Category Archives: Google AdWords

SEM or Search Engine Marketing

Search Engine Marketing is one of the things we do best here at Windy City Strategies.  But sometimes, people don’t exactly know what that is.  So this blog post is to help explain it to our clients who may not know for sure.

A search engine is something going to www.google.com and putting in a search term like “Chinese Food” in the search bar, or searching for something on the web on Yahoo, or Bing.  Google is the most popular search engine, so we will use this as our example.

According to Google:  “The primary objective of any search engine is to help users find the information, products or services they’re looking for online, quickly and accurately. When the user types a word or phrase, called a query, into the search engine, a set of results that are relevant to the query is displayed.”

So- if you wanted to find a law firm in Crystal Lake- you might type in the search field “Law Firm, Crystal Lake”.

Windy City Strategies provides consultation and services in all areas of Search Engine Marketing-

The shaded area at the top of the page is called Pay-Per-Click advertising- this is a paid section, where your advertising will be posted to the top of the search engine.

The paid results are in the pink area, and the organic  (or Google selected) results are in the green area.  You will notice that there are local listings first in this green area.  That is the location portion of Google’s results- which displays local results from where your computer is searching from.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo, and Bing accounts and we offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Facebook Earnings Increase

Facebook has had a major increase with many people using this website, but it still has to grow in both numbers of users and revenue. The major reason Facebook has seen a decrease is from people accessing Facebook on a mobile device, rather than using it on a desktop computer.

Facebook recently released their second quarter earnings for the year and the findings reveal that the number of active mobile users have increased by 51% over the last year to 819 million monthly users. Ever since Facebook updated its strategy in mobile advertising, there have been more that 1 million active advertisers, many of them including local businesses. This creates a great opportunity for not only these companies but a little bit of hope for our economy.

As for advertising, the numbers shot through the roof with an astounding $1.8 billion in revenue, which is a 61% increase from last year.  Almost half of the money that was earned from advertising, which was $1.6 billion, came from mobile advertising.

According to Facebook CEO Mark Zuckerberg, “People on average are spending more time on Facebook than ever before.” The numbers are there to prove it, showing that users spent over 20 billion minutes on Facebook during the month of June.

For more information about Facebook for your business, contact Windy City Strategies.

Pay Per Click Advertising: Explained

One of the most successful online marketing techniques utilized by businesses these days is pay per click marketing, or PPC. You may be asking two things right now: what is pay per click advertising, and how can it help my business?

Windy City Strategies has some helpful information about pay per click advertising campaigns, which will help you to decide if PPC is right for you and your business.

What is pay per click advertising?

Pay per click marketing is, in essence, a paid keyword search campaign. Your business will pay to have an ad posted on search engines, making you easier to find. Then, when an internet user clicks on your bussines’ ad, they will automatically be directed to your website. You, the advertiser, will only pay a fee when your ad is clicked.

In order to have an effective PPC marketing campaign, it is important that you have the right keywords; otherwise, your campaign will be less effective and will result in a loss of potential traffic to your site. This is why PPC is not something that can be done once, but will take time, thought, and effort in order to ensure success.

How Can Pay Per Click Advertising Help My Business?

An effective PPC marketing campaign will drive more traffic to your website, which will often result in increased business for you. Here are the ways a PPC marketing campaign will drive traffic to your website:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

How Do I Run a Successful Pay Per Click Advertising Campaign?

Pay per click and search engine optimization (SEO) require continuous updating. Not only is it critical to understand the importance of staying on top of your PPC campaign to reduce waste, but it will also help you to stay ahead of your competition as well.

In order to do so, it may be essential to hire a PPC and internet marketing firm, like Windy City Web Designs. We not only manage your AdWords account for you, but also help you to ensure you are using the most effective and affordable keywords to drive traffic to your website.

Windy City Strategies is Chicagoland’s leader in internet marketing and web design. From custom web de designs to successful internet marketing and PPC campaigns, we are available to meet your business’ specific needs.

