How Efficient Is Your Ad-Targeting?

The best way to get your business name out on the internet is through direct ad-targeting; it is imperative that you push your services and products towards the correct audience, however, it is very common for your ads to be targeted toward the wrong people.

To ensure your business is not wasting money trying to attract the wrong clients, you should take several steps to better target your advertisements.

  • Keywords: Nearly all advertisement agencies enter keywords into a complex algorithm to identify which websites your ads should be posted on. The keywords you submit are the MOST important part of your ad-targeting campaign, a detail that cannot be stressed enough. You must evaluate what your business is, what services or products you are trying to sell, and whether or not your pricing is appropriate for the audiences you are targeting.
  • Advertisement Efficiency: If you use a service such as Google’s Adsense, then you have access to a wide array of unique tools to better target your advertisements. One of the most important tools focuses on the efficiency of your campaign: the number of people clicking on your ads versus the number of people not clicking or viewing your ads. This number is the best way to determine whether your ad-targeting is working or not and should be looked at on a daily or weekly basis.
  • Whitelisted Websites: Finally, it is crucial to your business’ advertisements’ success that they are being displayed on the proper websites. If you are a technology company, it is unlikely you would want any of your ads being displayed on a website promoting the Amish way of life, it’s that simple. You must ensure your advertisements are being displayed on appropriate sites for your goals to be met.

If you or your business have any questions, be sure to contact us to begin your business’ successful future.

Get Faster Results With Pay Per Click

A solid Internet marketing campaign plays an essential role in ensuring your business can be found when you are being searched for on the search engines. With there being a variety of options when it comes to search engine optimization, there really is one Internet marketing campaign that will give you the results you need…and as soon as possible.

What Is Pay Per Click?

Pay per click (PPC) advertising is an Internet marketing technique in which businesses place paid ads on the search engines, paying for them when a user clicks on it. When your ad is clicked on, the user will be automatically directed to your website. However, in order for this Internet marketing method to be effective, a pay per click campaign must be effectively managed and performed over a period of time.

Benefits Of Pay Per Click

There are a several reasons why you may want to consider using a pay per click campaign, including the following:

  • Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.
  • Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.
  • Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.
  • Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.
  • Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

It is important to know that building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services.

This is why it is important that you only hire an experienced Internet marketing and pay per click management firm, such as Windy City Strategies. For more information, contact us today.

Does Your Business Need A Website?

Many small business owners make the mistake of not having a website to sell their products and services, often missing out on potential revenue by their ability to broaden their exposure and increasing their audience, giving them a competitive edge.

In today’s technological world, it is especially important that small businesses are using things such as social media and websites in to help their customers and clients find them on the internet. Failure to do so can be detrimental to their business.

If your business does not have a website, then you should get one immediately! There are so many advantages to having one, including the following:

The potential to gain more customers. Your small business can be missing out on a lot of customers, especially if they can’t reach you. In fact, about 80% of Internet users in the United States from the ages of 14 and up will use the Internet to look up products and/or services.

Gives your business much needed online presence. In today’s world, the likeliness that people are going to pick up a phone book to search for your business is not great, instead most will go straight to the Internet to search for it. If they don’t see you listed online, they may think you are no longer in business, or do not even know that your business exists. Having an online presence will show your customers you do care, and you want them to continue coming to you for merchandise. That’s why having a website is very important for your business!

Increase your profits. Simply by being visible online, you can exponentially increase your profits by making your products and services readily available to everyone. Have you thought about the profits that you can potentially be making if you increase your user base?

You can better market your business. With making yourself available online, you are better able to retrieve feedback from emails, online surveys and social media functions, telling you how good your marketing is doing. There is also technologies that you can use to determine the type of people who visit your site, and what products or services they are searching for, using this information to build better business marketing strategies.

If you are need of a website for your business or help with your Internet marketing strategy, contact Windy City Strategies for more information today!

Windy City Strategies Named One Of The Top Digital Marketing Agencies

Windy City Strategies was named one of the top 19 digital marketing agencies in the Chicago area for 2017 by Expertise.com.

In order to be at the top of the list, the digital marketing companies that were reviewed had to meet certain criteria, such as:

  1. Reputation- A history of outstanding customer service and happy customers.
  2. Credibility- Building customer confidence with licensing, accreditations, and awards.
  3. Experience- Based on years of experience and education.
  4. Availability- Approachable and responsive to their customers.
  5. Professionalism- Provides service with honesty, reliability, and respect.

According to Expertise, Windy City Strategies made the list due to the following:

“Windy City Strategies has been one of the city’s premier digital marketing firms for more than a decade, providing targets solutions and innovative tools designed to help businesses succeed and grow. The award-winning company’s range of services includes customized website design, local and national search engine optimization, and pay-per-click advertising to draw in revenue and reach broader markets. The company also offers a free AdWords audit to first-time customers, giving businesses valuable insights into ways to improve current online tools and strategies.”

If you are interested in learning more about why Windy City Strategies is one of the best digital marketing companies in the Chicagoland area, then contact us for more information today!

