Category Archives: Content Marketing

Is Your Website Outdated? Tips To Freshen Up

Has your website receives less traffic lately? Have your online sales decreased over time? If you answer yes to any of these questions, it is time to update your website. We here at Windy City Strategies are here to help you freshen up your website with the latest advances to guarantee you have the most efficient and user-friendly website.

Do you have a user-friendly website?
It is essential to have a user-friendly website available for all platforms and devices. If your website achieves this, you will have a better chance of gaining more customers visiting your website. If your website fails to complete this, it is time to start updating this to establish a responsive connection to all devices.

Does your website receive substantial amounts of viewers? You need to grab the audience’s attention when they first click on your website. Does your site have quick and effective facts, as well as graphics and easy navigation? If your website does not have any of these, then it may be time to have a professional web design company to perfect your online platform.

Do you have more information than you need? Does your website have too much information in it? This can include too many paragraphs or graphics and not enough straight to the point facts. Users are not going to read paragraphs, they want quick and hard facts for them to learn the knowledge of your brand in a short amount of time.

Is your website closely similar to competitors? If your website is closely related to your competitors, users viewing your site will not remember your specific brand and could possibly confuse your business with a competitor. It is important to ensure your brand has something different and better to offer compared to the competitors. This will make your business stand out, as well as make you more memorable.

For more information on how to freshen up your website, contact Windy City Strategies for the best services in web design and Internet marketing

Marketing Your Business Online: Tips For Success

It is the 21st Century and you want your business to be known, the best way to do this is to market online. Many brands are well-known through the process of marketing by using the Internet. Windy City Strategies is here to give you the best tips to stay ahead of competing brands.

Know your brand: To ensure you get your message across to your audience, you want to tell who you are and what you do that is better than the competing brands. Make clear of what sets you apart from the competition.

Market your business online: It is crucial to have a user friendly online platform such as social media accounts and blogging. Increasing your online presence is essential to better your brand, such as using an Internet marketing company for services including SEO management. This will ensure you have the best marketing campaign to further your business.

Personalize your content: In order to get more online presence for your company, it is important to establish a connection to the audience. Personalizing your content, such as in blogs, will draw your audience into what you are trying to sell and how it will benefit the customer.

Utilize professionals:
An effective way to save time and benefit your brand is to consult with an Internet marketing company. This will guarantee your online marketing campaign is at the top and you are ahead of your competitors.

In order for your brand to be more well-known, it is important to use the tips above to achieve success. For more information on how to market your brand online, contact us today at Windy City Strategies.

Starting An Email Marketing Campaign

A great way to ensure success with your company is known as email marketing. Take a look at these benefits below, that you can use during your email marketing.

Brand Name Awareness – Email Marketing will increase the likelihood of clients reaching out to you when they need your services. Create a brand name awareness, so they know to go to you vs your competitor.

Loyalty With Customers – Showing appreciation towards your customers is a great way to show them you care, and you’re letting them know your concern will extend beyond the appointment. Once you build that loyalty with them, they won’t go to any other company, besides yours.
Getting Referrals – When you start an email marketing campaign, a get way to get more referrals is to include a (Send To A Friend) button, so then they can share the information with others.
Staying Ahead of Your Competitors – Everywhere you go, there will always be someone trying to take your clientele from you, but with you already having this email marketing campaign started, you’re ahead of the game.

To get more information about starting an email marketing campaign, contact Windy City Strategies today!

SEM or Search Engine Marketing

Search Engine Marketing is one of the things we do best here at Windy City Strategies.  But sometimes, people don’t exactly know what that is.  So this blog post is to help explain it to our clients who may not know for sure.

A search engine is something going to www.google.com and putting in a search term like “Chinese Food” in the search bar, or searching for something on the web on Yahoo, or Bing.  Google is the most popular search engine, so we will use this as our example.

According to Google:  “The primary objective of any search engine is to help users find the information, products or services they’re looking for online, quickly and accurately. When the user types a word or phrase, called a query, into the search engine, a set of results that are relevant to the query is displayed.”

So- if you wanted to find a law firm in Crystal Lake- you might type in the search field “Law Firm, Crystal Lake”.

