Archive for the ‘android’ Category
Monday, October 10th, 2011
The latest round of Google Panda updates - algorithm updates that affect the universal search engine rankings - have bitten again. This latest update, dubbed “2.5″, has resulted in a new tumultuous list of winners and losers.
The losers? Press release distribution sites, e.g. PRNewswire and BusinessWire. The winners? Google sites, including YouTube and Android.com.
Unfortunately, it’s a little hard to figure out the rhyme and reason to the winners and losers list, without understanding specific company practices. Industry thought leaders claim that authorship markup should be your next step if you are struggling to avoid Panda bites, as Google seems to be ever more concerned with original authorship of content. And dare I take a leap when looking at the winners list and say that Google is valuing video more and more?
Tags: 2.5, android, BusinesWire, google-panda-update, PRNewswire, Search-Engine-Optimization, search-engine-rankings, YouTube
Posted in Digital Video, Google, Search-Engine-Optimization, YouTube, android | No Comments »
Wednesday, October 5th, 2011
Google Chrome is poised to become the second most popular browser in the world by the end of 2011. And they deserve it. Their speed, security and simplicity is what a great Web browser should be. And these features contain to grow Chrome’s popularity – with an anticipatory end-of-year due-date when it will pass Mozilla Firefox for the coveted #2 spot, probably for good.
Now, all that’s left is Internet Explorer – the browser people use who don’t think they have a choice or care. I say it again – a wonderful business lesson for how important a first-to-market strategy is for your product. You learned on Internet Explorer. You stay with Internet Explorer. Unless there’s an extremely compelling reason to switch.
For many of us, Google Chrome has given us that reason. I think Android tablets defaulting to the Chrome browser may be the real long-term answer for getting that #1 spot over time.
Tags: android-tablet, google-chrome, google-marketing, internet-explorer, internet-marketing-company, mozilla-firefox
Posted in Google, android, google-chrome | No Comments »
Tuesday, August 23rd, 2011
Google TV was the media’s darling last year in terms of the future of interactive television.
The problem was that Google couldn’t make a deal with the networks, and they couldn’t get access to any major bulk of content. So, Roku and Hulu started leading the pack.
But today, Google announced a Google TV add-on for the Android which will allow users to develop Google TV apps using the Android development tools they’re now familiar with. While this will immediately increase the number and quality of apps available for TV, this does little to increase the content available….unless Google actually does go ahead, as rumored, and acquires Hulu.
That would change everything.
Tags: android-development, google-tv, Hulu, mobile-marketing
Posted in Google, android, mobile-marketing | No Comments »
Monday, July 18th, 2011
Let the daily deals debate continue. Today’s question is – is Groupon an industry or a small part of something much bigger?
With Google Shopper 2.0, it looks like they’re designing for the latter. This incorporation of daily deals within the Android App hopes to not only provide you with competitive information on products via mobile. But, now you can instantly access daily offers at nearby businesses.
Today’s Offer will display today’s “Daily Deal”, the Groupon equivalent of the day. Nearby Offers allows you to see any local dining or amusement offers any business location with a Google Place account is offering that day. And the My Offers tab allows you to save and store offers. Think coupon cutting without the scissors.
Google Shopper 2.0 is currently available for Android 2.1 and higher devices.
Tags: android-2.1, daily-deals, google-shopper-2.0, groupon, mobile-marketing, my-offers, nearby-offers, today's-offer
Posted in Google, Smartphones, android, mobile-marketing | No Comments »
Thursday, June 30th, 2011
The new iPhone 5 due this Fall is getting the majority of news time lately. But, what’s flying under the radar is the “iPhone Lite“, a cheaper and affordable iPhone designed specifically for consumers in developing countries.
At this point though, discussing specific features would be purely speculative. But, in terms of how to keep costs down, what could the iPhone Lite lose? Industry insiders say that a cheaper shell and overall construction and losing internal memory altogether could do a lot.
So, the question is, will the iPhone Lite come to America, or focus on China and other still developing countries? And, if launched in America, the iPhone Lite is priced equivalent to Android models, could Apple’s market share regain the lead once again?