Using Social Media For Your Business? The Do’s And Dont’s

Social media outlets are a great way to develop a meaningful connection between your business and your customers and a great way to give you a greater online presence. In fact, most people utilize a source of social media to research your company, what you have to offer, as well as other customers’ experiences.

However, not everyone is using social media appropriately and effectively for their business. This is why it is important to understand how to use social media for your business, doing it correctly, and avoiding making potentially detrimental mistakes.

1. What are you representing? Not only is it important to know your brand and what you have to offer, but you need to identity who you are selling your business to, especially when it comes to speaking on any social media platform. Since you are the one who knows your product, production, company or brand best, be sure to represent it appropriately, or you may lose potential business.

2. Who is your target audience? It’s important to know whom you are targeting. What do they do? When do they get online? Any savvy social media expert will be able to figure these things out and understand their goals, which will allow you to see what is working, and what isn’t.

3. Respond efficiently and appropriately. Let’s face it, you will likely be faced with controversy at some point when using social media. However, the way you handle it will be key to the end result. Since you don’t want to find yourself without a sense of what’s coming next, or responding to a controversy in a way that isn’t professional or consistent, it is important that you remain true to your policies and your brand. Good customer service can play a key role in appealing to customers and clients.

4. Make meaningful connections. Avoid treating your audience as a subject, not as an object. Once you do, your work on social media simply becomes a dialogue. Remember to observe the changes in your audience, ensuring you are learning about them by communicating with them on your social media outlets daily, which will make a positive impact on your audience, developing those meaningful relationships.

5. Understand the difference between social media for business vs. for personal use. Simply because you have a personal Facebook page does not meant that you will k now how to use Facebook for your business needs. Social media for businesses are not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing all the time, it is important that you have an expert on your team that can help you make your campaign effective.

For more information on how we can help market your business online, or for help with your social media marketing campaign, contact Windy City Strategies today.

 

Looking To Hire An SEO Agency?

Search engine optimization, or often referred to as SEO, is the process of improving and promoting your website within the major search engines, such as Google, Yahoo and Bing, increasing your visibility online, and bringing traffic to your website.

And with SEO of being of utmost importance to your business, finding a quality SEO agency can be perilous. From things like budget, to timeframe, to your specific needs, there are many things to consider when choosing the right SEO agency.

To make finding the right SEO agency easier for you, the professionals at Windy City Strategies suggests the following steps to ease your business’s search while looking to hire an SEO agency:

Determine your needs. From content marketing, to internal and external links, to the way your website is coded, there are many SEO strategies that can help your business succeed. This is why it is critical to understand your business’s needs before choosing the right SEO agency. And if you do not know what your business needs when it comes to SEO, be sure to consult with the agency, who can help to determine what will be most effective for you.

Determine your budget. Be upfront with your SEO agency, letting them know what your business’s budget is, as well as any basic and essential industry information. It is critical that you know what your business can afford, determining what each agency can do with your budget before making a decision.

Review your choices. From other business owners, to fellow industry people, to other reputable industry leaders online, be sure to use your resources before making a decision. With a plethora of SEO agencies around, it can be helpful to determine what their worth is by reading reviews, understanding their mission and successes, as well as seeing how they interact with the public. Also, don’t be afraid to ask for referrals and references, which can be extremely helpful in making your decision, especially if you are having a hard time narrowing agencies down.

A good SEO agency has all the tools necessary to help your business succeed. For more information on how Windy City Strategies can help you, contact us today!

Are You Investing In A Google AdWords Campaign?

Gaining leads can be a difficult task for small businesses, especially when competing against more established and well known businesses. This often leaves these businesses wondering what they can do to effectively gain an audience, and grow their business.

Perhaps one of the best ways to do this is by investing in a Google AdWords campaign.

What Is Google AdWords?

Google AdWords is Google’s exclusive advertising program that allows businesses to advertise online, targeting the people that are using Google’s search engine, an its affiliates, to search for your products and services.

With a Google AdWords campaign, you must bid on keywords that are related to your products or services. When a person plugs in your keywords into the search engine, your business’s ad will appear as a sponsored link.

What Are The Benefits Of A Google AdWords Campaign?

Big or small, regardless of the size of your business, an effective Google AdWords campaign can drive traffic to your website every day, which not only increases your audience, but your profitability as well.

You only pay for results. When a business advertises on Google AdWords, they have the ability to only pay when someone clicks on their ad. This guarantees that the money that you’re paying is at least generating visits to your website, which allows for immediate interaction with customers, hopefully producing immediate results, or conversions, as well.

You can track your results. Google allows its users to track a variety of metrics. The most important of these metrics, however, is the conversions. Conversions can help to determine the effectiveness of pay per click campaigns, making it easier for businesses to track the return on their investment with a Google AdWords campaign.

You can time your ads. Advertising on Google AdWords allows you to advertise to your audience, when you want. With ad scheduling, you have the ability to show your ads to customers’ at the most ideal times, targeting them on specific days and hours, as well as increase keyword bids for specific days and times.

