Category Archives: Google Analytics

How To Improve Your SEO For 2018

Are you a business owner that is looking to improve your traffic through online marketing platforms? If you have been trying to expand your online presence, then you more than likely know the basics surround Search Engine Optimization (SEO). SEO has been around for years, however, each year there are many new attributes that come with this marketing tool. We here at Windy City Strategies want your business to have all of the new and effective SEO techniques for 2018.

Redirects: If you are planning to have your site redesigned, then you may be concerned with the changes in your website’s structure along with file extensions. However, using a redirect will prevent your website from losing SEO credit that has been built up over time, turning your worry into happiness.

Length of Content: One of the most common misconceptions is that less content is better for your website and business. However, if your internal pages do not have enough content, search engines such as Google are going to pass over your website and rank you lower. This is why it is essential to find middle ground between too much content and not enough content.

AMP Pages: With 2018 technological advances, AMP pages have been created in order for mobile sites to load quicker. Instead of waiting around for all of the graphics and content to load, a user will now be able to view the website as soon as they click on it, making AMP pages a must for your marketing strategy.

Optimization of Graphics:
Do you ever have the problem where a website is taking a long period of time to load due to images loading? We’ve all had this problem before, however, you can start by preventing that from happening on your website by optimizing your graphics. This basically means you want to lower the file size of images and then adding in keywords that relate to the images, which will rank you higher in search engines.

Contact Forms:
Although you may already have contact forms included on your website, it is essential to note that they are one of the most important aspects in gaining potential customers. You want to ensure a user has the ability to click on the contact form on any internal page, this maximizing your sales and moving you up in search engines.

Navigation: It is important to have proper and organized navigation for your site. You do not want a user getting lost through your site as they will more than likely click off your website. Having a well-developed navigation bar and layout consistent through your site will keep clients on your site longer.

Sitemaps: There are two different types of sitemaps available with SEO for 2018. The first one is mainly for search engines where it guarantees search engines will not miss a page if navigation is disorganized throughout your site. The 2nd one is based around HTML sitemap where the user experience is increased and adapted to the best it can possibly be.

Link Building:
Having the ability to be linked from other sites is a very hard task to do and may take some time to accomplish. Ultimately, this will increase your website’s online traffic, ranking your site higher in search engines.

Feedback: As a business owner, your company generally gets feedback from customers who have purchased your products/services. This relates back to SEO because search engines are able to see those reviews and can see if you, the business owner, alter any products/services as a result of the feedback you received.

Consult with a professional: Having a high ranking SEO in search engines can be challenging at first, but once you consult with our team at Windy City Strategies, we will set up and manage your SEO to make your business more successful.

To learn more about how we can improve your SEO or to get started on your marketing campaign, contact Windy City Strategies today.

How To Make Your Google AdWords Account Function Efficiently

Are you trying to improve your Google AdWords account? Google AdWords is the innovate way to advertise your brand through Google, increasing your online traffic and sales. Our team at Windy City Strategies are here to help you in managing your Google AdWords account with the following essential tips:

Relevant Keywords: Ask yourself, do the keywords represent my ad? Google will rank your ad in search engines depending on the keywords you choose. Although they are imperative in gaining online traffic, too many keywords may lower your chance of being recognized.

Bid Higher: If Google ranks your ad high through CTR (click through rate), you will generate more clicks. On the other hand, bidding high will rank you higher in search engine. Ultimately, the higher you bid with CTR, the more online traffic you will bring in, however, overtime you will want to lower your bids once you have a stable amount of clicks.


Have A Stable Budget:
You want to ensure that you have a daily budget that is stable based on the size of your business. With this budget, you want to guarantee a user can find your ad every time a keyword is typed in the search engine.

Expand Your Business’s Keywords: It is crucial to not get involved in a bidding war, it is a waste of time and money for your business. Instead, you should expand your company’s list of keywords and be exact in each of them.

When managing your Google AdWords account, it is important to follow the helpful tips above to increase your success through the Google advertising services.

For further information on how to efficiently manage your Google AdWords account or to get started on your marketing campaign, contact Windy City Strategies today.

Does Your Company Have A Local Map Listing?

When you are trying to increase your business’s traffic and sales, it is important to know how effective a local map listing can be to your company. It is essential to have one since you will be found by potential clients easier through major search engines such as Google, Yahoo, and Bing.