How Efficient Is Your Ad-Targeting?

The best way to get your business name out on the internet is through direct ad-targeting; it is imperative that you push your services and products towards the correct audience, however, it is very common for your ads to be targeted toward the wrong people.

To ensure your business is not wasting money trying to attract the wrong clients, you should take several steps to better target your advertisements.

  • Keywords: Nearly all advertisement agencies enter keywords into a complex algorithm to identify which websites your ads should be posted on. The keywords you submit are the MOST important part of your ad-targeting campaign, a detail that cannot be stressed enough. You must evaluate what your business is, what services or products you are trying to sell, and whether or not your pricing is appropriate for the audiences you are targeting.
  • Advertisement Efficiency: If you use a service such as Google’s Adsense, then you have access to a wide array of unique tools to better target your advertisements. One of the most important tools focuses on the efficiency of your campaign: the number of people clicking on your ads versus the number of people not clicking or viewing your ads. This number is the best way to determine whether your ad-targeting is working or not and should be looked at on a daily or weekly basis.
  • Whitelisted Websites: Finally, it is crucial to your business’ advertisements’ success that they are being displayed on the proper websites. If you are a technology company, it is unlikely you would want any of your ads being displayed on a website promoting the Amish way of life, it’s that simple. You must ensure your advertisements are being displayed on appropriate sites for your goals to be met.

If you or your business have any questions, be sure to contact us to begin your business’ successful future.

Are You Investing In A Google AdWords Campaign?

Gaining leads can be a difficult task for small businesses, especially when competing against more established and well known businesses. This often leaves these businesses wondering what they can do to effectively gain an audience, and grow their business.

Perhaps one of the best ways to do this is by investing in a Google AdWords campaign.

What Is Google AdWords?

Google AdWords is Google’s exclusive advertising program that allows businesses to advertise online, targeting the people that are using Google’s search engine, an its affiliates, to search for your products and services.

With a Google AdWords campaign, you must bid on keywords that are related to your products or services. When a person plugs in your keywords into the search engine, your business’s ad will appear as a sponsored link.

What Are The Benefits Of A Google AdWords Campaign?

Big or small, regardless of the size of your business, an effective Google AdWords campaign can drive traffic to your website every day, which not only increases your audience, but your profitability as well.

You only pay for results. When a business advertises on Google AdWords, they have the ability to only pay when someone clicks on their ad. This guarantees that the money that you’re paying is at least generating visits to your website, which allows for immediate interaction with customers, hopefully producing immediate results, or conversions, as well.

You can track your results. Google allows its users to track a variety of metrics. The most important of these metrics, however, is the conversions. Conversions can help to determine the effectiveness of pay per click campaigns, making it easier for businesses to track the return on their investment with a Google AdWords campaign.

You can time your ads. Advertising on Google AdWords allows you to advertise to your audience, when you want. With ad scheduling, you have the ability to show your ads to customers’ at the most ideal times, targeting them on specific days and hours, as well as increase keyword bids for specific days and times.

You can gain web traffic. Even if your website is effectively optimized to appeal to the search engines, there is the possibility that you are not ranking as high as some of your competitors. Since this can put you at a disadvantage, it is important to find a way to gain your website more traffic, which will help to increase your rankings. This is where Google AdWords can help you to draw an audience, attracting them to your business and website.

You are in control. With all of the tools, features, and options that are provided, the amount of control that you have is one of the biggest benefits advertisers can have when investing in a Google AdWords campaign. From the ability to set a budget, to being able to view and act on real-time data, as well as create tests to analyze the most effective landing page and ad copy, Google Adwords allows you to control your own advertising campaign.

It is important to realize that Google AdWords requires a lot of time and patience. If you interested in a Google AdWords campaign, or would like our Google AdWords professionals to manage your account, contact Windy City Strategies today!