Windy City Strategies provides consultation and services in all areas of Search Engine Marketing-

The shaded area at the top of the page is called Pay-Per-Click advertising- this is a paid section, where your advertising will be posted to the top of the search engine.

The paid results are in the pink area, and the organic  (or Google selected) results are in the green area.  You will notice that there are local listings first in this green area.  That is the location portion of Google’s results- which displays local results from where your computer is searching from.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo, and Bing accounts and we offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Facebook Earnings Increase

Facebook has had a major increase with many people using this website, but it still has to grow in both numbers of users and revenue. The major reason Facebook has seen a decrease is from people accessing Facebook on a mobile device, rather than using it on a desktop computer.

Facebook recently released their second quarter earnings for the year and the findings reveal that the number of active mobile users have increased by 51% over the last year to 819 million monthly users. Ever since Facebook updated its strategy in mobile advertising, there have been more that 1 million active advertisers, many of them including local businesses. This creates a great opportunity for not only these companies but a little bit of hope for our economy.

As for advertising, the numbers shot through the roof with an astounding $1.8 billion in revenue, which is a 61% increase from last year.  Almost half of the money that was earned from advertising, which was $1.6 billion, came from mobile advertising.

According to Facebook CEO Mark Zuckerberg, “People on average are spending more time on Facebook than ever before.” The numbers are there to prove it, showing that users spent over 20 billion minutes on Facebook during the month of June.

For more information about Facebook for your business, contact Windy City Strategies.

How A Marketing Campaign Is Effective For Your Business

Setting up an Internet marketing campaign is essential to every business plan because it can help you build customer relationships and awareness for your company. When implementing an effective marketing campaign, there are a few important factors that can increase potential customers and let your brand be known.

Having valuable content with relevant keywords and phrases on your website will make other businesses within your industry work harder to compete with what is on your site. Everyone’s end goal is to show up naturally on Google in the first spot.  To start achieving this goal, review the content on your site and make sure you are staying competitive with other businesses.

PPC & SEO Campaign :  A PPC or SEO campaign will allow your company to be found easily and increase your rankings in popular search engines. With a PPC plan in place, you can set your own budget to control your costs and see results immediately, unlike waiting for your organic search to show up. Certain SEO techniques can drive more traffic to your site, and help give your company better search results.

A successful marketing campaign will require you to separate yourself from your competition.  Think about what is unique about your company or why your customers should choose you over other brands.  Take information and use it to your advantage so people will remember you. Grabbing the attention of your viewers will make you stand out in the crowd.

Contact Windy City Strategies for more information about how you can get started with an Internet marketing campaign today.

 

 

Do You Have An Effective Content Marketing Strategy?

An effective content marketing strategy is an essential factor in delivering your business’s message to your customers. By developing a strong content marketing strategy, your ability to attract and retain the attention of your targeted audience will significantly increase, which will provide you with optimal end results, allowing for the success of your business.

 

Who Is Your Audience?

Your content marketing strategy must start with your targeted audience. By determining what you are selling and who you are selling your products or services to, you can have a better understanding, allowing your content to be relevant and effective. Also, you should consider things such as your customers’ demographics, their particular needs, as well as their online behavior. Our Internet marketing team can create content designed around both your business’s needs and your customers’.

What Kind of Content Is Your Audience Looking For?

It is important to consider the type of content your audience will be looking for. Do they prefer the use of videos or articles? It is important to ensure you are including relevant forms of content on your website, which will ultimately help drive traffic to your site. You can also use a variety of forms of content, especially when your targeted audience is composed of various types of buyer personas.

Do You Have A Blog?

One of the most popular content marketing strategies today is blogging. Blogging provides your business with the opportunity to not only create more index-able pages but also provide you with more credibility within the search engine rankings, increasing your ranking amongst your competitors.

In order for your business to be successful in today’s technological world, it is important that you implement an effective content marketing and Internet marketing campaign. For more information, or help developing your content marketing strategy, contact Windy City Strategies today.

