Category Archives: Advertising

How To Utilize The Most Appropriate Keywords For Your Website

If you are looking to have the most success this year, then perfecting your client base with keywords is the right way to go. The best course of action you should take is updating your keywords consistently for SEO titles/descriptions and advertisement campaign. Our team at Windy City Strategies wants your business to succeed with using the proper keywords, here are a few tips and tricks in order for you to accomplish this:

Compare your keywords:
A common mistake most business owners make when they decide to utilize keywords for their advertising campaign is to compare keywords against each other. The correct process is to gather a list of effective keywords and then compare each with the context of each individual word.

Use PPC: It is essential to know how your keywords are being viewed in search engines, this is why it is crucial to use some of your pay per click budget to test your keywords. To start this process off, use broader terms at first and check each and every word through PPC and begin to narrow it down to more specific keyword terms.

Maintain the websites:
Also known as whitelisting, you have control over the kinds of websites your advertisement campaign pops up on. It is important to ensure your advertisements are on the correct type of websites to ensure users are clicking on your site.

Target the correct audience:
Knowing your audience and targeting the correct type of users is important for your advertising campaign’s success. For instance, if you are a company that fixes computers, you most likely do not want children viewing your advertisement.

For further information on how you can find the most appropriate keywords or to get started on your advertising campaign, contact Windy City Strategies today.

How To Improve Your SEO For 2018

Are you a business owner that is looking to improve your traffic through online marketing platforms? If you have been trying to expand your online presence, then you more than likely know the basics surround Search Engine Optimization (SEO). SEO has been around for years, however, each year there are many new attributes that come with this marketing tool. We here at Windy City Strategies want your business to have all of the new and effective SEO techniques for 2018.

Redirects: If you are planning to have your site redesigned, then you may be concerned with the changes in your website’s structure along with file extensions. However, using a redirect will prevent your website from losing SEO credit that has been built up over time, turning your worry into happiness.

Length of Content: One of the most common misconceptions is that less content is better for your website and business. However, if your internal pages do not have enough content, search engines such as Google are going to pass over your website and rank you lower. This is why it is essential to find middle ground between too much content and not enough content.

AMP Pages: With 2018 technological advances, AMP pages have been created in order for mobile sites to load quicker. Instead of waiting around for all of the graphics and content to load, a user will now be able to view the website as soon as they click on it, making AMP pages a must for your marketing strategy.

Optimization of Graphics:
Do you ever have the problem where a website is taking a long period of time to load due to images loading? We’ve all had this problem before, however, you can start by preventing that from happening on your website by optimizing your graphics. This basically means you want to lower the file size of images and then adding in keywords that relate to the images, which will rank you higher in search engines.

Contact Forms:
Although you may already have contact forms included on your website, it is essential to note that they are one of the most important aspects in gaining potential customers. You want to ensure a user has the ability to click on the contact form on any internal page, this maximizing your sales and moving you up in search engines.

Navigation: It is important to have proper and organized navigation for your site. You do not want a user getting lost through your site as they will more than likely click off your website. Having a well-developed navigation bar and layout consistent through your site will keep clients on your site longer.

Sitemaps: There are two different types of sitemaps available with SEO for 2018. The first one is mainly for search engines where it guarantees search engines will not miss a page if navigation is disorganized throughout your site. The 2nd one is based around HTML sitemap where the user experience is increased and adapted to the best it can possibly be.

Link Building:
Having the ability to be linked from other sites is a very hard task to do and may take some time to accomplish. Ultimately, this will increase your website’s online traffic, ranking your site higher in search engines.

Feedback: As a business owner, your company generally gets feedback from customers who have purchased your products/services. This relates back to SEO because search engines are able to see those reviews and can see if you, the business owner, alter any products/services as a result of the feedback you received.

Consult with a professional: Having a high ranking SEO in search engines can be challenging at first, but once you consult with our team at Windy City Strategies, we will set up and manage your SEO to make your business more successful.

To learn more about how we can improve your SEO or to get started on your marketing campaign, contact Windy City Strategies today.

Have The Best Marketing Campaign Through Windy City Strategies

Are you a business owner that is looking to expand your company and increase your annual sales? Whatever type of marketing technique you are looking for, Windy City Strategies can perfect it. Our team is highly experienced in online marketing and we guarantee that your sales and online presence will increase with the help of Windy City Strategies. Here are a few different types of effective marketing techniques we perfect in:

Content Marketing: Whether it is a blog or keywords, content marketing is one of the more effective ways to increase your sales. Having a weekly blog will not only inform your customers of updates to your products or services, but will rank your website higher in search engines.

Pay Per Click Advertising:
If you are looking for a fast way to increase your traffic, then PPC advertising is for you. With our PPC advertising, you essentially pay a base amount every time a user clicks on your ad on search engines. This is a very proficient way to gain potential customers since you will be able to place your ad with certain keywords a user types in, making them your targeted audience.

