business:

Facebook: Facebook is the most used social media platform over the years with new users every day. Using Facebook to promote your business is an effective way to gain users visiting your website, users can adjust what type of ads they want to see and this may lead a path to your business.

Pinterest: Pinterest is a platform to post unique ideas through images for an upcoming product. This can be a smart platform to use by expressing your business through visuals to attract online traffic to your company.

YouTube: More and more businesses are lacking to see the ability YouTube has to boost their businesses. Through quick and informative video ads that express what your company does will bring users clicking on your advertisement.

Twitter: To many, Twitter does not seem like an efficient way to gain online traffic to your website. However, Twitter allows you to post updates concerning your business to update your followers, the more exposure you receive on a post will generate more users visiting your website.

For more information or questions regarding how social media platforms can guide your business to success, contact us at Windy City Strategies today.

Get Better Online Results With Pay Per Click

When expanding your business to an online platform, it essential to have a strong online marketing campaign to ensure the best results possible. The ultimate goal of businesses going online is to be highly ranked in search engines. There are a variety of ways to be recognized on search engines, the most effective option would be pay per click.

What is Pay per click advertising?

Pay per click advertising is an online marketing technique where a business has the ability to place paid advertisements on search engines. When the brand’s ad is clicked on by users, the user will be directed to the homepage of your website. For this to be set in place, it is crucial for a pay per click plan must be managed on a regular basis to guarantee the best results for users and the business.

What are the benefits?

Cost Effective – PPC plans are not only customized to your budget, but you pay per click on your advertisement.

Efficient Results – When using PPC, your company will get instant results, unlike other search engine techniques.

Secured Management – The PPC method ensures constant tracking of everything involved to guarantee the most effective results for your business. This includes making sure all the keywords are working, as well as which advertisements are creating the most online traffic.

Exposure for your Brand – Your advertisement will be placed in the highest search engines including Google, Yahoo, and Bing. This will give your company more users and create more online traffic.

Pick your Target Audience
– When generating an advertisement for a PPC campaign, you should target a specific audience in your ad to draw in relevant users to your website.

It is essential to hire an Internet marketing company that specializes in pay per click campaigns, such as Windy City Strategies. For more information or questions, contact us today for a free consultation.

The Do’s and Don’ts of Search Engine Optimization

The ultimate purpose of SEO is to generate a fantastic user experience, as well as being compatible with search engines to increase the website’s traffic. Windy City Strategies is here to help you get a better understanding of how SEO can help your business.

What is the purpose of SEO?

Search Engine Optimization (SEO) is the process of communicating with search engines to promote your website. Going through search engines such as Google, Yahoo, and Bing will increase your online viewing, as well as being user friendly which is approved by these search engines.

Your website is filled with numerous things to be found via search engines, this can include the content you have in your website, keywords used, information architecture, content management system, infrastructure, and social media. If your website is missing any of these, it is not the absolute best it can be and it may be time to hire a professional web design company. The search engines are looking for what is appealing for the online viewer based on what they type into the search box.

What is needed to fulfill the expectations of SEO:

Search Engines are looking for websites that are relevant to what the user is searching for.

-Strong content with keywords used appropriately.
-How efficiently your site functions with opening up different links listed in your content.
-Social media present in your website
-Blogging will add fresh content to your website, increasing your online traffic
-Comparing your website to others based on the content you use.
-User friendliness is determined by how smoothly your website is to navigate.

There are several things that can harm you while creating your website’s content, here are a few things to avoid:

-Overusing keywords when it is not needed.
-Purchasing links
-Hard to navigate for users
-Too many clicks

For more information or questions on the purpose of SEO and how it can benefit your website, contact us at Windy City Strategies to improve your online traffic.

Is Your Website Outdated? Tips To Freshen Up

Has your website receives less traffic lately? Have your online sales decreased over time? If you answer yes to any of these questions, it is time to update your website. We here at Windy City Strategies are here to help you freshen up your website with the latest advances to guarantee you have the most efficient and user-friendly website.

Do you have a user-friendly website?
It is essential to have a user-friendly website available for all platforms and devices. If your website achieves this, you will have a better chance of gaining more customers visiting your website. If your website fails to complete this, it is time to start updating this to establish a responsive connection to all devices.

Does your website receive substantial amounts of viewers? You need to grab the audience’s attention when they first click on your website. Does your site have quick and effective facts, as well as graphics and easy navigation? If your website does not have any of these, then it may be time to have a professional web design company to perfect your online platform.

Do you have more information than you need? Does your website have too much information in it? This can include too many paragraphs or graphics and not enough straight to the point facts. Users are not going to read paragraphs, they want quick and hard facts for them to learn the knowledge of your brand in a short amount of time.

Is your website closely similar to competitors? If your website is closely related to your competitors, users viewing your site will not remember your specific brand and could possibly confuse your business with a competitor. It is important to ensure your brand has something different and better to offer compared to the competitors. This will make your business stand out, as well as make you more memorable.

For more information on how to freshen up your website, contact Windy City Strategies for the best services in web design and Internet marketing