Creating An Award-Winning Website

When creating a website, web design has five key tenets: content, appearance, usability, standards compliance and feature functionality. An award-winning site must be easy to navigate through, no bugs, visually-stunning, seamless to use, and must be filled with information that is worth consuming. Follow the 4 secrets below if you want to have an award-winning website:

  • Using White Space To Your Advantage: When your audiences view your site, the website should be user-friendly and sophisticated. Utilizing white space throughout your site can highlight key elements and make the content pop. Having a simply-designed website that has plenty of white space will make your audience want to stay and explore.
  • User-Friendly Homepage & Navigation:  Make sure your products/services are accessible on the homepage and ensure the navigation bar is intuitive and conspicuous to use on both mobile and desktop platforms. The 3-second rule is one way to test your website and to see if it’s top notch! Make sure all text is clear and easy to understand. Only show a few quality graphics on each page and content that will catch your readers’ attention.
  • Having Customer Reviews / Offers & Promotions: When having an e-commerce site it’s wise to have a few positive reviews your customers have left for you. You could also have a few specials going on, and have coupons/ promotions posted to your site. This gives your readers that extra incentive to take things to the next step in wanting to purchase a product from you.
  • Responsive Design: Having a responsive design allows you to have content to be viewed on any screen; this includes both desktops and mobile devices.

If you have questions on how you can have an award winning website, give Windy City Strategies a call!

Starting An Internet Marketing Campaign? Follow These Helpful Tips

An effective Internet marketing campaign plays a huge role in attracting potential clients to your website. This not only increases business and potential revenue for you, but it also enhances the branding and validity of your business’s products or services.

Starting an Internet marketing campaign may seem intimidating, however, our professional Internet marketers at Windy City Strategies have some helpful tips to help get you started:

Tip #1: Consult with an Internet marketing firm. Not only will they help you start an effective Internet marketing campaign, but they will also have the ability to implement a plan that is right for your specific business and needs.

Tip # 2: Understand the importance of SEO. Search engine optimization (SEO) is important in creating an effective Internet marketing campaign. By improving and promoting your website amongst search engines, you can better drive traffic to your website.

Tip #3: Create a blog. Blogs are a great way to not only interact with your current potential customers, but it also helps you to become an expert in your industry. Blogs are also beneficial in creating more pages for your website, which also helps you to be found easier amongst the search engines.

Tip #4: Write a press release. Another great way to gain exposure is through a press release. Online press releases about your business are also a great way to be found in the search engines. This is also helpful in announcing any news or partnerships that you may have.

Tip #5: Have a user-friendly website. By ensuring your visitors can access your website from any device, you can produce a positive and user-friendly experience, which will bring your customers and potential clients back to your website.

For more information on how we can help boost your business with our customized Internet marketing campaigns, contact us at Windy City Strategies today.

Pay Per Click Advertising: Explained

One of the most successful online marketing techniques utilized by businesses these days is pay per click marketing, or PPC. You may be asking two things right now: what is pay per click advertising, and how can it help my business?

Windy City Strategies has some helpful information about pay per click advertising campaigns, which will help you to decide if PPC is right for you and your business.

What is pay per click advertising?

Pay per click marketing is, in essence, a paid keyword search campaign. Your business will pay to have an ad posted on search engines, making you easier to find. Then, when an internet user clicks on your bussines’ ad, they will automatically be directed to your website. You, the advertiser, will only pay a fee when your ad is clicked.

In order to have an effective PPC marketing campaign, it is important that you have the right keywords; otherwise, your campaign will be less effective and will result in a loss of potential traffic to your site. This is why PPC is not something that can be done once, but will take time, thought, and effort in order to ensure success.

How Can Pay Per Click Advertising Help My Business?

An effective PPC marketing campaign will drive more traffic to your website, which will often result in increased business for you. Here are the ways a PPC marketing campaign will drive traffic to your website:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

How Do I Run a Successful Pay Per Click Advertising Campaign?

Pay per click and search engine optimization (SEO) require continuous updating. Not only is it critical to understand the importance of staying on top of your PPC campaign to reduce waste, but it will also help you to stay ahead of your competition as well.

In order to do so, it may be essential to hire a PPC and internet marketing firm, like Windy City Web Designs. We not only manage your AdWords account for you, but also help you to ensure you are using the most effective and affordable keywords to drive traffic to your website.

Windy City Strategies is Chicagoland’s leader in internet marketing and web design. From custom web de designs to successful internet marketing and PPC campaigns, we are available to meet your business’ specific needs.