Branding: While it may seem self-explanatory, having a solid brand for your business can actually change a lot. If you are a small business that does not have the budget to develop a brand, do not worry any longer because our team at Windy City Strategies will work with you in order to create a brand. Branding your business will increase your user presence on your website and will make potential customers remember your company.

For further information on how Windy City Strategies can give you the best marketing campaign you’ve ever had, contact us at Windy City Strategies today.

The Do’s And Dont’s Of Social Media And Your Business

Are you looking to further your online business through social media platforms? Social media outlets are an innovative and effective way to increase your online traffic and sales. In addition, it establishes a great connection between you, the business owner, and your customers. As time goes on, more individuals are searching for companies via social media, making it imperative to create a social media outlet for your business.

It is essential to know how to efficiently use social media for your company and to prevent any common errors from occuring. Our team at Windy City Strategies is here to help you have the best social media outlet for your business with the following information:

Represent Your Brand: It is crucial to represent your brand and demonstrate the purpose of your product or service strongly on social media outlets. You want to ensure your audience has the right idea when they look at your business via social media. Establishing the purpose and how your product or service will benefit customers will increase your online presence.

Identify Your Target Audience: When you are advertising your brand via social media, you want to ensure you are marketing to the correct audience. Windy City Strategies suggests to identify your target audience and advertise on their section of social media, following, liking the status, retweeting, or sharing key accounts to gain connections with potential customers.

Make Connections: As said previously, you want to make connections with potential customers via social media. Clients want to see a different side of your business and the purpose behind the company. If you are able to establish a meaningful connection with your audience, competition in your field will be reduced greatly.

Respond To Criticism Appropriately: On social media, there are a lot of controversial opinions on practically anything. Responding to criticism with good customer service will show others that you function professionally. However, if there is a social media account(s) that repeatedly spams your page, it is necessary to block the account immediately as it will lower your online presence if not done.

For information or questions about the do’s and dont’s of social media and your business, contact Windy City Strategies today.

How To Make Your Google AdWords Account Function Efficiently

Are you trying to improve your Google AdWords account? Google AdWords is the innovate way to advertise your brand through Google, increasing your online traffic and sales. Our team at Windy City Strategies are here to help you in managing your Google AdWords account with the following essential tips:

Relevant Keywords: Ask yourself, do the keywords represent my ad? Google will rank your ad in search engines depending on the keywords you choose. Although they are imperative in gaining online traffic, too many keywords may lower your chance of being recognized.

Bid Higher: If Google ranks your ad high through CTR (click through rate), you will generate more clicks. On the other hand, bidding high will rank you higher in search engine. Ultimately, the higher you bid with CTR, the more online traffic you will bring in, however, overtime you will want to lower your bids once you have a stable amount of clicks.


Have A Stable Budget:
You want to ensure that you have a daily budget that is stable based on the size of your business. With this budget, you want to guarantee a user can find your ad every time a keyword is typed in the search engine.

Expand Your Business’s Keywords: It is crucial to not get involved in a bidding war, it is a waste of time and money for your business. Instead, you should expand your company’s list of keywords and be exact in each of them.

When managing your Google AdWords account, it is important to follow the helpful tips above to increase your success through the Google advertising services.

For further information on how to efficiently manage your Google AdWords account or to get started on your marketing campaign, contact Windy City Strategies today.

Looking To Increase User Experience? Start Here

Are you looking to increase your website’s friendless for users? If so, you came to the right place. We here at Windy City Strategies are here to help you enhance your user friendliness of your website to increase the amount of users freq intelty visiting your website, generating more sales. The following is a list of what you should keep in check to ensure the user experience of your website is the best it can be.

General Wording:
Whether you are selling a product or service directly on your website or through other platforms, it is imperative to keep the words you use general. For instance, you do not want to call a laptop “portable electronic mechanism”. It is important to spice up your content, however, do not call the products you are selling anything that may confuse the customer, since it will draw them away from purchasing.

Layout: The layout of your website is crucial to keep users on your page. When a potential customer clicks on your site, you want to keep them interested. Having graphics on the screen with a great design will guarantee a user’s attention. Hiring a professional web design company to design your website or just to consult with will be beneficial to your sales.

Website’s Capability: Although you want to keep the users visiting your website interested, too much going on will harm your chances of this. When designing your website, it is imperative to consult with a web designer to prevent the possibility of a slow user experience, ultimately drawing customers away.

Consistency: One of the most important things to keep in check with your website is the overall consistency. If your homepage is designed to be modern and professional, you want to be sure the rest of your website matches. Keeping the general consistency of your website will hold the user’s attention, generating more online traffic for your business.

For further information on how to increase the user experience on your website or to get started on your marketing campaign, contact Windy City Strategies today.