You can gain web traffic. Even if your website is effectively optimized to appeal to the search engines, there is the possibility that you are not ranking as high as some of your competitors. Since this can put you at a disadvantage, it is important to find a way to gain your website more traffic, which will help to increase your rankings. This is where Google AdWords can help you to draw an audience, attracting them to your business and website.

You are in control. With all of the tools, features, and options that are provided, the amount of control that you have is one of the biggest benefits advertisers can have when investing in a Google AdWords campaign. From the ability to set a budget, to being able to view and act on real-time data, as well as create tests to analyze the most effective landing page and ad copy, Google Adwords allows you to control your own advertising campaign.

It is important to realize that Google AdWords requires a lot of time and patience. If you interested in a Google AdWords campaign, or would like our Google AdWords professionals to manage your account, contact Windy City Strategies today!

Social Media: How It Can Be Used For Your Business

Promoting your business over social media can be an easy way to help drive traffic to your business. However, choosing the most effective platform that will have the most potential to achieve maximum mileage, can be difficult.

In order to help you make the right choice when it comes to your social media marketing strategy, here are a few helpful ideas on each leading social media network, and how it could be used for your business:

Facebook: Facebook has different advantages over the other social networks. Since almost everybody you know has an active Facebook profile, you can ensure you are being noticed. Facebook allows readers to choose the kind of updates they want and what they want to view most often and share and interact with others, which can drive traffic to your business.

YouTube: With some types of businesses, you may wish to have short and informative videos to engage potential clients, which makes YouTube a very powerful network. Google plus can achieve much stronger content that is effective and compelling.

Pinterest: Pinterest is a place to post images and creativity ideas for a future product, or services. This content sharing platforms allows members to “pin” images and videos to their own board, and is made up of a wide audience, allowing you to open up to the public.

Twitter: Twitter is simply another way to text whomever your audience is. With Twitter, you can post what you are thinking, how you are feeling, or use it as another way to post information about your business. As an added bonus, Facebook users can read what they choose to look at, and respond when they want to.

For help choosing the right social media platform for your business, or wish to get started on an effective Internet marketing campaign, contact Windy City Strategies today.

Rank Effectively With Your Keywords

Keywords play an essential role in ensuring your website is successful, especially since they are not only an effective way to drive targeted web traffic to your business, but also because they are free marketing for your business.

It is important to know, however, that using keywords on your website needs to be done appropriately, only using meaningful keywords. In order to help, we want to share with you what you need to do in order to rank effectively with your keywords, as well as what keywords work best.

What Is A Keyword?

Keywords are the words and phrases that Internet users will type into a search engine, such as Google, Bing, and Yahoo in order to find the specific website they are looking for.

What Keywords Work Best?

While there are many keywords that will get hundreds of thousands of unique searches a day, there are others that do not get as many. It is important to keep in mind that many of the more high traffic keywords are very competitive, since many businesses are trying to get referrals and traffic from users when they search for those keywords, so coming up with a keyword that is not only relevant to your business, but effective as well is imperative.

Once you have researched keywords for your business, you will want a course of action for implementing those keywords on your website. The best way to do this would be to create pages on your website that target those specific keywords, providing relevant information to online searchers about what they are looking for, which in turn will make you easier to find amongst the search engines.

For more information about search engine optimization and help ensuring your website can be found amongst the search engines, consult with the professionals at Windy City Strategies today.

Get Your Website Noticed With These Creative Marketing Tips

With the growth of Internet marketing, businesses often find their website caught in the clutter, keeping them from being noticed, especially if they do not have the money or resources to spend on their Internet marketing campaigns.

Marketing techniques like social media advertising, paid search listings, and relevant content marketing are all huge contributors to a company’s web presence. And while these may not be right for you, or something you can do at the moment, it is important to ensure you are implementing some sort of Internet marketing strategy to get your website noticed.

Windy City Strategies wants to help your business’s website get noticed by providing you with the following creative marketing tips:

  • Hold an Interview. Providing interesting information in regards to your business, your brand, or your industry will help your visitors take an interest in what you offer, and your interviewee can attract followers that might have overlooked your business.
  • Hold a survey. Build your potential or current customers’ trust in your business by holding a survey, making public your customers’ level of satisfaction with your business, products, or services.
  • Be an industry leader. The best way to be a leader in your industry, separating you from your competition is to provide useful information to your visitors. Simply by implementing a blog, writing a newsletter, or posting relevant articles or videos on your website will help you to become a professional people will want to turn to.
  • Report the latest news. Being in tune with the news shows that your business is aware of the market you’re working in, but only if the information is up-to-date.
  • Host a webinar. Live webinars are a good way to get noticed, as well as drive traffic to your site, creating a more personable experience, which, in turn, may have your visitors coming back to your website for more.
  • Create an infographic. An infographic is a highly graphical visualization tool that is an innovative way of displaying content, attracting the attention of your targeted audience, helping them be easily understood, instead of of overwhelming them with words that they may not read, preventing your content from getting lost.

Windy City Strategies specializes in a variety of Internet marketing strategies, for businesses big or small. For more information and to learn more about our services, contact us today.