Social Media Advertising vs. Google AdWords

When it comes to social media advertising vs. Google AdWords, it is often debated on which form of advertising is more effective and more affordable for businesses. In order to help you better understand which type of advertising may be best for you and your business’s needs, here are some of the advantages to both.

Social Media Advertising

Social media advertising has been found to be the most effective form of online paid advertising, and as the popularity of social media advertising has increased, it is pretty apparent that most businesses now allocate a good portion of their marketing budget to implement a social media advertising campaign.

The Advantages of Social Media Advertising:

  • The campaigns are easy to track.
  • The potential for immediate traffic to your site.
  • You have total control over your daily budget.
  • You have an instant return on investment, easily defining your cost per conversion.
  • The ability to target particular demographics, including: towns, regions, ages, interests, income brackets, etc.
  • Easy set up.
  • The ability to reach people early on in the buying process.
  • The ability to use images and videos, capturing the interest of your target market.
  • It is inexpensive to implement.

Google AdWords

Google AdWords has quickly gained momentum in the advertising world, making it fairly competitive. However, AdWords campaigns are not for everyone, so it is best to consult with an AdWords professional, like Windy City Strategies, who can help to determine if it is right for you.

The Advantages of Google AdWords:

  • The use of detailed measuring tools to track the effectiveness of your campaign.
  • The potential for a large audience.
  • Immediate traffic to your site.
  • You have total control over your daily budget and maximum cost per click.
  • You have an instant return on investment, easily being able to define a cost per conversion.
  • The ability to target particular demographics, including: regions, time of day, days of the week, and specific websites.
  • The ability to utilize different advertising options, including Display Network, Search Network, and Remarketing.
  • The ability to target those who already have an interest, converting them into sales.

If you are interested in either a social media advertising or a Google AdWords campaign, contact the professionals at Windy City Strategies.

Make Managing Your AdWords Account Easier

Google AdWords are defined as an effective advertising service provided by Google for businesses that wish to display their ads on Google. With an AdWords program, businesses to set a budget for advertising and only pay when people click on the their ads.

Managing an AdWords account can be difficult, so it is imperative to keep the following tips in mind in order to make managing your AdWords account easier:

Make sure your keywords are relevant. Google will search keywords in your ad, helping your ad stand out from the others.

Make group ads smaller. Instead of having a huge list of keywords, make ad groups, sorting each list out. This will help make things stand out from the others.

Start your bid high. The way of bidding high is when Google’s ad system determines placements by big and CTR (which stands for click through rate). When you earn high CTR, you have to generate clicks, which means bidding high will help your ad to be seen in the search results. Once you earn those high clicks through rates, lower your bids.

Set a daily budget. Setting a budget too low can cause your ad to be displayed intermittently, which is not what you want. Ensure your ad is shown every time someone types in your ad’s keywords.

Do not get involved in a bidding war. Expand your keyword list to include all specific keywords that have a low search result. It is a waste of time and money bidding high in bidding wars. Instead, expand your keywords list to include more specific keywords.

Use negative keywords. Nothing will be posted if something is a negative keyword. Add more of them at a regular intervals, and your list will grow. If you sell products or services at a premium, include the words free, cheap, discount.

Have a relevant landing page. Most searchers don’t point to the home page, instead they choose a landing page for your site. These pages often include keywords from the search and in some cases makes it worth creating custom pages.

For more information, or for help managing your Google AdWords campaign, contact Windy City Strategies today.

Seek The Help Of A Professional Internet Marketing Firm

Deciding to implement an Internet marketing strategy in order to gain more online exposure, which in turn will increase traffic and sales to your website and business, can be a challenging task. For this reason alone, you may wish to seek the help of a professional Internet marketing firm, like Windy City Strategies, in order to help ensure your Internet marketing campaign is not only right for your specific business needs, but is effective as well!

