ADVERTISING ON GOOGLE
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With Google's overall marketshare topping 65 percent, it makes sense to be advertising on Google Adwords -- Google's pay per click marketing program. Even if you plan to promote your website via organic search engine optimization, it makes sense to advertise on Google Adwords. Google continues to place a stronger and greater emphasis on highly-relevant search traffic -- folks who are looking for your products and services. One of the best ways to build your traffic history is with paid advertising on Google, which can get very expensive. Windy City Strategies can keep the costs of advertising on Google in-check. We are a full service internet marketing firm, specializing in pay per click management. We ensure that you only spend money on qualified, relevant traffic when advertising on Google.
QUALIFIED CUSTOMERS
Anyone advertising on Google can generate clicks for their website. But clicks don't necessarily correlate with sales. A "click" is what happens when someone clicks on your paid search ad (either on Google itself or on one of the many content network sites). Whenever someone clicks on your ad, your Google Adwords account is charged. This is one of the reasons that advertising on Google can get so expensive, but, as important, it is one of the reasons that that "click" can very easily have nothing to do with increasing your sales. This is especially the case with pay per click clearing houses like DexKnows who charge you a flat fee for clicks but keep their overhead low, advertising on Google by bidding the least possible amount for those clicks -- meaning your clicks are coming from the cheapest possible keyword combinations and not from consumers who are actually searching for your products or services.
We are certainly not trying to dissuade you from advertising on Google. Advertising on Google is an internet marketing foundation for most businesses with a successful online presence. On the other hand, it pays (literally) to ensure that your pay per click management firm is bringing qualified, relevant search traffic to your site -- traffic from consumers who are actually searching for your products or services.
AFFORDABLE CUSTOMERS
Even if you don't think you have any competitors advertising on Google, there are companies out there advertising on Google for the same keywords it would be best (or at least most apparently best) for your business to target. To avoid a bidding war, Windy City Strategies can run a comprehensive keyword analysis before ever setting up your campaign.
What does a keyword analysis do for people advertising on Google?
Essentially, we are looking for (and will find) holes in the blanket of keywords whose price point has been inflated by people already advertising on Google. We find underutilized keywords phrases -- topical words that people are searching for but whose top bid price point remains low. Simply put, we run a smarter ad campaign.
Call Windy City Strategies today to discuss how we can increase your sales and minimize your pay per click campaign management overhead when advertising on Google.