Creating The Best Internet Marketing Campaign For The New Year

With 2018 beginning, many businesses are getting on top of creating a better Internet marketing campaign in spite of the new year. To start off 2018 strongly, it is essential to have the best plan set in place to generate the most sales and loyalty from customers. Windy City Strategies has some helpful tips for you to take into consideration when you are reviewing your Internet marketing campaign for the new year, which includes the following:

Stay one step ahead of the competition: Knowing who your competition and ensuring that your company is ahead of them will guarantee success for the new year. For instance, if you are a company that offers computer and troubleshooting services, you may want to consider adding a special offer for the new year that will bring users visiting your website rather than competing businesses.

Enhance your content:
For the new year, you may want to start considering establishing the purpose and benefits of your products/services. Frequently addressing how your brand can benefit users in your content will bring in more online traffic. Writing content that is straight to the point as well as valuable to potential customers will interest the targeted audience.

Implement social media platforms: If you have not incorporated social media within your business, this is the perfect time to start. Social media marketing is a very efficient way to generate an increased online viewing. The more advertising and posting you do on social media platforms, such as Facebook, Twitter, and Pinterest, more users will be visiting your website.

Have a user-friendly website: If you are advertising your online business through social media, email, and other marketing techniques, it is essential to have the best responsive design on your website. You want to ensure your website can be reached through all devices and programs that can be connected through any region of the world. Having a professional website design company take a look over your website and improving the the things it may be missing will benefit you in having the best responsive design.

To learn more about how Windy City Strategies can help make 2018 the best year for your business, contact us today.

Strengthening Your Advertisement Targeting Campaign

Although you may think your product or services are the best they could possibly be, there are a few things you can do to further your sales even more, such as advertisement targeting. To ensure your company has the best ad-targeting campaign, use the following tips provided by Windy City Strategies:

Be the best at advertising: Depending on the program and platforms you use to advertise with, it is essential to use all the tools provided in each. Social media has been an uprising way to promote an individual’s company, as well as Google’s Adsense with the wide variety of ways to advertise.

Track the efficiency of your advertising: While advertising, it is important to keep check on how well your advertisement targeting is doing. Tracking the amount of people that click on your ads and comparing it to the amount of people who do not click on your ads is one of the most effective tools to track how well off your advertising campaign is doing.

Utilizing keywords in your ads: It is essential for you to use keywords and submit them through the program you use, it is one of the most important elements in which will determine who will view your advertising. Keywords should be a direct representation of what your business is and targets the correct audience to generate the most clicks on your ads. If you feel that your keywords are not the best they could be, it may be time to contact a professional website marketing company.

Appear on the correct platforms:
To perfect your advertisement targeting campaign, you want to make sure your ads are appearing on the correct platforms and websites with the targeted audience your business is aiming for. You want to ensure your company is directed to the correct targeted audience to perfect your advertising targeting campaign for the betterment of your business.

To learn more about how strong your advertisement targeting can be, contact Windy City Strategies today.

Does Your Company Have A Local Map Listing?

When you are trying to increase your business’s traffic and sales, it is important to know how effective a local map listing can be to your company. It is essential to have one since you will be found by potential clients easier through major search engines such as Google, Yahoo, and Bing.

To start the process off, you need to have a valid mailing address to use within these search engines. If you are promoting a brand or product, you should create an account through Google My Business for the best results.

Windy City Strategies is here to supply you with these helpful tips on how to get started on Google My Business:

Step 1 – Make a Google account and click on Google My Business

Step 2 – Establish what type of business you represent

Service Area
– You are a business that services customers in a given area. For instance, you are a pizza delivering service.
Storefront – You are a business that stays in one location such as a retail store or restaurant.

Step 3 – Plug in your business information and select your company from the drop-down menu

Step 4 – If your business is not showing up on the drop-down menu, then you are required to enter in your business details. It is crucial for you to enter in all of the information accurately so customers are able to find your business easily

Step 5 – Finally, you will have to verify your business which can be done by phone in a few easy and guided steps

For more information or questions regarding how a local map listing can benefit your business, contact us at Windy City Strategies today.

How Social Media Platforms Can Boost Your Online Business

With the new generation of technology arising over the past few years, it is important for new businesses to start advertising their company through social media platforms. However, many business owners may struggle with deciding which social media option is the best for their company.

Windy City Strategies is here to help you decide which social media platform is the most suitable for your business, here are a few helpful tips, regarding social media, in order to boost your business:

Facebook: Facebook is the most used social media platform over the years with new users every day. Using Facebook to promote your business is an effective way to gain users visiting your website, users can adjust what type of ads they want to see and this may lead a path to your business.

Pinterest: Pinterest is a platform to post unique ideas through images for an upcoming product. This can be a smart platform to use by expressing your business through visuals to attract online traffic to your company.

YouTube: More and more businesses are lacking to see the ability YouTube has to boost their businesses. Through quick and informative video ads that express what your company does will bring users clicking on your advertisement.

Twitter: To many, Twitter does not seem like an efficient way to gain online traffic to your website. However, Twitter allows you to post updates concerning your business to update your followers, the more exposure you receive on a post will generate more users visiting your website.

For more information or questions regarding how social media platforms can guide your business to success, contact us at Windy City Strategies today.