Tags: android, Apple, iPhone-5, iPhone-Lite, mobile-marketing
Posted in Apple, Smartphones, android, mobile-marketing | No Comments »
Monday, June 27th, 2011
Yahoo wants to be the app aggregator of the mobile Web, and have built Yahoo AppSpot to do just that.
Right now, when you’re looking for new apps, what do you do? Do you jump on to your phone’s app store? Quickly scroll down the “best selling” chart and see if anything looks interesting? Or you learn about new apps from friends, only to search and search to no avail to find the same app available on your mobile operating system?
Yahoo AppSpot hopes to help make finding new mobile apps easier. Search by title, category or interest and you’ll receive a comprehensive list of apps sorted by popularity, price, user rating and operating system.
Plus, AppSpot makes recommendations for you based on the other apps you’ve downloaded in the past. For a company that doesn’t seem like its doing much in terms of new innovations, this might actually be one that catches on. At least, I’m not familiar with something similar. And it could definitely be useful.
Tags: app-search, mobile-marketing, social-media-marketing, yahoo-appspot
Posted in Apple, Google, Smartphones, Social Media, android, mobile-marketing, windows-7 | No Comments »
Thursday, June 23rd, 2011
As the tech community continues its evolution to a universal standard of Web programming (think HTML5), the new world of mobile operating systems is already starting out completely fragmented.
Let’s say you decide to make an app. Well, you have to decide who you’re going to make it for. Because if you want your entire customer base to enjoy the fruits of your labor, you can’t just make it for Apple. (<– like that pun?)
Because Apple’s iPhone App Store sells 33 million App downloads each day. But Google’s Android App Store sells nearly 17 million a day. Plus Blackberry, Nokia, Palm and Microsoft. And your decision becomes not what kind of app are you developing, but who won’t get to use it.
Tags: android, app-store, blackberry, HTML5, iphone, Microsoft, mobile-marketing, nokia, palm
Posted in HTML5, Microsoft, Smartphones, android, mobile-marketing | No Comments »
Monday, May 30th, 2011
When Apple said “no” to Flash video on their mobile devices, many experts thought they were being shortsighted. Why would you give up something so popular?
Well, despite flash not being playable on iPhones and iPods, Apple devices still dominate the market in overall mobile video usage with 80% of video views being spread out between the iPhone, the iPod touch and the iPad. Experts claim that this is because content producers and distributors focused primarily on these first-to-market devices, and are only now working on increasing their Android market penetration.
The next stat video content producers are looking for is how soon will mobile devices beat out home wired devices in terms of overall video penetration. And does a more compressed video format need to evolve to service this ever-streaming market?
Tags: android, Apple, flash, ipad, iphone, iPod-Touch, mobile-marketing
Posted in Apple, android, ipad, mobile-marketing | No Comments »
Thursday, May 19th, 2011
Just like the iPod inspired the MP3 industry, the iPhone sure can take credit for inspiring the smartphone industry – but Android is looking to dominate it.
100 million Android devices are now active worldwide. Through 36 OEMs and 215 carriers. And 400,000 devices are being activated each day. These are significantly bigger numbers than Apple can tout. Plus, with a much more open app market (you can decide whether that’s a good or bad thing) touting 200,000 available apps and more than 4.5 billion app installations to date, Android is playing to win.
Apple may be the world’s most valuable brand. But Google is determined that Android will be the most valuable mobile platform.
Tags: android, app-market, Apple, Google, iphone, ipod, mobile-marketing, mobile-platform
Posted in Apple, Google, Smartphones, android, ipad, mobile-marketing | No Comments »
Wednesday, May 18th, 2011
Google Goggles was designed to be your digital eyes – allowing you to see more than what’s really in the real world. And with the latest release of Google Goggles 1.4 for Android devices, the real world just got a whole lot “realer”.
With enhanced search history, improved results, and updated business card recognition. The search history improvements mean you can now make personal notes on specific results and share that history with friends. When Google Goggles returns no image match, or a poor result, you can help Google Goggles learn by tagging your image to improve their recognition database.
And now, Google can recognize business cards for that they are, and automatically index this information in your digital Rolodex.
Tags: android, google-goggles-1.4, mobile-marketing
Posted in Google, Smartphones, android, mobile-marketing | No Comments »
