A new exciting feature that Google has recently released is the behavior flow tool which allows advertisers to see how customers are coming to their website and how they are moving through their website. Google has recently enhanced these results by adding the functionality of Content Groupings support.
Content Grouping lets you group content in a way that reflects how you think your site should be navigated. You then have the ability toe view and compare the metrics. You are also able to drill down into specific URLs and pages.
Here is a video further explaining how this works.
The behavior flow tool is a great opportunity to leverage the data and in turn use that to better optimize websites and improve conversions. Windy City Strategies highly recommends this tool and has been using it for all of our clients. For more information about behavior flow or to find out how to optimize your website better, contact us today.