To start the process off, you need to have a valid mailing address to use within these search engines. If you are promoting a brand or product, you should create an account through Google My Business for the best results.

Windy City Strategies is here to supply you with these helpful tips on how to get started on Google My Business:

Step 1 – Make a Google account and click on Google My Business

Step 2 – Establish what type of business you represent

Service Area
– You are a business that services customers in a given area. For instance, you are a pizza delivering service.
Storefront – You are a business that stays in one location such as a retail store or restaurant.

Step 3 – Plug in your business information and select your company from the drop-down menu

Step 4 – If your business is not showing up on the drop-down menu, then you are required to enter in your business details. It is crucial for you to enter in all of the information accurately so customers are able to find your business easily

Step 5 – Finally, you will have to verify your business which can be done by phone in a few easy and guided steps

For more information or questions regarding how a local map listing can benefit your business, contact us at Windy City Strategies today.

How Social Media Platforms Can Boost Your Online Business

With the new generation of technology arising over the past few years, it is important for new businesses to start advertising their company through social media platforms. However, many business owners may struggle with deciding which social media option is the best for their company.

Windy City Strategies is here to help you decide which social media platform is the most suitable for your business, here are a few helpful tips, regarding social media, in order to boost your business:

Facebook: Facebook is the most used social media platform over the years with new users every day. Using Facebook to promote your business is an effective way to gain users visiting your website, users can adjust what type of ads they want to see and this may lead a path to your business.

Pinterest: Pinterest is a platform to post unique ideas through images for an upcoming product. This can be a smart platform to use by expressing your business through visuals to attract online traffic to your company.

YouTube: More and more businesses are lacking to see the ability YouTube has to boost their businesses. Through quick and informative video ads that express what your company does will bring users clicking on your advertisement.

Twitter: To many, Twitter does not seem like an efficient way to gain online traffic to your website. However, Twitter allows you to post updates concerning your business to update your followers, the more exposure you receive on a post will generate more users visiting your website.

For more information or questions regarding how social media platforms can guide your business to success, contact us at Windy City Strategies today.

SEM or Search Engine Marketing

Search Engine Marketing is one of the things we do best here at Windy City Strategies.  But sometimes, people don’t exactly know what that is.  So this blog post is to help explain it to our clients who may not know for sure.

A search engine is something going to www.google.com and putting in a search term like “Chinese Food” in the search bar, or searching for something on the web on Yahoo, or Bing.  Google is the most popular search engine, so we will use this as our example.

According to Google:  “The primary objective of any search engine is to help users find the information, products or services they’re looking for online, quickly and accurately. When the user types a word or phrase, called a query, into the search engine, a set of results that are relevant to the query is displayed.”

So- if you wanted to find a law firm in Crystal Lake- you might type in the search field “Law Firm, Crystal Lake”.

Windy City Strategies provides consultation and services in all areas of Search Engine Marketing-

The shaded area at the top of the page is called Pay-Per-Click advertising- this is a paid section, where your advertising will be posted to the top of the search engine.

The paid results are in the pink area, and the organic  (or Google selected) results are in the green area.  You will notice that there are local listings first in this green area.  That is the location portion of Google’s results- which displays local results from where your computer is searching from.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo, and Bing accounts and we offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Why SEO Is Crucial to Your Business’s Success

The online presence of your website essentially determines the level of success for your business. Keeping this in mind, it is important you devote enough time and resources into enhancing your website’s SEO, or search engine optimization, to ensure everyone can see it.

Large search engines such as Google and Bing use very complex algorithms that are always changing to ensure no one company or organization is able to “crack the code” to find exactly what elements play into how the search results are ranked to increase their own ranking. So, without a sure-fire way of knowing what the search engines look for, it is important you diversify your website and its content to make your website better favored by search engines.

As you may already know, there are two main ways of arriving at websites on the internet: going directly to their URL (http://www.google.com/) or simply Googling it or using some other search engine to have an algorithm very quickly sort through the billions of websites to deliver sites closest to your initial input. Since there are very few people who know every website’s exact URL and never use a search engine, it is crucial that your website is highly ranked in search engines’ rankings. Through many studies, it has been shown that even if your website is displayed on the second page of Google ahead of thousands of competitors, only one search result away from the first page, there is only a less than 10 percent chance of the searcher seeing your result listed. This is clearly not ideal, and because of this, you should really begin to focus more on your website’s search engine optimization.

