Archive for the ‘Adobe’ Category

Flash vs. HTML5: Adobe Speaks Out

Tuesday, September 28th, 2010

Ever since Steve Jobs and Apple have publicly declared their support for HTML5, there have been a lot of voices defending Flash, including owning entity, Adobe.

To catch you up to speed, the hedge of this controversy is that Flash isn’t ideally suited for mobile technology. But Adobe believes that Flash and HTML5 can live side by side as the Web continues to evolve. And specifically, they argue that flash is still the best possible option for desktop computers. And yes, I think right now, most people would agree with that. But that’s the point. HTML5 works better on mobile, the next big evolution in Web design. So, why not just learn the language that’s going to work there, when it can work everywhere? Why keep two technologies going when one can do everything?

The reality is, the future is so hard to predict. The evolution of technology. The evolution of consumer use. So, picking winners is a gamble. And Apple is gambling – putting their money into HTML5′s basket.

Adobe Makes Going Digital Easier for Publishers

Tuesday, July 20th, 2010

The magazine WIRED sold more issues of its first digital edition earlier this year than print copies – all without cannibalizing their newsstand version. And now Adobe is trying to take credit for it. Why? Because this digital publication was created with Adobe’s InDesign CS5 along with other tools, which Adobe plans to release to the public later this summer through their Adobe Labs.

The idea is that publishers will now be able to make a seamless and simple move to the digital world without having to hire additional developers or wholly retrain their staff. Content publishers think the iPad and other tablet devices may be the very things necessary to bring mainstream publishing to the digital world and help make up for some of their recent print losses. And Adobe’s looking to make it as easy as possible for publishers to make the leap.