Pay-Per-Click Advertising

If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising. However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and the advice that Windy City Strategies can offer, especially when it comes to managing these campaigns effectively.

Blogging and Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you must contact Windy City Strategies to get one started!

Branding and Marketing

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget and/or resources to develop their brands in the past.  If you find yourself in this position, be sure to talk to Windy City Strategies to find the best branding solutions for your business.

Link Building

Link building remains important, but it’s safe to say that this aspect of SEO has changed more than any other.  If you’re concerned that your link building techniques may be out-of-date, the it is important to turn to a professional like Windy City Strategies who can help to ensure your are up-to-date with your practices.

Advertise Your Business Amongst The Search Engines

Pay-per-click marketing has quickly become one of the most popular ways to advertise your business amongst the search engines. Simply by advertising, each click on your advertisement can lead visitors directly to your site.

How Pay-Per-Click Works

For example, when you are searching on one of the many search engines, you may see yellow tabs, marked “Ad”.  These sponsor ads are what is considered a pay-per-click advertisement. When your ad is clicked on, you pay the search engines a predetermined amount of money, and in return, the potential visitor will be sent to your website.

From the search engines, to the searchers, to the advertisers, pay-per-click marketing campaigns can benefit everyone.

 

Searchers: Studies show that searchers use paid ads more than any other form of digital advertising, which simply means that they don’t mind being advertised as long as the products and services being advertised meets the needs of the users. 

Advertisers: They offer a unique way of sending out their message to their audience that is actively seeking out their products and services.

Search Engines: They cater to both searchers and advertisers. With searchers, they come to an understanding on the user-base, while the advertisers will provide them with revenue.

Google AdWords

The most popular platform for pay-per-click advertising is Google AdWords. Users bid on keywords, Google then has to dig into the bidding AdWords advertisers and choose from a set of “winners” to appear in the ad space on the search results page. The users that won their bid will then pay for each click on their advertisement.

Google AdWords campaigns must be kept up and managed daily in order to ensure they are truly effective for your business. Simply by either taking a few minutes daily, or hiring an Internet marketing firm that specializes in pay-per-click management, you can continuously analyze the performance and effectiveness of your account.

Windy City Strategies specializes in a variety of Internet marketing techniques, including pay-per-click advertising. Contact for more information, or to get started on an Internet marketing solution specific for your business’s needs.

 

What Is Pay Per Click Advertising and How Can It Help My Business?

One of the most successful online marketing techniques utilized by businesses these days is Pay per click marketing (PPC). You may be asking two things right now: What is pay per click advertising, and how can it help my business?

Windy City Strategies has some helpful information about a pay per click advertising campaigns, which will help you to decide if PPC is right for you and your business:

What is Pay Per Click Advertising?

Pay per click marketing (PPC) are paid keyword search campaigns. Your business will pay to have an ad posted on search engines, making you easier to find. When an Internet user clicks on your business’ ad, they will automatically be directed to your website. You, the advertiser, will only pay a fee when your ad is clicked.

In order to have an effective PPC marketing campaign, it is important that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site. This is why PPC is not something that can be done once, but will take time, thought, and effort in order to ensure success.

How Can Pay Per Click Advertising Help My Business?

An effective PPC marketing campaign will drive more traffic to your website, which will often result in increased business for you. Here are the ways a PPC marketing campaign will drive traffic to your website:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

How Do I Run a Successful Pay Per Click Advertising Campaign?

Pay per click and search engine optimization (SEO) require continuous updating. Not only it is critical to understand the importance of staying on top of managing your PPC campaign, but it will help you to stay ahead of your competition as well.

In order to do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Web Designs. We not only manage your AdWords account for you, but help you to ensure you are using the most effective and affordable keywords to drive traffic to your website.

Windy City Strategies is Chicagoland’s leader in Internet marketing and web design. From custom web designs, to successful Internet marketing and PPC campaigns, we are available to meet your business’ specific needs.