Here at Windy City Strategies, not only do we assist with all your advertising and pay per click needs, but we are also highly trained in search engine optimization. Our dynamic team of designers and consultants know which elements are important to increasing your website’s views, so feel free to call or contact us at any time.

How Efficient Is Your Ad-Targeting?

The best way to get your business name out on the internet is through direct ad-targeting; it is imperative that you push your services and products towards the correct audience, however, it is very common for your ads to be targeted toward the wrong people.

To ensure your business is not wasting money trying to attract the wrong clients, you should take several steps to better target your advertisements.

  • Keywords: Nearly all advertisement agencies enter keywords into a complex algorithm to identify which websites your ads should be posted on. The keywords you submit are the MOST important part of your ad-targeting campaign, a detail that cannot be stressed enough. You must evaluate what your business is, what services or products you are trying to sell, and whether or not your pricing is appropriate for the audiences you are targeting.
  • Advertisement Efficiency: If you use a service such as Google’s Adsense, then you have access to a wide array of unique tools to better target your advertisements. One of the most important tools focuses on the efficiency of your campaign: the number of people clicking on your ads versus the number of people not clicking or viewing your ads. This number is the best way to determine whether your ad-targeting is working or not and should be looked at on a daily or weekly basis.
  • Whitelisted Websites: Finally, it is crucial to your business’ advertisements’ success that they are being displayed on the proper websites. If you are a technology company, it is unlikely you would want any of your ads being displayed on a website promoting the Amish way of life, it’s that simple. You must ensure your advertisements are being displayed on appropriate sites for your goals to be met.

If you or your business have any questions, be sure to contact us to begin your business’ successful future.

Advertise Your Business Amongst The Search Engines

Pay-per-click marketing has quickly become one of the most popular ways to advertise your business amongst the search engines. Simply by advertising, each click on your advertisement can lead visitors directly to your site.

How Pay-Per-Click Works

For example, when you are searching on one of the many search engines, you may see yellow tabs, marked “Ad”.  These sponsor ads are what is considered a pay-per-click advertisement. When your ad is clicked on, you pay the search engines a predetermined amount of money, and in return, the potential visitor will be sent to your website.

From the search engines, to the searchers, to the advertisers, pay-per-click marketing campaigns can benefit everyone.

 

Searchers: Studies show that searchers use paid ads more than any other form of digital advertising, which simply means that they don’t mind being advertised as long as the products and services being advertised meets the needs of the users. 

Advertisers: They offer a unique way of sending out their message to their audience that is actively seeking out their products and services.

Search Engines: They cater to both searchers and advertisers. With searchers, they come to an understanding on the user-base, while the advertisers will provide them with revenue.

Google AdWords

The most popular platform for pay-per-click advertising is Google AdWords. Users bid on keywords, Google then has to dig into the bidding AdWords advertisers and choose from a set of “winners” to appear in the ad space on the search results page. The users that won their bid will then pay for each click on their advertisement.

Google AdWords campaigns must be kept up and managed daily in order to ensure they are truly effective for your business. Simply by either taking a few minutes daily, or hiring an Internet marketing firm that specializes in pay-per-click management, you can continuously analyze the performance and effectiveness of your account.

Windy City Strategies specializes in a variety of Internet marketing techniques, including pay-per-click advertising. Contact for more information, or to get started on an Internet marketing solution specific for your business’s needs.

 

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Hiring A PPC Expert For Your Business

In the daily marketing world SEO and PPC are always in a constant competition with each other. Google changes out there algorithms, and companies start to find they competing against moving goal posts.

  • SEO (Search Engine Optimization): These guys can be a slow process and businesses in competitive industries may not be able to hold the number one rankings like we all desire. This is why we spend more money on PPC advertising.
  • PPC (Pay Per Click): With PPC advertising it does have a lot of potential that can deliver targeted traffic flows.

Now if you are planning to open up your own Google AdWords account, do not do that! There is a reason why PPC professionals are charging a fee for management. If your fairly new to PPC, you could be unaware that it will cost you less to hire an expert then doing it yourself.

These are the reasons why you should hire a professional PPC Management Expert.

Keyword Research: This task isn’t easy; this research is very crucial to your success. It’s something PPC experts spend a lot of their time on initially. Choosing the WRONG keywords can quickly exhaust your budget and with your campaign you could have poor returns.

There are some free keyword tools out there, like Google’s Keyword and its open for anyone to use but the better tools are the ones you have to pay for now. Paying for a keyword tool would give you a competitive advantage but it’s going to cost you. These paid tools can cost upward of $100 monthly in addition to other expenses. Now for an expert in Pay Per Click they don’t just use one of these tools, they use multiple data points to form a more complete sales landscape for you.

Low Conversion With Wrong Ad Copy: One of the many strengths of a PPC expert is they have the ability to perform a competitive research. They understand how to find a good copy and they study your competition, which helps them form ads based upon what they know will work. Having that kind of copy isn’t something anyone can do overnight, because every single word that is used, means something.

Tracking: Having a good PPC program they can track your sales and also figure out where those sales are coming from. Good analysis can show you which placements and what keywords are likely to bring you these conversions. Also if you are tagging your campaigns it can allow you to see which tags are most effective. This involves a tracking code that is installed for you. This does require some basic HTML knowledge, so if you don’t have those sorts of knowledge leave it up to your web developer.

Understand PPC Terminology: We should all know what PPC stands for, but now do you know what CPM, CPC or CPA means? How about the difference between impressions, views, hits and what retargeting is? Understanding these terms is really important in our day-to-day management of campaigns.

Staying Up To Date: Every online marketer out there has to stay up to date with the latest trends. By either reading the online news articles, journals, or forums. They can also attend industry trade shows for several times annually or by attending networking events. If you are feeling you can’t handle doing that, hire an expert to do it for you! They will keep you up to date on everything, so you aren’t missing out.

Having The Time: Being a business owner, your already busy with hundreds of other tasks daily. Are you going to be able to manage time for your own PPC account and give it the attention?

Hiring an expert or an agency to handle things for you will be best. For more information about why you should hire someone to do your PPC contact Windy City Strategies.

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How To Surf The Web Effectively

Ever watch someone use the Internet in the most painful and slowest process? Do not worry, if you don’t want to end up like that, follow these tips to surf the web effectively. Covering some browser shortcuts to SEO that will make it easy to find anything on the Web. The average person spends about 5 hours in front of the tablet, phone or computer. We spend a bunch of time of the Internet so let’s start to learn some quick tricks that can make things easier for you!

How To Reopen The Last Tab That You Closed : If you are using a iOS system use the shortcut (Command+Shift+T) and if you are using a windows system use the shortcut (Control+Shift+T). This will work with chrome or Firefox. This is perfect for when you are comparing products on different websites and if you accidentally close out the tabs.

Opening Incognito Windows : The average person has at least 3 email accounts, and chances are that number has only gone up since 2011. Google a few years back made all their products available to one login username. Meaning you can use your Gmail, Drive, YouTube, and Hangouts with the same information. If you have your YouTube and Gmail on different email addresses, you can login by using a incognito window to be in both accounts at the same time. Use the shortcut (Command+Shift+N) this shortcut works for all web browsers.

Using Password Mangers : Use a password manager to help save you time from having to enter in your passwords all the time. Start by using LastPass and Mitro these are great ways to save time and that frustration on trying to remember what your password is. These password managers work as a plug in for Chrome and Firefox. All you need to do is simply sing in to a website life Gmail or Facebook, and the manager will ask you if you want to save that password for the future. Works across multiple computers so you can have the same access that is saved at work and even your home.

When Using A Chrome Browser : To help save bookmark clutter in Chrome, you can right click on bookmark, and select edit and delete the name field and just leave it blank, and hit save. This will leave what it known as a favicon, which the logo of what the site is. If you need more room on the bookmarks bar you can create folders.

Using Ad block To Filter Out The Ads : Who isn’t tired of seeing advertisements on your favorite sites? Download a plug in called Ad block and this can filter out those ads out of browsing experience.

Opening Pages In New Tab : Do you want a link to open in a new tab, without losing the page your already on? Hold down (command) for a mac and (control) on a windows and click on the link you want to open in a new tab. Makes things much more easier!

Highlighting Terms or Phrase That You Want To Look Up : If there is a term or phrase that you want to learn more about, right click and select search in Google, and the search will open up in a new tab that saves you many other clicks.

For more information on how to surf the web effectively and quickly contact Windy City Strategies.